MK 491 Seminar in Marketing
F2A 2011 BE
Lewis, Leslie Hugh
Post Grad Courses UT Austin & Park UniversityMBA Management Systems University of North TexasMasters of Ed HRD & Adult Ed & Leadership
RM 209 Austin Center
3 to 11pm T-TR
Oct. 17 - Dec 12, 2011
5:10 - 7:50 PM
Twelve hours ofmarketing or instructor approval.
Textbook: Cravens & Piercy Strategic Marketing 9e 2009 McGraw-Hill ISBN 978 0 07 338100 8
Textbooks can be purchased through the Parkville Bookstore
The resource room is located in room 213 in the Austin Center. It is opened 8 am to 10 pm on Monday through Thursday. The room has a wide selection of current business and academic journals, magazines and a limited number of subject related videos, texts, and books. The room also has three PCs with an Internet connection and a printer.
McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.Career Counseling - The Career Development Center (CDC) provides services for all stages of career development. The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email email@example.com or call 800-927-3024Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
I will serve as your facilitator and will work with you to take responsibility for your learning processes and work. You will learn how to perform research for your case studies and discussion topics using the World Wide Web and your text.I develop my classes with the assumption that We are all Life Time Learners and that adults learn better if they are part of the learning process itself. In order to succeed in this course, the student must first and foremost be in class for all meetings. The student must conscientiously prepare for class by reading the text prior to class. Taking notes on the reading will also be to the student's benefit. The student should be prepared to answer questions and solve problems in class as well as cases. The student must also satisfactorily complete all examinations and homework in the class. All methods of instruction are designed to transfer new material by clarifying and emphasizing subject areas presented in the text. The lecture relies on the fact that you have read the assigned material and have completed any assignment relating to it. We can then take this learning and find situation to apply the new knowledge.
Instructor Learning Outcomes
Grading: Course Grading Scale: A = 90-100% (900-1000 points); B = 80-89% ( 800-899 points); C = 70-79% ( 700-799 points); D = 60-69% ( 600-699 points; F = < 60% ( < 600 points)
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.
Classroom Rules of Conduct:
Standard rules of online courtesy apply.
Please be sure your response to your fellow students is well thought out, applicable to the topic, and positive.
Incidents & Tests
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty (www.park.edu/current or http://www.park.edu/faculty/).from Park University 2011-2012 Undergraduate Catalog Page 93
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 93
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2011-2012 Undergraduate Catalog Page 96
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:9/29/2011 1:25:40 PM