CA348 Theories of Communication

for S1T 2012

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CA 348 Theories of Communication


S1T 2012 DL


Norris, Virgil "Rusty"


Sr. Instructor of Communication Arts/Adjunct Faculty


MA: Communication & Leadership (in progress), Park University
MLA: Social Science concentration, Baker University
BA: Liberal Arts, Park University

Office Location

Central Time Zone

Daytime Phone



Semester Dates

January 16 - May 11, 2012

Class Days


Class Time



None, although students are typically juniors pursuing a communication arts major or minor, or a leadership minor.

Credit Hours


Wood, J. T. (2004). Communication theories in action: An introduction (3rd or most recent ed.). Belmont, CA: Wadsworth. ISBN-10: 0534566391 ISBN-13: 978-0534566395.

American Psychological Association (APA). (2010). Publication manual (6th ed.). American Psychological Association.

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:
Companion Site (Textbook) Communication Theories in Action: An Introduction, 3rd Edition

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
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Course Description:
CA348 Theories of Communication - The study of communication theories with emphasis on peoples interactions with the media and one another. The course focuses on how communication affects human attitudes and behavior. Includes a review of media influence in the individual, social and political arenas. 3:0:3

Class Assessment:
Discussion - 35%. Weeks 1, 2, 3, 4, 5, 7, 8 (50 points each for 350 points) POSTS DUE WED, FRI, SUN. Grading is based on demonstrated understanding of textbook readings, number of posts, participation on multiple days in multiple threads, interaction with peers, and quality of substance in posts.

Chapter quizzes - 10%. (100 points) DUE SUNDAY.

Midterm Test - 5%: (50 points) DUE SUNDAY, WEEK 4.

Final Exam - 20%. (200 points) DUE FRIDAY, WEEK 8.

Core Assessment Planning, including Abstract, Outline, & Reference List - 5%. (50 points) DUE SUNDAY, WEEK 3.

Core Assessment APA Research Paper - 25%. (250 points) DUE SUNDAY, WEEK 6.
For this paper, select a contemporary communication issue or question and predict a finding based on published research from Communication and Mass Media Complete database (EbscoHost). Follow the American Psychological Association (APA) style and content for a research proposal. If you will be doing a Senior Project in Communication Arts, write this paper as the research proposal for your Senior Project.

TOTAL POINTS: 1000 points = 100%

A = 900-1000
B = 800-899
C = 700-799
D = 600-699
F = 599 or below

Late Submission of Course Materials:
Late submissions will not be accepted unless arranged in advance or because of significant emergencies.

Discussion activities cannot be made up because they happen in class.

Missed assignments must be made up within one week of the excused absence.

Classroom Rules of Conduct:
Critical thought, robust discussion, and civil dialog can all exist at the same time. Don’t fear presenting your honest views or asking tough questions, but always do so with respect for your classmates and instructor.

Course Topic/Dates/Assignments:

 1 Wood: Preface and Chapters 1 & 2 by Friday.

Skim APA Manual by Friday.

Skim course materials and assignments (including senior project and core assessment).
 Participate in discussion multiple days (by Monday, Friday, & Sunday).

Complete Chapters 1 & 2 Quiz.
 2  Wood: Chapters 3 & 4 by Tuesday.

Learn how to use EbscoHost: Communications and Mass Media Complete database.

Participate in discussion multiple days (by Monday, Friday, & Sunday).

Complete Chapters 3 & 4 Quiz.
 3  Wood: Chapters 5 & 6 by Tuesday.

Finish reading APA manual.
Abstract, outline, & references list. Submit to Dropbox.

Participate in discussion multiple days (by Monday, Friday, & Sunday).

Complete Chapter 5 & APA Quiz.
 4  Wood: Chapters 7 & 8 by Tuesday.
 Participate in discussion multiple days (by Monday, Friday, & Sunday).

MIDTERM TEST (chapters 1-8 and APA manual). Due Sunday.
 5  Wood: Chapters 9 & 10 by Tuesday.
Participate in discussion multiple days (by Monday, Friday, & Sunday).

Complete Chapters 9 & 10 Quiz.
 6  No new reading.
 Core Assessment. Submit to Dropbox by Sunday.
 7  Wood: Chapters 11 & 12 by Tuesday.
 Participate in discussion multiple days (by Monday, Friday, & Sunday).

Complete Chapters 11 & 12 Quiz.
 8  Wood: Chapters 13 & 14.
 Participate in discussion multiple days (by Monday, Friday, & Sunday).

FINAL EXAM. Due by Friday.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty ( or Park University 2011-2012 Undergraduate Catalog Page 93

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 93
Work needs to be original for this course. Cite and reference the source of information in speeches and papers, whether a direct quote or paraphrased in your own words.

US society values private ownership, including ownership of ideas. Cite and reference all sources of information and ideas according to APA style. Academic integrity is crucial to this course. You will see basic expectations in your Park University catalog and in your APA manual. USE YOUR OWN WORDS in everything you write or present in this course.


BE RESPONSIBLE. When conducting research and preparing assignments, take precise, correct, and careful notes. Use your own words by paraphrasing, but remember to record a reference listing of the source you will use. Any notes where you copy the words of others need to be indicated by quotation marks and referenced so you remember the source. If you are unsure, go back and look it up.

Plagiarism in this course is failure to use APA style by crediting the source of ideas or information.
Some examples of plagiarism include the following:
1. Using words from a journal article without using quotation marks.
2. Using a review of literature information from a journal article without indicating that you are citing the secondary source. You should look it up in the original source--primary source--if you plan to use the information.
3. Failing to use quotation marks when providing a direct quotation.
4. Failing to cite and reference the source of paraphrased ideas.
5. Using part or all of an assignment turned in previously in another course.
6. Using part or all of an assignment written by another student or someone else.
7. Coping cited text without using quotation marks for the real author's words.
8. Using a “service” that provides student assignments.
9. Using material taken from the Internet.

Academic dishonesty includes unethical behavior, such as falsification of data.

Some examples of unethical research or writing include the following:
1. Taking any material—even a sentence—directly from another source without using quotation marks.
2. Quoting more than 200 words from a single source, even when using quotation marks, a citation, and reference listing.
3. Quoting an author's abstract or other published words in a review of literature.

Under Park University policy, academic dishonesty can result in a failing grade for the assignment, course, or expulsion.

Previously in some communication courses, students have earned an "F" for assignments that appear to be plagiarized or an "F" in the course when a section of the major course assignment (core assessment) appears to be plagiarized.

Faculty may use plagiarism detection software to determine whether the content can be found through the Internet, published sources, or in an assignment submitted by another student at another university. Any student who duplicates content--as identified by Turnitin software--without direct quotation marks and proper citation should expect a course grade of "F."

The Style Manual for the Communication Studies is APA (2010). Publication manual of the American Psychological Association (6th ed.). Washington, DC: American Psychological Association.

READ and KNOW American Psychological Association (APA) Ethical Requirements for this program:
Expectations of ethical behaviors pp. 11-20.
Compliance checklist p. 20.
Complying With Ethical, Legal, and Policy Requirements, p. 231-236.
Crediting Sources pp. 169-174.
Self-plagiarism, pp. 16, 29, 170.

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.
ONLINE NOTE: Students must participate in an academically related activity on a weekly basis in order to be marked present in an online class. Examples of academically-related activities include but are not limited to: contributing to an online discussion, completing a quiz or exam, completing an assignment, initiating contact with a faculty member to ask a courserelated question, or using any of the learning management system tools.

Park University 2011-2012 Undergraduate Catalog Page 96

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:1/11/2012 12:10:43 PM