Hauptmann School for Public Affairs Mission StatementThe Hauptmann School of Public Affairs offers a citizen-centered, professional program of graduate study that is grounded in the liberal arts tradition. As participants in HSPA's vibrant academic community, faculty and students consider, with the coursework, the larger issues of democracy, stewardship, and technology. In so doing, HSPA seeks to prepare students for the courage and discernment to act for the common good in the global context. Going beyond competence, students develop knowledge, skills, and values requisite for leadership and service in and across all sectors of society, including government, business, and nonprofit. HSPA cultivates public affairs as a life-long passion that is fundamental to citizenship in a free society.
Hauptmann School for Public Affairs Vision StatementThe Hauptmann School for Public Affairs will serve the common good by graduating leaders who exercise authority responsibly, make ethical decisions, act with moral courage, and advance human dignity world-wide.
PA 595 Communications & Marketing for Nonprofit/Community Organization
U1P 2012 DL
Woodbury, Kourtney L.
Communications and Marketing for Nonprofit/Community Organizations/Adjunct Faculty
By appointment only
816 809 9786
Textbooks can be purchased through the MBS bookstore
Textbooks can be purchased through the Parkville Bookstore
McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.Career Counseling - The Career Development Center (CDC) provides services for all stages of career development. The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email firstname.lastname@example.org or call 800-927-3024Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.Online Classroom Technical Support - For technical assistance with the Online classroom, email email@example.com or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the http://parkonline.org website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.FAQ's for Online Students - You might find the answer to your questions here.
Instructor Learning Outcomes
Grading Rubrics: Your weekly assignments and term paper will be graded on how accurately you use the appropriate terms and concepts from the text and lectures. Your grade on the weekly discussion will be based on your participation. You are expected to make a substantive contribution to the discussion each week.
There are a possible total of 1000 points for your grade, plus extra points you may earn by making brilliant contributions to the discussions.
Course Grading Scale
Grades will be assigned as follows:
Grade Percent Points
Weekly Participation/Discussions 20%(25 points per week, possible, weeks 1-8)
Homework 50% (100 points per week possible, weeks 2-6 only)
Final Project/Research Paper 30% (300 points possible)
Final Exam: There is no final exam.
Late Submission of Course Materials:
Submission of Late Work: I will accept late work at my discretion. I will usually accept late work if you tell me well in advance that it will be late and we agree on a late due date that must be adhered to. I may accept late work without prior approval if you can convince me that being late is not simply due to procrastination. A good way to do that is send me what you have done to date on the assignment as soon as possible.
Classroom Rules of Conduct: You are required to participate in the threaded discussion at least once a week. Your questions and comments should indicate that you have read the assignment. You will be graded on the relevancy of your comments and questions. While they may be no such thing as a "dumb question", there are certainly "really dumb questions" that are irrelevant, not on topic, or have already been answered.
This is a graduate level course. All work you turn in must be of graduate quality. It is assumed that you know what graduate quality is. If you have any doubt ask me.
All your electronic communications should be literate. Use good grammar and perfect spelling. Use spellcheck and proofread everything carefully. Remember that spellcheck doesn't catch all errors. Errors may lower your grade.
You are expected to turn in assignments on time. If for any reason you are unable to meet an established deadline, please tell me as soon as possible. You are adults, and I realize that life happens so I can be fairly tolerant of truly unavoidable and unpredictable events that may keep you from meeting a class deadline. Please understand, however, that hard drive crashes and other computer disasters are highly predictable (they always occur just before you failed to save your best work on a crucial paper). Save often, make backup files and please don’t try to use computer glitches as an excuse for a late report.
Confidentiality: Individuals and agencies have the right to expect that their situations will not be freely discussed. DO NOT discuss anything you may read in this class about an individual or agency outside of class. Since this is an online course, everything you "say" in class is in writing and can be shared with the world. Keep that in mind as you write about individuals or agencies. Do not write anything for class about an individual or agency that could be construed as private or possibly damaging to that individual or agency if it possible for the individual or agency to be uniquely identified. If you have a question about confidentiality please ask me in a private communication.
Students are responsible for clicking on the link below and thoroughly reading each Online course policy. If you have questions about any of these policies, please contact your instructor for clarification.
Academic Honesty:As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2011-2012 Graduate Catalog Page 21
Plagiarism is the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct. Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.
Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.
Park University 2011-2012 Graduate Catalog Page 21
Students must participate in an academically related activity on a weekly basis in order to be marked present in an online class. Examples of academically-related activities include but are not limited to: contributing to an online discussion, completing a quiz or exam, completing an assignment, initiating contact with a faculty member to ask a course related question, or using any of the learning management system tools. Park University 2011-2012 Graduate Catalog Page 25
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Attachments:Week I-Overview, Outcomes, and Weekly ActivitiesWeek I Marketing Set GoalsWeek II-Positioning your NonprofitWeek III: The Marketing AuditWeek IV PA595.docWeek VI.docCrisis Communications Case Stude KFC.docCrisis Communications CASE STUDY.docWeek VII.docWeek I: Collect marketing materials for an existing nonprofit.
Last Updated:5/24/2012 7:42:44 AM