MBA526 Corporate Management in a Complex Global Setting

for F2P 2011

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Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.


MBA 526 Corporate Enterprise Managementin a Complex Global Setting


F2P 2011 MB


Dunfee, Charlene G.


Professor MBA/Adjunct Faculty


DM, Ph.D.

Daytime Phone

816 228 5239 office

Other Phone

816 229 1942 home


Semester Dates

October 18, 2011 to December 6, 2011

Class Days


Class Time

5:30 - 9:50 PM

Credit Hours



Grant, R (2010). Contemporary Strategy Analysis: Concepts, Techniques and Applications 7th Edition. NewYork, NY: Wiley Publishing.
Referred to in the Syllabus and Course as Textbook

Grant R (2010). Cases to Accompany Contemporary Strategy Analysis: Concepts, Techniques and Applications 7th Edition. Malden, MA: Blackwell Publishing.

Referred to in the Syllabus and Course as Casebook 

American Psychological Association (2009). Publication Manual of the American Psychological Association, 6th ed. Washington, DC: American Psychological Association.

Additional Resources:

CNN Interactive 


MSNBC Cover Page 

PBS On-Line News Hour

Yahoo Current Events

Economics in the News

Chicago Tribune

Los Angeles Times

New York Times

USA Today

Wall Street Journal 

Washington Post

Business Week

The Economist 

Financial Times

Financial World




Beware though, internet searches will often take you to non-academic information resources such as,,,, etc. You may supplement your research with these sources, but keep in mind that the information you find there may not be accurate; and therefore, should not be cited in an assignment as authoritative.

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
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Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information

Course Description:
MBA 526: Corporate Enterprise Management in a Complex Global Setting: This course focuses on cross-disciplinary, business policy aspects of commercial enterprise, evaluation of firms strategic and competitive behavior of global dimension of 21st century; managerial decision-making based on interdisciplinary nature, and the role of the economy in the context of the globalization. Prerequisite: MG 351 or equivalent approved by Program Director. (Formerly MG 526)

Educational Philosophy:
The exchange of ideas, the development of communication skills, and the appreciation for the learning process reflect this professor’s classroom methods. These core values compromise her philosophy at all levels of the educational organization and process

Learning Outcomes:
  Core Learning Outcomes

  1. Develop and explain the functioning of an enterprise in a global competitive environment.
  2. Explain the implications of policy decisions and their implementation as the affect the whole enterprise.
  3. Demonstrate the ability to think strategically by identifying the concepts, models, and tools of strategic analysis, and by applying them to actual global competitive situations.
  4. Recognize the impact the globalization is having on today's business environment.
  5. Demonstrate critical and analytical thinking skills through professional written communication and public speaking structures.
  6. Utilize teamwork and collegiality, drawing one everyone's knowledge and experience, to building working relationships to achieve optimal results, despite differences in opinions and priorities.

Core Assessment:

Class Assessment:

Course Assignments



Individual (70%)

Corporate Strategy Benchmarking Composition



Mid-Term Examination



Strategic Issue Spotting Composition

W 5


Domestic vs. Foreign Products/Services Composition



Final Examination



Participation (4 points/week)



Learning Team (30%)

LT Charter SWOT



LT Case Analysis Presentation

Wks 2,3,5,6, 7





Grading Criteria

Like all courses, the bases for a student’s evaluation are her or his performance in accordance to provided evaluation criteria, course objectives, and material. To that end, students are strongly encouraged to perform at a level commensurate with grading criteria set forth in the course rubric provided below. Grades will be determined and based on work completed and turned in by the last class. Acceptance of work after this date is strictly prohibited. 

Depth of Scholarship (10%) - Assignments should represent the learner’s careful, thoughtful efforts to cover the key elements of the topic thoroughly. Content should go beyond mere description or paraphrasing. The work should be thematic and based on an analytical framework of the learner’s choosing.

Originality of Ideas and Research (15%) - All assignments must demonstrate a unique, creative approach to the problem being studied and represent the original work of the learner.

Theoretical and Conceptual Framework (15%) - Assignments should display the learner’s understanding of the theories and concepts relevant to the topic. Learners should form their arguments by taking competing concepts and theories into account.

Use of Literature (15%) - Assignments should be grounded in appropriate, adequate, and timely academic literature. No specific number of sources is prescribed, but those used should represent the best available references on the topic. Sources not appropriate for assignments include, but are not limited to dictionaries, encyclopedias, thesauruses, textbooks. For this course only, the nature of the material requires the use of business newspapers and magazines. Normally these periodicals have no place in academic research and writing. Below is a list of on-line Business Periodicals appropriate for use in this course. While this is not an exclusive list, it demonstrative of the quality and reliability required.

Substantive Value (15%) - Assignments should contribute substantive value to the understanding of the subject.

Clarity and Logic of Presentation (10%) - Assignments should present ideas in a clear manner and with a strong organizational structure. Coverage of facts, arguments, and conclusions should be logically related and consistent.

Grammar and Adherence to APA Format (20%) – The rules governing the grammar and usage of standard American English must be followed, and language should be clear, precise, and appropriate for the intended scholarly audience. When formatting and composing assignments, learners must follow the guidelines described in the Publication Manual of the American Psychological Association. In addition the overall layout of assignments, including citations and reference pages, should adhere to APA style.

How Points and Percentages Equate to Grades:











Late Submission of Course Materials:

Late Assignments: Assignments must either be submitted in hard copy or sent electronically before the start of class on the due date shown in the syllabus. Assignments sent after class starts shall be deemed late. A 10% per day deduction will be made on the student’s grade for the late assignment with a maximum of four days (40%). After four days, the assignment will no longer be accepted for grading. Per course policy, no assignments will be accepted after the last day of the course.  

Incompletes: I do not allow incompletes in my courses.

Classroom Rules of Conduct:

Classroom Decorum: Although I do not anticipate a problem, I want to remind everyone that Park University is a professional environment.  Your classmates and facilitator deserve your full and complete attention. Failing to extend this courtesy will result in the loss of participation points.  

Also, bear in mind that the nature of academic discussion is adversarial, and differences of opinion are bound to arise. In dealing with these differences, individuals should thoughtfully, constructively, and politely express their opinions. Remarks which are personally disparaging, rude, inappropriate to the subject matter, or not in-line with Park’s Student Policies will NOT be tolerated.

Course Topic/Dates/Assignments:

Week One


1.    Read Textbook Chapter 1: The Concept of Strategy

1.    Read Textbook Chapter 2: Goals, Values and Performance

2.    Read Madonna and Starbucks in 2009, The Coffee Goes Cold

3.    Corporate Strategy Benchmarking Composition Due Week #1

            Post to my Park email account with subject heading Week one paper

            Your file name should be JSmith Week one paper

Identify and research two companies in two different industries facing strategic problems related to the course concepts found in this Week’s readings. Use your findings to prepare an APA formatted paper of approximately 750 words that:

a.     Presents the relevant facts about and history of each company;

  b.    Identifies the strategic problem each company faces;

  c.      Discusses the goals, values and performance of each company and then                      compares/contrasts how these are strengths/weaknesses for the respective organizations to address the strategic problem you have identified

 d.      Be prepared to set-forth the above aspects of your composition to the class to review, consider, evaluate, question and discuss Week #1.


4. Form learning teams 3-5 on a team

Week Two


1.    Read Textbook Chapter 3: Industry Analysis: The Fundamentals

2.    Read Textbook Chapter 4: Further Topics in Industry and Competitive Analysis

3.    Read Textbook Chapter 5: Analyzing Resources and Capabilities


3.    LT Charter- After the first class workshop each individual will be part of a LT. In preparation for future assignments and course work please complete the LT Charter provided. You will find this in the doc sharing. Bring to class on week two, hard copy and email one team copy to my Park dropbox.  The Charter is Due Week #2.

4.    Begin LT Case Analysis Presentation – During Weeks #3 to 8 each LT will provide several Case Analyses. Cases will be assigned to each LT with a tentative presentation schedule. Each Case Analysis should include:

  1. Synopsis of case
  2. Relevant factual information about the problem/decision the organization faces
  3. Explanation of relevant concepts, theories, and applications derived from course material
  4. Make recommendations
  5. Alternative recommendations

Week Three


1.    Read Textbook Chapter 6: Developing Resources and Capabilities

2.    Read Textbook Chapter 7: Organizing Structure and Management Systems

3.    Read Textbook Chapter 8: The Nature and Sources of Competitive Advantage


4. Continue preparing and presenting Case Analyses.

5. Work with LT to study for Mid-Term Examination.

Week Four


1.    Read Textbook Chapter 9: Cost Advantage

2.    Read Textbook Chapter 10: Differentiation Advantage

3.    Complete Mid-Term Examination Due Week #4 – Will be discussed in class


4.    Continue preparing and presenting Case Analyses.

Week Five


1.    Read Textbook Chapter 11: Industry Evolution and Strategic Change

2.    Read Textbook Chapter 12: Technology-based Industries and the Management of Innovation

3.    Read Textbook Chapter 13: Competitive Advantage in Mature Industries

4.  Strategic Issue Spotting Composition Due Week #5 - In a 1,050-word to 1,400-word paper:

         a. Identify several companies that have demonstrated strategic thinking about issues related to industry evaluation and/or technology development.

         b. Provide an overview of the issues, identify a total of five different strategies utilized by those companies, address them, and discuss the outcomes.

         c. Be ready to discuss this assignment in class

         d. Written assignments must be sent electronically to my dropbox.


5. Continue preparing and presenting Case Analyses.

Week Six


1.    Read Textbook Chapter 14: Vertical Integration and the Scope of the Firm

2.    Read Textbook Chapter 15: Global Strategies and the Multinational Corporation


 3. Continue preparing and presenting Case Analyses.

Week Seven


1.    Read Textbook Chapter 16: Diversification Strategy

2.    Read Textbook Chapter 17: Managing the Multi-business Corporation

3.    Read Textbook Chapter 18: Current Trends in Strategic Management

4.    Domestic vs. Foreign Products/Services Composition Due Week #7 - Prepare    a 1,050-1,400–word paper in which you:

            b.    Select a foreign products and/or services

            c.    Examine the drivers that may have influenced the importation of your selected products or services to your home country

            d.    Explain what competition do these products/services face or eliminate in your country and

            e.    Present the consequences of the importation of these products and/or services to your home country.

            f.    Be ready to discuss this assignment in class.

Written assignments must be sent electronically to the Park dropbox.


 5.    Work with LT to study for Final Examination.

Week Eight


1.    Complete Final Examination due Week #8  To be discussed in class


2.    Finish presenting Case Analyses.

Academic Honesty:
As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2011-2012 Graduate Catalog Page 21


Plagiarism is the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct.  Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2011-2012 Graduate Catalog Page 21

Attendance Policy:

Students must participate in an academically related activity on a weekly basis in order to be marked present in an online class. Examples of academically-related activities include but are not limited to: contributing to an online discussion, completing a quiz or exam, completing an assignment, initiating contact with a faculty member to ask a courserelated question, or using any of the learning management system tools.Park University 2011-2012 Graduate Catalog Page 25

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:10/5/2011 5:05:31 PM