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MK 351 Principles of Marketing
Hermerding, Dennis C.


Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.

Course

MK 351 Principles of Marketing

Semester

S2T 2012 DLC

Faculty

Hermerding, Dennis C.

Title

Senior Instructor

Degrees/Certificates

Doctor of Philosophy  (Adult Education), Madison University
Master of Science in Business Administration, University of Northern Colorado
Bachelor of Business Administration, Memphis State University

Office Location

ID

Office Hours

Monday thru Saturday:  9:00 am - 4:30 pm MST/MDT; Sunday throughout the day until 4:30 pm MST/MDT.

Daytime Phone

208-590-0704

E-Mail

dennis.hermerding@park.edu

Semester Dates

3/19/2012 - 5/13/2012

Class Days

TBA

Class Time

TBA

Credit Hours

3


Textbook:
Basic Marketing: A Marketing Strategy Planning Approach, 17 ed., by Perreault, McCarthy and Cannon, ISBN: 978-0-390-22845-1.

NOTE: There is an online book available at:
http://www.coursesmart.com/0077271378


Remember, it is YOUR responsibility to ensure that you have the correct textbook before the course begins. As there are now a plethora of use 17th edition textbooks available, DO NOT purchase the 16th edition!

Textbooks can be purchased through the MBS bookstore

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.
Online Classroom Technical Support - For technical assistance with the Online classroom, email helpdesk@parkonline.org or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the http://parkonline.org website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.
FAQ's for Online Students - You might find the answer to your questions here.


Course Description:
Examines factors relevant to the marketing mix (product, promotion, distribution, and price) and to marketing management. 3:0:3

Educational Philosophy:

The facilitator's educational philosophy is based on the interaction of the students based on text readings, lectures, responding to discussion questions, responding to Internet exercises, comments on fellow student's ideas, case studies, examinations, presentations, and research. The facilitator will engage the students through discussion threads and case studies to foster an environment where ideas, thoughts, and issues can be shared, discussed and explored.

The four basic goals of this course are to provide you with:
* A broad introduction to marketing concepts,
* An in-depth understanding of the role of marketing in society and the firm,
* An overview of the various factors that influence marketing decision making, and
* The development of a strong insight about decisions related to product, price, promotion, and place to meet the needs of a target market.

 

 

 

Learning Outcomes:
  Core Learning Outcomes

  1. Explain the importance of the marketing mix.
  2. Describe and analyze the marketing management functions.
  3. Explain the elements of a marketing plan.
  4. Describe the stages of the product life cycle.
  5. Explain and analyze the advantages and disadvantages of entering international markets.
  6. Explain the impact of e-commerce on the marketing functions.


Core Assessment:

A comprehensive final exam is the chosen assessment device for the Principles of Marketing course.  The exam will be held during the last week of the course during an eight week course or during finals week if the course is a 16 week course.     This test will count for at least 20% of your grade.

Link to Class Rubric

Class Assessment:

The class assessment for this course will be comprised of Case Analyses, Internet Exercises, responses to Discussion Questions, Two Written Reports, Classroom Participation a Midterm Examination, and a Comprehensive Final Examination which will address the Core Learning Outcomes of this course. The three most important grading criteria for your work will be breadth, depth, and application/synthesis of course concepts. For purposes of this course, the following definitions will apply to each of these terms: Breadth (B): Refers to the "number" of chapter and lecture concepts that you apply to the homework questions, conference postings, and report. Depth (D): Refers to the degree you provide "detailed" analysis to the homework questions, conference postings, and report. Application/Synthesis (A): Refers to the chapter and lecture concepts and higher order thinking you "apply" to your homework questions, conference postings, and report. You can accomplish this by referencing page numbers, concepts such as market segmentation, etc. and utilizing higher order thinking. Each time you submit work, I will respond (In the comment section) to the work you submit with either a B, D, A, or combination thereof.

Grading:

Each week (normally by the following Tuesday), I will provide you with grades for the previous weeks assignments. Course grades will be based on a weighted composite of performance evaluations in the areas contained in the following table: Note:  All work will be graded with respect to depth, breadth, and 'application' of responses and the grading rubrics I have provided.

Assignment

Points

Grade %

Due Date

Homework (2 questions, one from each chapter and assigned Internet Exercises) See Course Schedule

  160

  16%

Each Week

Report #1 (See Course Requirements)

    50

    5%

Week 3

Report #2 (See Course Requirements)

    50

    5%

Week 7

(Six mini cases)

  240

  24%

Weeks 1, 2, 3, 4, 5 & 6

Midterm Exam

  150

  15%

Week 4

Comprehensive Final Exam

  300

  30%

Week 8

Participation

    50

    5%

Continually all 8 weeks

Totals

1000

100%

 

Grading Scale

A =  900 -- 1000 points     

B =  800 -- 899 points

C =  700 -- 799 points  

D =  600 -- 699 points

F =  < 600 points

_______________
90%  -  100% = A

80%  -    89% = B

70%  -    79% = C

60%  -     69% = D

< 60%             = F

 

 

The three most important grading criteria for your work will be breadth, depth, and application/synthesis of course concepts. For purposes of this course, the following definitions will apply to each of these terms:

  • Breadth (B): Refers to the "number" of chapter and lecture concepts that you apply to the homework questions, conference postings, and reports.
  • Depth (D): Refers to the degree you provide "detailed" analyses to the homework questions, conference postings, and reports.
  • Application/Synthesis (A): Refers to the chapter and lecture concepts and higher order thinking you "apply" to your homework questions, conference postings, and reports. You can accomplish this by referencing page numbers, concepts such as market segmentation, etc. and utilizing higher order thinking.

IMPORTANT!! Your grade for each case posting will be determined not only by the "B-D-A" of your postings, but also by your positive responses to the postings of your team members. Please respond to at least one posting of another student for each case analysis. Failure to do so will also result in a loss of points for your participation grade.

Please go to the Doc Sharing area of the course for specific information on grading for:

Homework Grading - Case Study Grading - Reports Grading - Participation Grading

The grade for students who pass the proctored final will be based on the overall average of homework, class participation and tests taken during the course.  The final exam must address only material which the student has been taught in class.

The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.

Late Submission of Course Materials:
Late work is NOT accepted. There may be some situations where a deviation could be allowed; however, this is the exception and not the rule. In these rare occasions, late work will only be accepted on a case by case basis with instructor approval; however, the student MUST initiate the dialogue about the why of the late work and provide adequate written documentation when requested by the instructor. The following applies to ALL late work, when prior arrangements have been made with and approved by the instructor: All late work will be downgraded at the discretion of the instructor, up to 20 points for every day or part of a day it is late. Late work WILL NOT be accepted if it is more than 7 days late, period. No late work for weeks 1 through 4 will be accepted after the end of week 4. No late work will be accepted after the end of week 8. Unless all required work is submitted, the student could receive a failing grade for the course. Unless all required work is submitted, the student could receive a failing grade for the course. Failure to take the Final Exam will result in failure of the course. 

Classroom Rules of Conduct:
This course is offered on-line, over the Internet, using the eCollege On-line computer service. Students are expected to devote a minimum of two hours per class week participating in this course. This can be accomplished by being logged on to the computer conferencing system and reviewing/commenting on the inputs from fellow students; posting their own assignments, along with visiting different web sites listed in the "References" part of the course. This time also should include the "off-line" preparation of student's responses to be posted in the conference or emailed to the instructor. See "Ground Rules for On-line Participation" for additional information.  
A class week is defined as the period of time between Monday morning and Sunday night at midnight. The first week begins the first day of the semester and ends at midnight CDT/CST (as applicable) the following Sunday. Subsequent weeks will begin and end the same way. Assignments scheduled for completion during a class week should be completed and successfully submitted so that they are in my hands on the due date.  
Because this is an online course designed to obtain feedback on assignments to you directly via the use of the eCollege system, you must make prior arrangements with me before submitting an assignment to me via email or, fax EXCEPT if the Park University eCollege system is not working correctly for any reason. In that case, you are expected to use whatever method possible to meet your assignment deadlines. If you ever have problems transmitting your assignments to me, telephone me or fax me immediately, and we will get the problem solved. Just because your computer breaks is NO EXCUSE for you to be late in submitting your work to me. Libraries have computers with Internet access, and there are tons of places that have fax capability.
Ground Rules for On-line Participation
Students should use email for: private messages to the instructor and other students; submitting assignments when so directed; as a back-up for submitting assignments when unable to enter the Course. The Class Course is for public messages, and for submitting assignments when so directed.
Students are expected to complete a minimum of two hours per week of conferencing or other appropriate on-line activities, including sending/receiving e-mail and navigating and conducting research over the World Wide Web.
All students will participate in conference discussions. Conventions of "on-line etiquette," which include courtesy to all users, will be observed.
The instructor reserves the right to delete/modify any student post to the discussion threads that violates the Park University Student Code of Conduct.
Students will normally submit case studies as files uploaded to the computer and routed to the instructor as an attachment in the appropriate drop box!
NOTE: It is highly recommended that students keep electronic copies of all materials submitted in the Course, the drop box, via email, fax, or snail mail, until after the end of the term. When posting responses in the Course or the drop box, please confirm that the thread responses have actually been posted after you submit them!!!! Remember, it is your responsibility to ensure that all assignments are correctly submitted by the end of the appropriate week.
On ALL of your emails, postings in the Course and in the drop box, please place your full name and course number at the top of each message, and ensure that your name is listed at the top of the first page in all attachments. (I can't give you credit for your work if I don't know who sent it!) Nota Bene (N.B., which means NOTE WELL): Failure to fill this request will result in your work being returned to you, un-graded and subject to late penalties, as I simply don't have time to play detective in trying to figure out who you are.

Course Topic/Dates/Assignments:

NOTE:  Assignments for the course (homework, and reports) are due at the end of each week, which is Sunday night, NLT Midnight, CST/CDT!! Case Analysis assignments are due by Friday night, NLT Midnight, CST/CDT.

 Week 1:  Marketing's Value to Consumers, Firms and Society, and Marketing Strategy Planning

Readings:

    * Text: Read Chapters 1 and 2
    * Lecture Notes/PPT Overviews for week 1

Online Discussion Case Analysis Assignment:  Read McDonald's "Seniors" Restaurant, page 648, and post to the Week 1 Discussion Area, your response to the questions at the end of the case as well as to any additional questions I may have posted in the case thread under week 1 or that might be added. You may provide any other comments you wish, and I STRONGLY suggest that you post at least one substantive comment to another students posting, as much of your participation grade is based on these comments as well as responses to any additional questions I may pose during the week, and failure to post at least one peer response will result in a downgrading of your overall course participation grade. Remember to check in the classroom under "Week 1", then "Discussion", as I may post additional questions there for you to answer about the case. NOTE: This assignment is due by Friday night, NLT Midnight, CST/CDT.

Note for Optional Work: Under the Week 1 Discussion Area, there is a "Select a Topic Window" are with a pull down arrow, which allows you to select the Observations and Applications area. For Extra Points on your Final Exam, go there and follow the instructions. I HIGHLY encourage you to take advantage of this opportunity to earn these bonus points!!!

Homework: Answer the assigned questions at the end of each chapter assigned for week 1, and the Internet exercises, and submit them by the end of the Week (Sunday night) to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 1: Homework.

Please email to me, your personal contact information I requested in the Welcome email I sent to you.

Also, post your introduction in the Introduction content area.

Week 2:  Focusing Marketing Strategy with Segmentation and Positioning, and Evaluating Opportunities in the Changing Marketing Environment

Readings:

    * Text: Read Chapters 3 and 4
    * Lecture Notes/PPT Overviews for week 2

Online Discussion Case Analysis Assignment: Read Harvest Foods, p. 648 and post to the Week 2 Discussion Area, your response to the questions at the end of the case, as well as additional questions I have asked in the Discussion thread under week 2. You may provide any other comments you wish, and I STRONGLY suggest that you post at least one substantive comment to another students posting, as much of your participation grade is based on these comments as well as responses to any additional questions I may pose during the week, and failure to post at least one peer response will result in a downgrading of your overall course participation grade. NOTE: This assignment is due by Friday night, NLT Midnight, CST/CDT.

Note for Optional Work: The information under the week 1 Note for Optional Work applies for Week 2 also.

Homework:Answer the assigned questions at the end of each chapter assigned for week 2, and the Internet exercises, and submit them by the end of the Week (Sunday night) to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 2: Homework.

Proctor Form: The proctor form should be available this week for you to complete and email to your proctor. NOTE: It is still your responsibility to ensure that your proctor completes the proctor form and submits it correctly so that all parties receive a copy Not Later Than (NLT) Friday of week SIX.  Please go to the following site to determine the suitability of a proctor according to Park Policy: http://www.park.edu/ONLINE/PROCTOREDFORM.ASP. To find your proctor form, go to: http://proctor.park.edu

Please note that Final Exam period for MK-351/DLC
Beginning Saturday, May 5, 2012
Ending Friday, May 13, 2012

Students must take the Final Exam during this examination period.
Students will not be allowed to take the exam early.
Students will not be allowed to take the exam late.

NOTE: If you have scheduled a vacation during the final exam period or your work requires you to travel during the final exam period, you will need to locate an approved Final Exam proctor in the location in which you will be traveling and also complete the Final Exam at that location. If you cannot do this, you will need to take the course during a quarter in which you can meet the Final Exam deadline. (Students who do not take the Final Exam during the designated exam period will fail the course.)

Here is the link to the guidelines for acceptable proctor selection:
http://www.park.edu/online/proctoredform.asp

Week 3: Demographic and Behavioral Dimensions of Global Consumer Markets

Readings:

    * Text: Read Chapters 5 and 6
    * Lecture Notes/PPT Overviews for week 3

Online Discussion Case Analysis Assignment:  Read Taffe's Ice Land, page 684, and post to the Week 3 Discussion Area, your response to the questions at the end of the case as well as any other questions I may have asked in the case thread under week 3. You may provide any other comments you wish, and I STRONGLY suggest that you post at least one substantive comment to another students posting, as much of your participation grade is based on these comments as well as responses to any additional questions I may pose during the week. NOTE: This assignment is due by Friday night, NLT Midnight, CST/CDT.

Note for Optional Work: The information under the week 1 Note for Optional Work applies for Week 3 also.

Report #1: Report #1 is due the end of this week. It should summarize your research of a company based on its web page, and your idea for a web page of your own.

Your report should have two main headings:

            The First One titled: A Report on the Product/Services/Promotional Strategies Offered by XYZ Company (select any company of your choice to report about and use that company's name instead of XYZ Company).
For the heading titled, A Report on the Product/Services/Promotional Strategies Offered by XYZ Company, briefly describe the products/services you found at your favorite company's web site, and indicate what you believe their promotional strategy is (Who they are targeting, what their central message is, what needs are being appealed to, etc.) This section should be
at least 600 words in length.

            The Second One titled: My Own Web Page.
For the heading titled, My Own Web Page, think about a business you would like to start, and how you would advertise it on your own web page (you can use ideas you obtained from reviewing different web sites). As you do so, please provide the following information under this heading:

1) Define your product market using the four-part description on page 93 of the text.
2) Define your target market in terms of the segmenting dimensions in exhibit 4-8 on page 102. NOTE: Do not do much research on this issue right now. Report # 2 will provide you with ample opportunity to discuss in depth, your research with respect to various segmenting dimensions.
3) Finally, briefly describe how you would promote your product/service to your target market via the Internet. This section should be at least 600 words in length. Note: You are to place your report in the Week 3 Report 1 Dropbox by the end of week three. For SPECIFIC information, see The Report document in the Doc Sharing area of the course.

Homework:Answer the assigned questions at the end of each chapter assigned for week 3, and the Internet exercises, and submit them by the end of the Week (Sunday night) to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 3: Homework.

Week 4: Business and Organizational Customers and Their Buying Behavior And Improving Decisions With Marketing Information 

Readings:

    * Text: Read Chapters 7 and 8
    * Lecture Notes/PPT Overviews for week 4

Online Discussion Case Analysis Assignment: None for this week.

Note for Optional Work: The information under the week 1 Note for Optional Work applies for Week 4 also.

Homework:Answer the assigned questions at the end of each chapter assigned for week 4, and the Internet exercises, and submit them by the end of the Week (Sunday night) to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 4: Homework.

Midterm Exam: Check the Exam Folder under Week 4 for the exam information. Your password protected Midterm Exam is located in the Doc Sharing area of the course. After completing it, please submit it to the Dropbox -- Week 4: Exam 1.

NOTE: Late/missing assignments from the first four (4) weeks WILL NOT be accepted after the end of week 4!!!!!

Week 5: Elements of Product Planning and Product Management

Readings:

    * Text: Read Chapters 9 and 10
    * Lecture Notes/PPT Overviews for week 5

Online Discussion Case Analysis Assignment: Read MANU Soccer Academy, p. 649, and post to the Week 5 Discussion Area, your response to the questions at the end of the case as well as any other questions I may have asked in the case thread under week 5. You may provide any other comments you wish, and I STRONGLY suggest that you post at least one substantive comment to another students posting, as much of your participation grade is based on these comments as well as responses to any additional questions I may pose during the week. NOTE: This assignment is due by Friday night, NLT Midnight, CST/CDT.

Note for Optional Work: The information under the week 1 Note for Optional Work applies for Week 5 also.

Homework:Answer the assigned questions at the end of each chapter assigned for week 5 and the Internet exercises, and submit them by the end of the Week (Sunday night) to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 5: Homework.

Proctor Form: The proctor form has been available for several weeks for you to complete and email to your proctor, and the completed form is due to me from your proctor by Friday of Week 6. NOTE: It is still your responsibility to ensure that your proctor completes the proctor form and submits it correctly so that all parties receive a copy of it by the due date. Your failure to do so will result in a downgraded participation grade. To find your proctor form, go to: http://proctor.park.edu 

Please note that Final Exam period for MK-351/DLC
Beginning Saturday, May 5, 2012
Ending Friday, May 13, 2012

Students must take the Final Exam during this examination period.
Students will not be allowed to take the exam early.
Students will not be allowed to take the exam late.

NOTE: If you have scheduled a vacation during the final exam period or your work requires you to travel during the final exam period, you will need to locate an approved Final Exam proctor in the location in which you will be traveling and also complete the Final Exam at that location. If you cannot do this, you will need to take the course during a quarter in which you can meet the Final Exam deadline. (Students who do not take the Final Exam during the designated exam period will fail the course.)

Here is the link to the guidelines for acceptable proctor selection:
http://www.park.edu/online/proctoredform.asp

Week 6: Place and Development of Channel Systems, and Retailers, Wholesalers, and Their Strategy Planning

Readings:

    * Text: Read Chapters 11 and 13
    * Lecture Notes/PPT Overviews for week 6

Online Discussion Case Analysis Assignment: Online Discussion Case Analysis Assignment: Read Express Multimedia, page 660, and post to the Discussion Area, your response to the questions at the end of the case as well as any other questions I may have asked in the case thread under week 6. You may provide any other comments you wish, and I STRONGLY suggest that you post at least one substantive comment to another students posting, as much of your participation grade is based on these comments as well as responses to any additional questions I may pose during the week. NOTE: When answering the first case question in the text, PLEASE do so in detail. Spell out what Express Multimedia is doing in their daily business activities, then explain in detail what Seth did for his special promotion and why he was or wasn't successful! NOTE: When answering the second case question, please tell me what Seth should do to increase sales and profits for Express Multimedia, and NOT about what he should do with the digital cameras. NOTE: This assignment is due by Friday night, NLT Midnight, CST/CDT.

Note for Optional Work: The information under the week 1 Note for Optional Work applies for Week 6 also.

Homework:Answer the assigned questions at the end of each chapter assigned for week 6 and the Internet exercises, and submit them by the end of the Week (Sunday night) to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 6: Homework.

Week 7: Promotion and Personal Selling

Readings:

    * Text: Read Chapters 14 and 15
    * Lecture Notes/PPT Overviews for week 7

Online Discussion Case Analysis Assignment: None.  

Note for Optional Work: The information under the week 1 Note for Optional Work applies for Week 7 also.

Homework:Answer the assigned questions at the end of each chapter assigned for week 7 and the Internet exercises, and submit them by the end of the Week (Sunday night) to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 7: Homework.

Report #2: Report #2 is due the end of this week. It will consist of visits to various web sites to obtain marketing research date such as demographic information (age, sex, income, etc.) about your proposed target market. There are several very good web sites for this purpose listed in the Your Report , Report 2 area of the Course. You should describe a hypothetical company, product and market you wish to target, (it is perfectly okay to use the hypothetical company you used in the first report) then access the Internet to determine the demographic information that is available to you about your target market. The report should be at least 1200 words (about 3 pages). You are to place your report in the Week 7 Report 2 Dropbox by the end of the week.

Week 8: Advertising, Sales Promotion, and Price Setting

Readings:

    * Text: Read Chapters 16 and 17
    * Lecture Notes/PPT Overviews for week 8

Online Discussion Case Analysis Assignment:Read West Side Furniture, p. 671, and post to the Discussion Area, your response to the questions at the end of the case as well as any other questions I may have asked in the case thread under week 6. You may provide any other comments you wish, and I STRONGLY suggest that you post at least one substantive comment to another students posting, as much of your participation grade is based on these comments as well as responses to any additional questions I may pose during the week. NOTE: This assignment is due by Friday night, NLT Midnight, CST/CDT.

Note for Optional Work: The information under the week 1 Note for Optional Work applies for Week 8 also.

Student Survey: It is very important that we hear from you concerning your suggestions for improving our course. Please complete the student survey this week. It can be found by clicking on Student Survey on the Park University homepage. However, please wait until I have given you the go-ahead on completing the form, as doing it too early may result in your input not being accepted.

Homework: Answer the assigned questions at the end of each chapter assigned for week 8 and the Internet exercises, and submit them by the end of the Week (Sunday night) to the Dropbox by clicking on the Dropbox tab at the top of the course frame and choosing Week 8: Homework.

Final Exam: The second and final exam must be taken in person NLT Friday of Week 8 (plan ahead) at one of the Park University sites around the country or at an alternative location approved by the university and the instructor, where Park University sites are not available. PLEASE NOTE: The final exam will count for 30% of the grade, and will be closed book/closed notes. "The comprehensive final exam will be a case study that is designed to gauge your knowledge of the core outcomes of the class. This course is part of the University-wide assessment evaluation, and all sections will receive the same case for analysis.

NOTE: Late/missing assignments from the course WILL NOT be accepted after the end of week 8!!!!!

 

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty (www.park.edu/current or http://www.park.edu/faculty/).from Park University 2011-2012 Undergraduate Catalog Page 93
Academic honesty is the prerequisite for academic study. Academic dishonesty is inimical to the spirit of a learning community. Hence, Park University AND this instructor will not tolerate cheating or plagiarism on tests, examinations, papers, and other course assignments. Students who engage in such dishonesty will be given a failing grade for that assignment, may be given a failing grade for the course, or expelled from Park University.

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 93
Plagiarism, the appropriation or imitation of the language or ideas of another person and presenting them as one's original work, sometimes occurs through carelessness or ignorance. This does not make it less serious. However, students who are uncertain about proper documentation of sources should consult their course faculty member. If you quote or paraphrase someone else's work you must give the source credit through a footnote. This applies to your case analyses, your responses to the discussion questions, and to your peer responses to those discussion questions. Ignorance is no excuse. Do not simply download the contents of a web page or an article from the web into your assignments. Do not misrepresent someone else's work as your own. Such actions constitute academic dishonesty. When you quote a source, be sure to provide the proper citation following the APA Manual recommendations. Failure to heed this warning will result in a grade of 0 for that assignment, possibly a grade of F for the course, and notification of the appropriate academic dean for further disciplinary actions. Again, if you are uncertain about proper documentation of sources, please e-mail your instructor.

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.
ONLINE NOTE: Students must participate in an academically related activity on a weekly basis in order to be marked present in an online class. Examples of academically-related activities include but are not limited to: contributing to an online discussion, completing a quiz or exam, completing an assignment, initiating contact with a faculty member to ask a courserelated question, or using any of the learning management system tools.

Park University 2011-2012 Undergraduate Catalog Page 96

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .



Rubric

CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Evaluation                                                                                                                                                                                                                                                 
Outcomes
2,5, 6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
The student's comprehensive final exam demonstrates the student's ability to analyze six or more alternative solutions.  The student will choose what they consider best alternative for solving the case and show how to implement their one best alternative. The student's comprehensive final exam demonstrates the student's ability to analyze four or five alternative solutions that will solve the case.  The student will pick their best alternative for solving the case. The comprehensive final exam demonstrates the student's ability to analyze two or three alternative solutions.  The student will pick an alternative for solving the case. The comprehensive final exam does not show the student's ability to analyze alternative solutions. 
Synthesis                                                                                                                                                                                                                                                  
Outcomes
1,2,3                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
The student's comprehensive final exam demonstrates the student's ability to synthesize information from the case and from at least six other professional sources. The student's comprehensive final exam demonstrates his/her ability to synthesize information from the case and from four or five professional sources. The comprehensive final exam demonstrates the student's ability to synthesize information from the case and from three professional sources. The comprehensive final exam fails to demonstrate the student's ability to synthesize information from the case. 
Analysis                                                                                                                                                                                                                                                   
Outcomes
1,2,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
The student's comprehensive final exam demonstrates the student's ability to identify and analyze six or more alternative solutions that could potentially solve the case. The comprehensive final exam demonstrates the student's ability to identify and analyze four or five alternative solutions that could solve the case. The comprehensive final exam demonstrates the student's ability to identify and analyze two or three alternative solutions.  The student will pick an alternative for solving the case. The student's comprehensive final exam does not analyze alternative solutions and just retells the details of the case. 
Application                                                                                                                                                                                                                                                
Outcomes
1,2,3,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
The comprehensive final exam demonstrates the student's ability to apply marketing principles. The comprehensive final exam demonstrates the student's ability to apply marketing principles in a basic way. The comprehensive final exam shows the student's ability to apply a few marketing principles. The comprehensive final exam not show the student's ability to apply the marketing terms. 
Content of Communication                                                                                                                                                                                                                                   
Outcomes
1,2,3,4                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
Correctly demonstrates a comprehensive understanding of marketing terminology. The student demonstrates a basic understanding of marketing terminology.  One or two errors in terminology are acceptable. The student often demonstrates a basic understanding of marketing terminology.  Three or four errors are noted. The student does not show a basic understanding of the terminology of marketing.  Five or more errors are noted. 
Disciplinary Competency                                                                                                                                                                                                                                    
Outcomes
3,4,5,6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
The comprehensive final exam shows excellent knowledge of marketing and includes four or more examples of correct marketing terminology. The comprehensive final exam shows good knowledge of marketing and includes three examples of correct marketing terminology. The comprehensive final exam shows basic knowledge of marketing and includes two examples of correct marketing terminology. The comprehensive final exam does not show basic knowledge of marketing and includes one or fewer examples of correct marketing terminology. 
Disciplinary Competency                                                                                                                                                                                                                                    
Outcomes
1,2                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
The comprehensive final exam shows excellent knowledge of the marketing management functions and the marketing mix. The comprehensive final exam shows good knowledge of the marketing functions and the marketing mix. The comprehensive final exam shows basic knowledge of the marketing functions and the marketing mix. The comprehensive final exam does not show basic knowledge of the marketing functions and the marketing mix. 

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Last Updated:2/22/2012 1:33:59 PM