MG354 Small Business Management

for S1Q 2012

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Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.


MG 354 Small Business Management


S1Q 2012 FEW


Miller, Stephen J.


Adjunct Faculty


MPA Public Administration, University of Wyoming
BA History and Political Science, Ohio State University
AS Business Administration and Accounting, Franklin University

Office Location

Cheyenne, Wyoming

Office Hours

30 minutes prior to and after class or by appointment

Daytime Phone

(307) 221-2294


Web Page

Semester Dates

Spring I

Class Days


Class Time

5:00 - 10:00 PM



Credit Hours


Text: EffectiveSmall Business Management

Author: Scarborough
ISBN:  9780132157469

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information

Course Description:
MG354 (BA354) Small Business Management (MLL): A detailed study of the relation-ship and functions of accounting management, financial management, and marketing in the successful initiation and operation of a small business. 3:0:3

Educational Philosophy:
My philosophy is to provide the students with the knowledge and skills required for the successful startup and operation of a small business through class room presentations and discussions, reading assignments, examination of real world case studies and examinations. 

Learning Outcomes:
  Core Learning Outcomes

  1. Define the term “small business”.
  2. Explain how owning and operating a small business is different from operating other types of businesses.
  3. Identify the factors that make a family business unique.
  4. Identify the major advantages and limitations of franchising.
  5. List some reasons for buying an existing business.
  6. Describe the characteristics of highly successful startups.
  7. Describe the purpose and contents of financial statements.
  8. Explain how risk management can be used in coping with business risk
  9. Explain the importance of having an exit strategy.

Core Assessment:
All Park University courses must include a core assessment that measures the course's Core Learning Outcomes. The purpose of this assessment is to determine if expectations have been met concerning mastery of learning outcomes across all instructional modalities. 

 For this course, the core assessment is a Comprehensive Final Examination to be administered in all sections of MG 354. This exam is worth at least 30 percent of the student's final grade and will test students' mastery of the Core Learning Outcomes (as listed on this syllabus) through definitions, essay, and/or multiple choice questions. 

 This core assessment is a CLOSED BOOK, CLOSED NOTES comprehensive examination that must be administered and proctored in the classroom and may not be given as a take-home examination. Students should not have access to the exam or its questions before it is administered. The duration of the exam can be no longer than two hours. 

 No computers, or materials other than a writing instrument and a calculator without text functions and communication may be used for the exam; this applies to all students, regardless of whether the exam is for on-line or face-to-face students. Completion of the exam is strictly individual; students may not work in groups to complete the exam.

Class Assessment:

2-Quizzes of five (5) multiple choice\true\false\fill in blank questions, based on the text book reading assignments.
1-Midterm examination consisting of  fifty (50) multiple choice\true\false\fill in blank questions based on the text book reading assignments.
1-Final examination consisting of fifty (50) multiple choice\true\false\fill blank questions based on text book reading assignments.
1-Business plan paper based on text book reading assignments, research and class room discussions.
1-Class room presentation of a proposed Business Plan.


100-90%     1000-900 points =    A
89%-80%      899-800 points =    B
79%-70%      799-700 points =    C
69%-60%      699-600 points =    D
59% of less  599 points or less = F
Two-quizzes of five (5) questions each based on reading assignments,(10% or 100 points each).
One-midterm examination of fifty (50) questions based on reading assignments,(20% or 200 points).
One-final examination of fifty (50) questions based on text reading assignments, (30% or 300 points).
1-business plan paper,(20% or 200 points).
1-class room presentation of the Business Plan,(10% or 100 points).

The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.

Late Submission of Course Materials:
Late submission of the required course paper (Business Plan) and the class room presentation of the Business Plan will result in a deduction of 10 points from the final point score.Normally any assignment received after the last day of the term will not be graded and earn zero points.Quizzes, midterms and final examinations cannot be made, up unless there is a documented emergency and with the instructor approval for makeup quiz, midterm or final examination.


Classroom Rules of Conduct:

1. Attend class.
2. Participate in class room discussions.
2. Respect the opinions and view points of fellow students and the instructor.
3. Turn electronic devices off or place on vibrate mode.

Course Topic/Dates/Assignments:

01-16-2012 Class overview, discussion and reading assignments.
01-23-2012 Quiz 1, class discussion, and reading assignments.
01-30-2012 Class discussion and reading assignments.
02-06-2012 Midterm examination.
02-13-2012 Class discussion and reading assignments.
02-20-2012 Quiz 2, class discussions and reading assignments. 
02-27-2012 Class room presentations by students, discussion and reading assignments.
03-05-2012 Final examination and business plan paper due. 

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty ( or Park University 2011-2012 Undergraduate Catalog Page 93

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 93

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2011-2012 Undergraduate Catalog Page 96

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .

Additional Information:

1. Reading assignments from the course text book will provided every week by the instructor.

2. Students should check the on line class room for updates and reading assignments. 

3. Use of Power Point or other presentations aids is permitted for the class room presentation of the Business Plan.



This material is protected by copyright and can not be reused without author permission.

Last Updated:12/11/2011 4:47:20 PM