MG495 Business Policy

for S1H 2012

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Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.


MG 495 Business Policy


S1H 2012 BU


Harrity, Andrew


Academic Director, Beaufort/Senior Adjunct Faculty


MA Management and Business Administration
BS Management and Business Administration

Office Location

MCAS Beaufort SC

Office Hours

Monday - Friday 0900 to 1500 hours

Daytime Phone

843 228-7052

Other Phone

843 228-5315


Semester Dates

9 January - 6 March 2012

Class Days


Class Time

7:35 - 10:05 PM


EC141, EC 142, EC 315, EN 306B, FI 360, MG260, MG 352, and MK 351.

Credit Hours



ISBN: 13: 978-0-13-609739-6

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

Value Line, Forbes Magazine, Business Week, Wall Street Journal and Harvard Business Review. (Company Research)

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Course Description:
MG495 Business Policy: A series of business cases and materials dealing with a variety of problems confronting general management selected to illustrate the major areas of managerial concern: environmental opportunities and constraints, formulation of business policy, organization for business activity and marshalling of resources for achieving of the firm. 3:0:3 Prerequisites: EC141, EC142, EC315, EN306B, FI360, MG260, MG352, and MK351 or permission of instructor

Educational Philosophy:
 The instructor's educational philosophy is one of interactiveness based on lectures, readings, case studies, examinations, internet, videos, and writings.  The instructor will engage each learner in what is referred to as disputatious learning to encourage the lively exploration of ideas, issues and contraditictions.

Learning Outcomes:
  Core Learning Outcomes

  1. Define the term “strategic management”.
  2. List four phases of strategic management
  3. List four basic elements of strategic management.
  4. Define the term “strategy”.
  5. Identify the five forces that shape competition as described by Porter.
  6. Explain what is meant by the term "competitive advantage".
  7. List three directional strategies.
  8. List the five stages of international development.

  Instructor Learning Outcomes
  1. Define "Competitive intelligence".
  2. Define "Corporate parenting.
  3. Explain the significance in organizational culture and strategy
  4. Define a "not-for-profit" organizartion.
Core Assessment:

All Park University courses must include a core assessment that measures the course's Core Learning Outcomes. The purpose of this assessment is to determine if expectations have been met concerning mastery of learning outcomes across all instructional modalities.  

For this course, the core assessment is a Comprehensive Final Examination to be administered in all sections of MG495.  This exam is worth at least 30 percent of the student's final grade and will test students' mastery of the Core Learning Outcomes (as listed on this syllabus) through definitions, essay, and/or multiple choice questions. 

 This core assessment is a CLOSED BOOK, CLOSED NOTES comprehensive examination that must be administered and proctored in the classroom and may not be given as a take-home examination. Students should not have access to the exam or its questions before it is administered. The duration of the exam can be no longer than two hours. 

 No calculators, computers, or materials other than a writing instrument may be used for the exam; this applies to all students, regardless of whether the exam is for on-line or face-to-face students. Completion of the exam is strictly individual; students may not work in groups to complete the exam. 

Link to Class Rubric

Class Assessment:
Group project, oral, and written reports will be graded on a Group Basis.  It is imperative that each student do their part in working with the group.  The Mid-term exam will cover Chapters 1-7, the Final Comprehensive Exam covers ALL Chapters, both are closed book exams.


Comprehensive Final Exam                                   30%                  (300 points)
Mid-term Exam                                                     20%                  (200 points)
Group case Analysis report w/oral presentation      15%                  (150 points)
Individual Case Analysis w/oral presentation          10%                   (100 points)
Mini Case (3 @ 5% each)                                      15%                   (150 points)
EST Proficiency Exam *                                         4%                     (40 points)
In Class Participation                                              6%                      (60 points)
                                             Total:                     100%                   (1000 points)
The final letter grade will be determined using the following rubric:
901 - 1000 points = A
801 -  900  points = B
701 -  800  points = C
601 -  700  points = D
    0 -  600  points = F (or 8 unexcused absences)
Grading impacts:
Did your response indicate that you followed directions? Were the other members satisfied with your participation? (As team work has a team grade, they will have no problem reporting if you do not pull your share of the load! Group case reports and presentatioin scores will include points based on evaluation ratings from other group members. The ratings will be based on participation and contributions to the group report) Did your response reflect 400-level work? ), spelling, grammar, appropriateness, clear expression, depth of material). Did your class discussion responses indicate that you prepared for the class? (read text and any other outside readings/research)?
* NOTE: Park University's School of Business has begun the implementation of a major field test to assess the Business program. Within the new accreditation standards for both Accreditation Council for Business Schools (ACBSP) and the Higher Learning Commission of the North Central Association of Colleges and School (HLC), Park University is required to assess the Business program outcomes.
The method to be used is the Educational Testing Service's major Field Test in Business. This test will provide the Business Department with results that can be used to benchmark comparative programs, identify where Parrk University currently score in a standardized assessment, and this will allow the Business Department to track changes in its program outcomes over time.  The results of this exam is not linked to your current course, but instead measure the overall learning results of our students from the entire business program. It is important that students take the test seriously; it is  worth up to 40 points of your course grade. This exam is NOT the course final exam. It is a stand-alone SB exam. What is ETS?
ETS Major Field tests are comprehensive outcomes assessment designed to measure the critical knowledge and understanding obtained by students in a major field of study.  The Major Field Tests go beyond the measurement of factual knowledge by helping to evaluate students' ability to analyze and solve problems, understand relationships and interpret material from their major field of study.
The ETS Proficiency Profile assesses students learning while making the best use of Park's resources by measuring all the skills we value--critical thinking, reading, writing and mathematics--in a single, convienent test.  The ETS Proficiency Profile is designed for national colleges and universities to assess their business outcomes.  It has been selected by the Voluntary System of Accountability as a gauge of general education outcomes.  As MG-495 is the capstone course for all Business/Management majors, these students will be required to take this test.

The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.

Late Submission of Course Materials:
Late Submission of Course Materials:
Proper planning and scheduled study sessions will enable the student to avoid LATE assignments.  Documents turned in after the scheduled due date are eligible for a letter grade no higher than a "C". and that only if the response is otherwise a "A".

Classroom Rules of Conduct:

Participation is a subjective element of a student's grade and it is critical to the success  of the student and the class.  Students are expected to read assignments prior to class and be able to discuss material contained therfein.  Students are expected to attend all classes and be on time.  Attendance will be checked each class meeting.  Absences for legitimate reasons (Illness, duty, etc)
are excuseable, however the student is responsible to make up any missed assignments.  Three excused absences may result in a reduced grade. Two unexcused absences may result in a failing grade for the course.
Academic honest is the expected norm.  Classroom conduct prejudicial to a positive learning
environment may result in disenrollment.

Course Topic/Dates/Assignments:

1/10/12  Chapter 1       Introduction - Syllabus review
1/12       Chapter 2      Assign Individual, Group and Mini Cases
1/17       Chapter 3
1/19       Chapter 4
1/24       Chapter 5
1/26       Chapter 6
1/31       Chapter 7
2/02       Mid-term exam
2/07       Chapter 8
2/09       Chapter 9
2/09       Chapter 10
2/14       Chapter 11
2/16       Chapter 12
2//21      Chapter 13
2/23       Chapter 14/ EST Proficiency Exam 
2/28       Chapter 15
3/01       Final Comprehensive Exam Chapters 1 through 15.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty ( or Park University 2011-2012 Undergraduate Catalog Page 93

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 93

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2011-2012 Undergraduate Catalog Page 96

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Explain what is meant by the term                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Provides Porter's definition of the term, a thorough explanation of how a firm has a superior position to that of competitors, and at least one actual example Provides Porter's definition and an explanation of competitive advantage which supports the superior position of the firm to that of competitors Provides only a definition of the term “competitive advantage” No answer or insignificant explanation 
Identify the five forces that shape competition as described by Porter                                                                                                                                                                                                                                                                                                                                                                                                                                               
Identification and description of Porter's forces and an explanation of how each force impacts the competitive environment. Identify all five of  the forces as described by Porter. Identification of less than five of the forces. No answer or a provision of  unrelated, insignificant data. 
List three directional strategies.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
List of the three different directional strategies,  a description of each, and an explanation of the effect of use on the organization's plans. List  three directional strategies that may be used in planning by an organization. List less than three different directional strategies. No answer or a provision of  unrelated, insignificant data. 
Define the term “strategy”.  Define the term “strategic management”.                                                                                                                                                                                                                                                                                                                                                                                                                                                 
Provide a complete definition of the term(s) and an explanation of how each term is used in the analysis of business plans. Provide a complete definition of the term(s). Provide a partial definition of the term(s). No answer or a provision of  unrelated, insignificant data. 
List the five stages of international development.                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
Provide a list of the five stages and explain how the stages may or may not be evolutionary. Provide a list of the five stages in order of development. Provide a list of less than five stages and/or not in the order of development. No answer or a provision of  unrelated, insignificant data 
*List four phases of strategic management. *List four basic elements of strategic management.                                                                                                                                                                                                                                                                                                                                                                                                                        
*Provide a list of the four phases along with an explanation or description of the activities that occur during the respective phase.

*Provide a list of the four elements along with an explanation or description of  how the element is important to the overall management plan. 
*Provide a list of the of the four phases in order of  phasing.

*Provide a list of the four elements.

*Provide a list of less than four  phases and/or not in the order of  phasing.

*Provide a list of less than four  elements. 
*No answer or a provision of  unrelated, insignificant data

*No answer or a provision of  unrelated, insignificant data 
Whole Artifact                                                                                                                                                                                                                                             
List four phases of strategic management.                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
Provides a thorough, detailed list, description and explanation of the company's phase of strategic management, the elements being used, the competitive advantage, and a prediction of the long range effect on the organization. Using the lists and an actual company case report, identify the phase of strategic management, the elements being used, the strategic direction, and the competitive advantage. Provides incomplete list(s), and partial  or incomplete identification of the phase of strategic management, the elements being used, the strategic direction, and the competitive advantage. No answer or a provision of  unrelated, insignificant data 
List the five stages of international development.                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
Submits a complete list, identifies the stage of development in an actual (or provided) business, and predicts the long range outcome or effect on the business. Provides a complete list and using the list, identifies the stage of international development in an actual (or provided) business. Provides an incomplete list and/or unable to use the list, to identify the stage of international development in an actual (or provided) business. No answer or a provision of  unrelated, insignificant data 


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Last Updated:12/14/2011 4:59:38 PM