MG 495 Business Policy
F1T 2011 DLC
Chadwell, Sharon D.
Ed.D.: Educational Leadership/University of PhoenixM.B,A,: Webster UniversityM.A. Human Resources Development: Webster University
August 15 - October 9, 2011
: EN306B and completion of business/management core or permission of the instructor
Strategic Management and Business
Policy; 12th ed., 2010; Wheelen and Hunger; Prentice Hall; ISBN 10:
0-13-609739-1; ISBN 13: 978-0-13-609739-6.
Note: There is also an eText of the
book that can be obtained from http://www.coursesmart.com/9780136097341
DO NOT Purchase Strategic Management
and Business Policy; 11th ed., 2008; Prentice Hall: ISBN-10: 0-13-232346-X;
ISBN-13: 978-0-13-232346-8. This edition does not contain the correct cases for
DO NOT purchase any of the paperback
books as they do not contain the cases.
DO NOT purchase the international
edition of the textbook with the following ISBN: 978013234515-6 or 013234515-3,
as it does not contain the correct cases for this course.
Remember, it is YOUR
responsibility to obtain the correct textbook for this course before the course
Textbooks can be purchased through
Textbooks can be purchased through the MBS bookstore
McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.Career Counseling - The Career Development Center (CDC) provides services for all stages of career development. The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email firstname.lastname@example.org or call 800-927-3024Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.Online Classroom Technical Support - For technical assistance with the Online classroom, email email@example.com or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the http://parkonline.org website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.FAQ's for Online Students - You might find the answer to your questions here.
Educational Philosophy: The facilitator’s educational philosophy is one of interactiveness based on lectures, readings, quizzes, dialogues, examinations, internet, videos, web sites and writings. The facilitator will engage each learner in what is referred to as disputatious learning to encourage the lively exploration of ideas, issues and contradictions.
Learning Outcomes: Core Learning Outcomes
All Park University courses must include a core assessment that measures the course's Core Learning Outcomes. The purpose of this assessment is to determine if expectations have been met concerning mastery of learning outcomes across all instructional modalities.
For this course, the core assessment is a Comprehensive Final Examination to be administered in all sections of MG495. This exam is worth at least 30 percent of the student's final grade and will test students' mastery of the Core Learning Outcomes (as listed on this syllabus) through definitions, essay, and/or multiple choice questions.
This core assessment is a CLOSED BOOK, CLOSED NOTES comprehensive examination that must be administered and proctored in the classroom and may not be given as a take-home examination. Students should not have access to the exam or its questions before it is administered. The duration of the exam can be no longer than two hours.
No calculators, computers, or materials other than a writing instrument may be used for the exam; this applies to all students, regardless of whether the exam is for on-line or face-to-face students. Completion of the exam is strictly individual; students may not work in groups to complete the exam.
Link to Class RubricClass Assessment: The class assessment will be comprised of Case analyses, responses to discussion questions, classroom participation and two examinations. The midterm examination is an open book examination. The comprehensive final is NOT a take-home test and is a closed book and closed notes examination.
See course schedule
Written Case Analysis -
Individual Case Analysis in Week 3 & Team Case Analysis in Week 7
Throughout the course
90% - 100% = A
80% - 89% = B
70% - 79% = C
60% - 69% = D
< 60% = F
NOTE: Park University’s School of Business
has begun the implementation of a major field test to assess the Business
program. Within the new accreditation standards for both Accreditation Council for
Business Schools (ACBSP) and Programs and the Higher Learning Commission of the North Central Association of Colleges and School (HLC), Park University is required to assess the Business
The method to be used is
the Educational Testing Service’s Major Field Test in business. This test will
provide the Business Department with results that can used to benchmark
comparative programs, identify where Park University currently score in a
standardized assessment, and this will allow the Business Department to track
changes in its program outcomes over time.
The results of this exam are not linked
to your current course, but instead measure the overall learning results of our
students from their entire business program. It is important that students take
the test seriously.
This exam is NOT the course final exam.
It is a stand-alone SB exam.
What is ETS?
The ETS Major Field Tests are
comprehensive outcomes assessments designed to measure the critical knowledge
and understanding obtained by students in a major field of study. The Major
Field Tests go beyond the measurement of factual knowledge by helping to
evaluate students' ability to analyze and solve problems, understand relationships
and interpret material from their major field of study.
The ETS Proficiency Profile assesses
student learning while making the best use of Park’s resources by measuring all
the skills we value — critical thinking, reading, writing and mathematics — in
a single, convenient test. The ETS Proficiency Profile is designed for national
colleges and universities to assess their business outcomes. It has been
selected by the Voluntary System of Accountability as a gauge of general
education outcomes. As MG-495 is the capstone course for all
Business/Management majors, these students will often be selected to take this
The test will be a proctored exam, and
should be taken during the Week 5 through 7 time frame. THIS TEST IS NOT THE
FINAL EXAM for this course. Your proctor request form for this test is located
in the Doc Sharing area of the course.
If this section of MG-495 is selected
for the test, then the following grading will apply:
Weekly Discussion Questions
See course schedule & overview
Written Case Analysis - Individual Case Analysis in Week 3 & Team
Case Analysis in Week 7
Educational Testing Service’s Major Field Test in
Weeks 5 through 7
Final Examination (Proctored)
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.
Basically, late work is NOT accepted. However, there may be cases where deviation may be allowed. The major point is that late work should be the exception and not the rule and will only be accepted on a case by case basis with instructor approval. Therefore, the following applies to ALL late work, unless prior arrangements have been made with and approved by the instructor: All late work will be downgraded at the discretion of the instructor, up to 20 points for every day or part of a day it is late. Late work may not be accepted if it is more than 5 days late. No late work for weeks 1 through 4 will be accepted after the end of week 4. No late work will be accepted after the end of week 6. Unless all required work is submitted, the student could receive a failing grade for the course. N.B.: Since this is a "CASE STUDY" Course, failure to complete all the case studies, (COULD) or the proctored final examination, (WILL) result in failure of the course!!
Classroom Rules of Conduct: Class discussions: Be prepared to actively participate in this course. Your contributions will help add more richness to the discussions as well as help frame your mind on how to analyze issues related to various case studies.
Case Analysis - As the course description states, Business Policy is a series of business cases. The ability to do well in this course requires that you are able to analyze and discuss real business situations. These cases are used to provide vicarious business experiences. They provide the real-world data necessary to understand strategic management concepts. Whether or not you have been introduced to the case method, the purpose of this discussion is to help you prepare cases more effectively. Some of you may discover that many of the reports you have prepared for the organization for which you work will look remarkably like the case reports you will prepare for this course. Good case preparation requires mastering three essential skills. First, analyze the business situation thoroughly and systematically.
Second, ideas must be presented as logically structured arguments. This forces you to build the report with a strong foundation so that its recommendations follow from the material that precedes them.
Third, communicate the report effectively. All three components must be present for the case report to be as complete as possible. Strategy cases require several types of analysis dealing with interrelated problems. In Business Policy cases you are not afforded the luxury of looking at only one portion of a company; you must consider the entire company. Try to adopt the role of a CEO and become a strategic manager. Each firm exists in an environment presenting opportunities and threats for the business. Treating the firm as a set of complementary capabilities and people brought together to fulfill an overall mission is the basic approach of business policy. Depending on how these capabilities and people are combined defines the relative strengths and weaknesses of the firm. However, only certain strengths give the firm a differential advantage. Identifying these competitively relevant factors is a critical part of the analysis. As the CEO, you will evaluate the viability of a firm's strategy and if deficient, consider and choose from alternative strategies so that the firm fits its environment and can achieve its objectives.
Tools that you should and are expected to use to assist you in your analysis of the cases are:
Preparing Policy Cases - When writing a Business Policy case report, at least seven steps are necessary, and this format MUST be followed:
1. Evaluation of current objectives and current strategy. This is the first critical step in the process. If you don't know the target (or targets) it is impossible to logically proceed. What is the firm trying to accomplish (their goals) and how are they going about doing this?
2. The company's current strengths and weaknesses. This permits the identification of the current differential advantages and disadvantages. What do they do well and what do they not do so well?
3. Analysis of current environmental opportunities and threats. This requires an in-depth analysis of the current business environment of the company. What opportunities are there for them in their industry or others that they may take advantage. What is their competition or the government or the economy doing that can harm them?
4. Stakeholder analysis. A systematic review of the various stakeholders in the firm. Stakeholders are any group of folks (customers, employees, suppliers, etc (lots of different groups) that are or can be impacted by what our firm does. NOTE: The minimum list of stakeholders that you should address is located in the Course Doc Sharing area of the course in the "Case Analysis Guidance" document.
5. Identifying current problems. Use all of the previous analyses to determine if the current strategy is consistent with the external environment. This includes both parts of the external environment: direct and indirect. What "snakes" are there that can "bite" them?
6. Alternative strategies. This is the opportunity to develop several alternative strategies for the firm. This is not a pie in the sky approach to strategy building. It is necessary to compare the alternative strategies with the firm's objectives, look carefully at the competitive advantages of the firm, the risk involved, and if the alternatives can be implemented. What can we do differently than what we are doing now?
7. Recommendations. Straightforward, clear cut approaches should be at the heart of this section. What do you recommend that we do from what you proposed in item #6 above?
NOTE: There is a document in the doc sharing are of the course titled "Case Analysis Guidance." Please print this document, and use it to assist you in preparing every case study!!!!!
Format Requirements - Business Policy reports must adhere to the following requirements. 1. The case reports will consist of two separate items, a cover memo and written report. The cover memo is also known as the Executive Summary (ES), which is addressed to the CEO of the company. Restrict the memo to one page single-spaced. Two or three paragraphs are sufficient to briefly describe the problems analyzed. Explain your evaluation methodology and then summarize the recommendations. The written report should also be single-spaced with normal margins and spacing. N.B. When you submit your case study, please include the ES and the case study in one file. 2. Quantitative information can usually be placed in exhibits or appendices at the end of the report
Week 1: Basic Concepts of Strategic Management
Readings: Read Chapter One of the text
Non-graded Practice Case Analysis: Amazon.com., located in the Doc Sharing area of the course. Place the analysis in the Week One Practice Case Study Drop box due NLT than Friday of Week 2
Week 2: Corporate Governance and Ethics and Social Responsibility
Readings: Read Chapters 2 and 3 of the text.
Case Analysis: None for this week.
Week 3: Environmental Scanning and Industry Analysis
Readings: Read Chapter 4 of the text.
Case Analysis: Case 24, The Haier Group: U.S. Expansion, p. 24-1 Place the analysis in the Week Three Case Study Drop box. Previously stated format rules apply! NOTE: This case analysis is to be prepared and submitted as an individual student effort. This is due NLT Thursday of Week 3.
Week 4: Internal Scanning: Organizational
Readings: Read Chapter 5 of the text.
Mid-Term Exam: The exam will be found under week Four. Place your completed exam in the Week Four: Your Midterm Exam Drop box by the end of the week. Due by Friday of Week 4.
Week 5: Strategy Formulation: Situation Analysis and Business
Readings: Read Chapter 6 of the text.
Case Analysis – None for this week.
Week 6: Strategy Formulation: Corporate Strategy & Functional Strategy and Strategic Choice
Readings: Read Chapters 7 & 8 of the text.
Take the ETS
if this course has been chosen
Week 7: Strategy Implementation: Organizing for Action & Staffing and Direction
Readings: Read Chapters 9 & 10 of the text.
Discussion Question Assignment: None for this week.
Week 8: Evaluation and Control
Readings: Read Chapter 11 of the text.
Case Analysis: None for this week.
Final Exam: in class
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty (www.park.edu/current or http://www.park.edu/faculty/).from Park University 2011-2012 Undergraduate Catalog Page 93Academic honesty is the prerequisite for academic study. Academic dishonesty is inimical to the spirit of a learning community. Hence, Park University AND this instructor will not tolerate cheating or plagiarism on tests, examinations, papers, and other course assignments. Students who engage in such dishonesty will be given a failing grade for that assignment, may be given a failing grade for the course, or expelled from Park University.
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 93Plagiarism, the appropriation or imitation of the language or ideas of another person and presenting them as one's original work, sometimes occurs through carelessness or ignorance. This does not make it less serious. However, students who are uncertain about proper documentation of sources should consult their course faculty member. If you quote or paraphrase someone else's work you must give the source credit through a footnote. This applies to your case analyses, your responses to the discussion questions, and to your peer responses to those discussion questions. Ignorance is no excuse. Do not simply download the contents of a web page or an article from the web into your assignments. Do not misrepresent someone else's work as your own. Such actions constitute academic dishonesty. When you quote a source, be sure to provide the proper citation following the APA Manual recommendations. Failure to heed this warning will result in a grade of 0 for that assignment, possibly a grade of F for the course, and notification of the appropriate academic dean for further disciplinary actions. Again, if you are uncertain about proper documentation of sources, please e-mail your instructor.
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2011-2012 Undergraduate Catalog Page 96
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:8/2/2011 6:50:51 AM