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MBA 526 Corporate Enterprise Managementin a Complex Global Setting
Dunfee, Charlene G.


Mission Statement: The mission of the School of Graduate and Professional Studies at Park University is to provide leadership and directions to Park University's graduate and professional programs to assure that they are specialized, scholarly, innovative, and designed to educate students to be creative, independent, and lifelong learners within the context of a global community.

Vision Statement: Park University's School of Graduate and Professional Studies will be an international leader in providing innovative graduate and professional educational opportunities to learners within a global society.

Course

MBA 526 Corporate Enterprise Managementin a Complex Global Setting

Semester

U1P 2011 DLA

Faculty

Dunfee, Charlene G.

Title

Professor MBA/Adjunct Faculty

Degrees/Certificates

DM, Ph.D

Office Location

online

Office Hours

I check my email box periodically each day. Generally speaking, you should hear back from me within 24 hours of receipt, if not please try again as I may not received the message.  If the matter is more urgent or is an emergency feel free to call

Daytime Phone

816 228 5239 office

Other Phone

816 229 1942 home

E-Mail

charlene.dunfee@park.edu

cdunfee@comcast.net

Semester Dates

June 7, 2011 to July 30, 2011

Class Days

online

Class Time

online

Prerequisites

Prerequisite: MG 351 or equivalent approved by Program Director. (From catalog 2007-2008)

Credit Hours

3


Textbook:
 

 

Grant, R (2010). Contemporary Strategy Analysis: Concepts, Techniques and Applications 7th Edition. NewYork, NY: Wiley Publishing.
Referred to in the Syllabus and Course as Textbook

Grant R (2010). Cases to Accompany Contemporary Strategy Analysis: Concepts, Techniques and Applications 7th Edition. Malden, MA: Blackwell Publishing.

Referred to in the Syllabus and Course as Casebook 

American Psychological Association (2009). Publication Manual of the American Psychological Association, 6th ed. Washington, DC: American Psychological Association. Required.

Referred to in the Syllabus and Course as Publication Manual or Manual

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:
 

Additional Resources:
  Business Periodicals (magazines and newspapers)  Online.

CNN Interactive 

CNNfn

MSNBC Cover Page 

PBS On-Line News Hour

Yahoo Current Events

Economics in the News

Chicago Tribune

Los Angeles Times

New York Times

USA Today

Wall Street Journal 

Washington Post

Business Week

The Economist 

Financial Times

Financial World

Fortune

Forbes

Money

Beware though, internet searches will often take you to non-academic information resources such as Wikipedia.com, Ask.com, Encarta.msn.com, Infoplease.com, etc. You may supplement your research with these sources, but keep in mind that the information you find there may not be accurate; and therefore, should not be cited in an assignment as authoritative.

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.
Online Classroom Technical Support - For technical assistance with the Online classroom, email helpdesk@parkonline.org or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the http://parkonline.org website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.
FAQ's for Online Students - You might find the answer to your questions here.


Course Description:
MBA 526: Corporate Enterprise Management in a Complex Global Setting: This course focuses on cross-disciplinary, business policy aspects of commercial enterprise, evaluation of firms strategic and competitive behavior of global dimension of 21st century; managerial decision-making based on interdisciplinary nature, and the role of the economy in the context of the globalization. Prerequisite: MG 351 or equivalent approved by Program Director. (Formerly MG 526)

Educational Philosophy:
The exchange of ideas, the development of communication skills, and the appreciation for the learning process reflect this professor’s classroom methods. These core values compromise her philosophy at all levels of the educational organization and process

Learning Outcomes:
  Core Learning Outcomes

  1. Develop and explain the functioning of an enterprise in a global competitive environment.
  2. Explain the implications of policy decisions and their implementation as the affect the whole enterprise.
  3. Demonstrate the ability to think strategically by identifying the concepts, models, and tools of strategic analysis, and by applying them to actual global competitive situations.
  4. Recognize the impact the globalization is having on today's business environment.
  5. Demonstrate critical and analytical thinking skills through professional written communication and public speaking structures.
  6. Utilize teamwork and collegiality, drawing one everyone's knowledge and experience, to building working relationships to achieve optimal results, despite differences in opinions and priorities.


Core Assessment:

Class Assessment:

 

ASSIGNMENT

POINTS
(Per Assignment)

Discussion Questions (DQs) and participation 5 Per week for six weeks

30

Case Analysis five points per week for six weeks.Use Case Analysis format located in doc sharing

30

Mid-term Examination (Online - Proctor is not necessary) to be posted. Use Case Analysis format for mid-term located in doc sharing 

15

Final Examination Global Strategy Plan Paper Requirement Posted (Online - Proctor is not necessary)

25

TOTAL

Grading:

Grading Criteria

Like all courses, the bases for a student’s evaluation are her or his performance in accordance to provided evaluation criteria, course objectives, and material. To that end, students are strongly encouraged to perform at a level commensurate with grading criteria set forth in the course rubric provided below. Grades will be determined and based on work completed and turned in by the last class. Acceptance of work after this date is strictly prohibited. 

Depth of Scholarship (10%) - Assignments should represent the learner’s careful, thoughtful efforts to cover the key elements of the topic thoroughly. Content should go beyond mere description or paraphrasing. The work should be thematic and based on an analytical framework of the learner’s choosing.

Originality of Ideas and Research (15%) - All assignments must demonstrate a unique, creative approach to the problem being studied and represent the original work of the learner.

Theoretical and Conceptual Framework (15%) - Assignments should display the learner’s understanding of the theories and concepts relevant to the topic. Learners should form their arguments by taking competing concepts and theories into account.

Use of Literature (15%) - Assignments should be grounded in appropriate, adequate, and timely academic literature. No specific number of sources is prescribed, but those used should represent the best available references on the topic. Sources not appropriate for assignments include, but are not limited to dictionaries, encyclopedias, thesauruses, textbooks. For this course only, the nature of the material requires the use of business newspapers and magazines. Normally these periodicals have no place in academic research and writing. Below is a list of on-line Business Periodicals appropriate for use in this course. While this is not an exclusive list, it demonstrative of the quality and reliability required.

CNN Interactive 

CNNfn

MSNBC Cover Page 

PBS On-Line News Hour

Yahoo Current Events

Economics in the News

Chicago Tribune

Los Angeles Times

New York Times

USA Today

Wall Street Journal 

Washington Post

Business Week

The Economist 

Financial Times

Financial World

Fortune

Forbes

Money


Beware though, internet searches will often take you to non-academic information resources such as Wikipedia.com, Ask.com, Encarta.msn.com, Infoplease.com, etc. You may supplement your research with these sources, but keep in mind that the information you find there may not be accurate; and therefore, should not be cited in an assignment as authoritative.

Substantive Value (15%) - Assignments should contribute substantive value to the understanding of the subject.

Clarity and Logic of Presentation (10%) - Assignments should present ideas in a clear manner and with a strong organizational structure. Coverage of facts, arguments, and conclusions should be logically related and consistent.

Grammar and Adherence to APA Format (20%) – The rules governing the grammar and usage of standard American English must be followed, and language should be clear, precise, and appropriate for the intended scholarly audience. When formatting and composing assignments, learners must follow the guidelines described in the Publication Manual of the American Psychological Association. In addition the overall layout of assignments, including citations and reference pages, should adhere to APA style.

How Points and Percentages Equate to Grades:

100-90

A

89-80

B

79-70

C

60-69

D

<59

F

Late Submission of Course Materials:
 

Late Assignments: Assignments must either be submitted in hard copy or sent electronically before the start of class on the due date shown in the syllabus. Assignments sent after class starts shall be deemed late. A 10% per day deduction will be made on the student’s grade for the late assignment with a maximum of four days (40%). After four days, the assignment will no longer be accepted for grading. Per course policy, no assignments will be accepted after the last day of the course.  

Incompletes: I do not allow incompletes in my courses.

Classroom Rules of Conduct:
 

Classroom Rules of Conduct:
 Business & This Class: Keep in mind, the study of business is not necessarily about “getting the right answer,” as much as it is about identifying the problem and developing a defensible course of action or position. Providing an answer that is conditional, i.e., “it depends . . .,” is perfectly acceptable if a proper analysis and research is provided. Answers to business questions are rarely clear and succinct.  

Classroom Decorum: Although I do not anticipate a problem, I want to remind everyone that Park University is a professional environment.  Your classmates and facilitator deserve your full and complete attention. Failing to extend this courtesy will result in the loss of participation points.  

Also, bear in mind that the nature of academic discussion is adversarial, and differences of opinion are bound to arise. In dealing with these differences, individuals should thoughtfully, constructively, and politely express their opinions. Remarks which are personally disparaging, rude, inappropriate to the subject matter, or not in-line with Park’s Student Policies will NOT be tolerated.

Course Topic/Dates/Assignments:
   

Course Topic/Dates/Assignments:
   

 Final Examination Global Strategy Plan:

Select a company (existing or a new business).  As a consultant, your have been hired by the Board of Directors of the company to develop a global strategy plan for the company.   You need to make a recommendation (why, how, and when) to the board in regards to their existing and future global strategic plan.  This global strategic plan will be presented to the company's Board of Directors, CEO and Chairman.

The comprehensive consultative report (no more than 10 pages and no less than 8 pages of text) should have the following coverage:

       Title Page

       Abstract

       Table of Contents

       Introduction

       Firm Analysis (brief history, product / service offerings, financial condition, management philosophy / culture, current and past global position / strategy, etc.)

       Industry Analysis (Domestic and Global)

       Industry growth, trends, characteristics

       Competitive Analysis

       5 Forces of Competitiveness

       Other Factors, if applicable: Technology, Politics, Society, consumer trends, environment, natural disasters, government, economy, etc.

       SWOT Analysis

       Recommendations / Suggestions (highly graded and must explain in detail why and how.  Must be supported with peer review / scholarly publications)

       Conclusions

       References

       Appendix (if any)

       APA format:  All sources should be posted in the body of the paper as well as at the end.

       Please manage your time effectively so you can complete the assignments on time.

       Global Strategy Paper should be submitted via Dropbox on the last day of class

       Please refer to Course Policies regarding acceptable file format and penalty for submitting the assignments late.

 

Week 1 – 10/18/2010 to 10/24/2010

Read Chapter 1: The Concept of Strategy 

Read Chapter 2:  Goals, Values, and Performance

Read Madonna from Cases to Accompany Contemporary Strategy Analysis

Written analysis of the Madonna Case must include:

Synopsis of case

Relevant factual information about the problem/decision the organization faces

Explanation of relevant concepts, theories, and applications derived from course material

Make recommendations

Alternative recommendations

Between 500 and 750 words
 
This assignment should be submitted via Dropbox by Day 7

The case analysis must be in compliance with APA guidelines

Respond and participate to the discussion questions

Answer Discussion Question (DQ) #1 by Day 3

Answer DQ #2 by Day 4

Provide two substantive replies to any of the DQ’s by Day 5

Week 2 –  10/25/2010 to 10/31/2010

Read Chapter 3: Industry Analysis:  The Fundamentals 

Read Chapter 4: Further Topics in Industry and Competitive Analysis

Read Chapter 5: Analyzing Resources and Capabilities

Read Case Analysis:  The US Airline Industry

Written analysis of the US Airline Industry Case must include:

Synopsis of case

Relevant factual information about the problem/decision the organization faces

Explanation of relevant concepts, theories, and applications derived from course material

Make recommendations

Alternative recommendations

Between 500 and 750 words 

This assignment should be submitted via Dropbox by Day 7

The case analysis must be in compliance with APA guidelines

Respond and participate to the discussion questions

Answer Discussion Question (DQ) #1 by Day 3

Answer DQ #2 by Day 4

Provide two substantive replies to any of the DQ’s by Day 5

Week 3 – 11/1/2010 to 11/7/2010

Read Chapter 6:  Developing Resources and Capabilities

Read Chapter 7: Organizing Structure and Management Systems

Read Chapter 8: The Nature and Sources of Competitive Advantage

Read case analysis:  Ford and the World Automobile Industry

Written analysis of the Ford and the World Automobile Industry Case must include:

Synopsis of case

Relevant factual information about the problem/decision the organization faces

Explanation of relevant concepts, theories, and applications derived from course material

Make recommendations

Alternative recommendations

Between 500 and 750 words 

This assignment should be submitted via Dropbox by Day 7

The case analysis must be in compliance with APA guidelines

Respond and participate to the discussion questions

Answer Discussion Question (DQ) #1 by Day 3

Answer DQ #2 by Day 4

Provide two substantive replies to any of the DQ’s by Day 5

Week 4 – 11/8/2010 to 11/14/2010

Read Chapter 9: Cost Advantage

Read Chapter 10:  Differentiation Advantage 

       MidTerm Exam to be posted

       No DQ’s this week.

       Proctor is NOT required for the midterm examination
 
   Combine the two cases into one paper between 800 and 1000 words.

        

Week 5 – 11/15/2010 to 11/21/2010

       Read Chapter 11: Industry Evolution and Strategic Change

       Read Chapter 12: Technology-based Industries and the Management of Innovation

       Read Chapter 13: Competitive Advantage in Mature Industries

       Read Raisio Group and the Benecol Launch

Written analysis of the Raisio Group and the Benecol Launch Case must include:

Synopsis of case

Relevant factual information about the problem/decision the organization faces

Explanation of relevant concepts, theories, and applications derived from course material

Make recommendations

Alternative recommendations

Between 500 and 750 words 
 
This assignment should be submitted via Dropbox by Day 7

The case analysis must be in compliance with APA guidelines

Respond and participate to the discussion questions

Answer Discussion Question (DQ) #1 by Day 3

Answer DQ #2 by Day 4

Provide two substantive replies to any of the DQ’s by Day 5

Week 6 – 11/22/2010 to 11/28/2010

       Read Chapter 14:  Vertical Integration and the Scope of the Firm

       Read Chapter 15: Global Strategies and the Multinational Corporation

       Read American Apparel: Vertically Integrated in Downtown L. A.

         Written analysis of the American Apparel: Vertically Integrated in Downtown L. A.

Synopsis of case

Relevant factual information about the problem/decision the organization faces

Explanation of relevant concepts, theories, and applications derived from course material

Make recommendations

Alternative recommendations

Between 500 and 750 words
 
This assignment should be submitted via Dropbox by Day 7

The case analysis must be in compliance with APA guidelines

Respond and participate to the discussion questions

Answer Discussion Question (DQ) #1 by Day 3

Answer DQ #2 by Day 4

Provide two substantive replies to any of the DQ’s by Day 5

Week 7 –  11/29/2010 to 12/05/2010

Read Chapter 16: Diversification Strategy

Read Chapter 17: Managing the Mutibusiness Corporation

Read W. L. Gore & Associates:  Who's In Charge Here?
 
Written analysis of the W. L. Gore & Associates: Who's In Charge Here? must include:

Synopsis of case

Relevant factual information about the problem/decision the organization faces

Explanation of relevant concepts, theories, and applications derived from course material

Make recommendations

Alternative recommendations

Between 500 and 750 words 

This assignment should be submitted via Dropbox by Day 7

The case analysis must be in compliance with APA guidelines

Respond and participate to the discussion questions

Answer Discussion Question (DQ) #1 by Day 3

Answer DQ #2 by Day 4

Provide two substantive replies to any of the DQ’s by Day 5

Week 8 – 12/06/2010 to 12/11/2010

       Read Chapter 18  Current Trends in Strategic Management

       Final Exam Complete and submit Global Strategy Paper to drop box  See syllabus for instructions, also stated here.

Final Examination Global Strategy Plan:

Select a company (existing or a new business).  As a consultant, your have been hired by the Board of Directors of the company to develop a global strategy plan for the company.   You need to make a recommendation (why, how, and when) to the board in regards to their existing and future global strategic plan.  This global strategic plan will be presented to the company's Board of Directors, CEO and Chairman.

The comprehensive consultative report (approximately 10 pages) should have the following coverage:

       Title Page

       Abstract

       Table of Contents

       Introduction

       Firm Analysis (brief history, product / service offerings, financial condition, management philosophy / culture, current and past global position / strategy, etc.)

       Industry Analysis (Domestic and Global)

       Industry growth, trends, characteristics

       Competitive Analysis

       5 Forces of Competitiveness

       Other Factors, if applicable: Technology, Politics, Society, consumer trends, environment, natural disasters, government, economy, etc.

       SWOT Analysis

       Recommendations / Suggestions (highly graded and must explain in detail why and how.  Must be supported with peer review / scholarly publications)

       Conclusions

       References

       Appendix (if any)

       APA format:  All sources should be posted in the body of the paper as well as at the end.

       Please manage your time effectively so you can complete the assignments on time.

       Global Strategy Paper should be submitted via Dropbox on the last day of class

       Please refer to Course Policies regarding acceptable file format and penalty for submitting the assignments late.

        

       Proctor is NOT required for the Final examination

        No Discussion questions

Academic Honesty:
As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2010-2011 Graduate Catalog Page 20

Plagiarism:

Plagiarism involves the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct.  Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2010-2011 Graduate Catalog Page 20


Attendance Policy:

Instructors are required to maintain attendance records and report absences. Excused absences can be granted by the instructor, for medical reasons, school sponsored activities, and employment-related demands, including temporary duty. Students are responsible for any missed work. Absences for two successive weeks, without approved excuse, will be reported to the Director of the individual graduate program, or to the Executive Director for the Graduate School, for appropriate action. Students with such a record of absences, without an approved excuse, may be administratively withdrawn from the class and notified that an "F" will be recorded, unless the student initiates official withdrawal from the class(es).Park University 2010-2011 Graduate Catalog Page 24

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .

Additional Information:
 

My name is Charlene Dunfee. I am the CFO for Com-Tech Systems, Inc. where I manage the corporate financial division of the company. Highlight of my life is my family. I have been married to husband and best friend for 45 years with my daughter, wonderful grandsons, and great son-law round out my life. 


William Jewell College in Liberty, Missouri was the home of my undergraduate degree in computer science. Receiving my MBA from Baker University in Baldwin, Kansas was an educational trip of excitement. Completing my Doctor of Management in Organization Leadership at the University of Phoenix electrified my quest for knowledge, so I pursued another doctoral degree (Ph.D.) in leadership to continue my research in leadership and systems theory.


On a lighter side I enjoy boating, traveling, oil painting, and hold an instrument rating as a private pilot, owning and flying a Cessna 172.


As we embark on this learning journey together, I am looking forward to meeting each of you and together we will make this a rewarding time. If you have any questions, please feel free to email me at my Park College address anytime. charlene.dunfee@park.edu


Copyright:

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Last Updated:5/24/2011 7:37:32 AM