ED542 Program & Instructional Design

for S2P 2012

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Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

School For Education Mission Statement
The School for Education at Park University, an institution committed to diversity and best practice, prepares educators to be effective school professionals, reflective change agents, and advocates for equity and excellence for all learners.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.

School For Education Vision Statement
The School for Education at Park University is to be known as a leader in the preparation of educators who will address the needs, challenges, and possibilities of the 21st century.

Park University School for Education  Conceptual Framework


ED 542 Program & Instructional Design


S2P 2012 DL


Shipper, Paula C.


Director of Distance Academic Services- Park Distance Learning


BS- Special Education, Univ. of Alabama
MA- Agency Counseling, Univ. of Alabama
Ed.D- Doctorate in Higher Education Administration University of North Texas

Office Location

Park Distance Learning, Room 119

Office Hours

On-line Class. Please email me anytime or call me Monday- Friday

Daytime Phone




Semester Dates

Spring II, 2012

Class Days


Class Time


Credit Hours



Title: The ABCs of Evaluation: Timeless Techniques for Program and Project Managers, 2nd Ed.
Author: J. Boulmetis and Phyllis Dutwin
Publisher: Jossey-Bass
ISBN: 0-7879-7902-3

Title: Planning Programs for Adult Learners: A Practical Guide for Educators, Trainers, and Staff Developers, 2nd ed.
Author: Rosemary S. Caffarella
Publisher: Jossey-Bass
ISBN:  0-7879-5225-7

Title: Mastering the Instructional Design Process: A Systematic Approach, 4rd Ed.
Author: W. J. Rothwell and H. C. Kazanas
Publisher: Pfeiffer

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.
Online Classroom Technical Support - For technical assistance with the Online classroom, email helpdesk@parkonline.org or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the http://parkonline.org website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.
FAQ's for Online Students - You might find the answer to your questions here.

Course Description:
ED542 Program and Instructional Design: This course will provide the learner with various program and course development models, and apply those concepts to develop programs and course, from needs assessment to evaluation, for adult learners in education and training environments. A final project is required at the completion of the course.

Educational Philosophy:

 The instructor’s educational philosophy is one of interactive learning based on lectures, readings, quizzes, dialogues, examinations, Internet, videos, websites and writings. The instructor will engage each learner in what is referred to as disputatious learning to encourage the lively exploration of ideas, issues and contradictions. Often referred to as Critical Thinking, this type of learning and thinking is a hallmark of Graduate Education. It is my role as the Instructor/Professor to guide the class in challenging and engaging learning.

Learning Outcomes:
  Core Learning Outcomes

  1. Identify the various instructional design models;
  2. Apply the Instructional Design Process or other model to develop a program or course;
  3. Develop and conduct a needs assessment;
  4. Design an evaluation plan for a program or course;
  5. Develop a program or course based on course models.

Core Assessment:

Class Assessment:

Class Assessment:
The course consists of one project: Design of an Educational Program,  which will be submitted in 8 weekly assignments.

The course is built on 200 points.

The course project is worth 120 points – 60% of course grade
Submitted in 8 Weekly Assignments:

  • Learner Analysis                15 points
  • Needs Assessment             15 points
  • Program Topic                     10 points
  • Learning Objectives              10 points
  • Assessment of Learning        15 points
  • Instructional Plan                  15 points
  • Transfer or Learning Plan     10 points
  • Final -Program Evaluation     30 points

Discussion Participation: 10 points each week, totals 80 points – 40% of course grade


The course is built on 200 points.

The Course Project is worth 120 points – 60% of course grade
Submitted in 8 Weekly Assignments:

Discussion Participation is worth 80 points – 40% of course grade
10 points each week

Late Submission of Course Materials:
In fairness to those who complete their work on time, late assignments will not be accepted. If you have an illness or emergency, please contact the instructor.

Classroom Rules of Conduct:
Learning requires an atmosphere of respect. Everyone in the course is expected to treat else( faculty and classmates) with respect and appreciation for varied points of view.

Course Topic/Dates/Assignments:

 Week 1
Learner Analysis                       

Week 2
Needs Assessment                    

Week 3
Program Topic                             

Week 4
Learning Objectives                 

Week 5
Assessment of Learning  

Week 6
Instructional Plan                      

Week 7
 Transfer or Learning Plan    
Week 8
Final -Program Evaluation 

Academic Honesty:
As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2011-2012 Graduate Catalog Page 21


Plagiarism is the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct.  Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2011-2012 Graduate Catalog Page 21

Attendance Policy:

Students must participate in an academically related activity on a weekly basis in order to be marked present in an online class. Examples of academically-related activities include but are not limited to: contributing to an online discussion, completing a quiz or exam, completing an assignment, initiating contact with a faculty member to ask a courserelated question, or using any of the learning management system tools.Park University 2011-2012 Graduate Catalog Page 25

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .

Additional Information:

Tips for Your Success  

  • A class week is defined as the period of time between Monday and Sunday at 11:59 p.m. MT. Monday of Week 1 begins the term.  



  • The Announcements (found on the Course Home main page) will be your best source for procedures, new information, and policies. Check for new information each time you enter the course.



  • Please use email for private messages. I will respond within 24-48 hours, usually much sooner (unless I have notified the class that I will be unavailable temporarily).



  • If you have a question (on an assignment, for example), please post it in the Office discussion thread rather than sending email to the instructor. This will allow everyone to benefit from questions and the answers. I check the Office at least once daily. Note that all postings can be viewed by the entire class.



  • Sometimes it is easier to discuss an issue over the telephone instead of by email. I am happy to do so, and this works best when we set a date/hour in advance via email. If you are overseas we will make arrangements.



  • In this course, all reference citations must comply with the format shown in APA 6th edition. Errors in citation will receive point reductions in grading. Failure to cite a source when required will be viewed as plagiarism (see Academic Honesty) and handled accordingly.



  • All assignments must be submitted in order to receive a passing grade for the course.



  • Please submit all assignments and attachments via the designated Dropbox unless instructed otherwise.



  • Use professionalism, fairness, respect and tact in all course work. Slang is not appropriate. Spelling, punctuation, and grammar should be error-free. Plan to edit your discussion posts before posting them.



  • Save every piece of completed work to a reliable storage device so that a technical problem will not negate your efforts. One option is to email it to yourself using the eCollege email, which is archived.



  • If you experience computer difficulties, contact the eCollege helpdesk via phone (toll free ) at 1-866-301-PARK (7275) or by email at helpdesk@parkonline.org



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Last Updated:3/7/2012 9:21:13 AM