MBA611 Green Marketing

for U1P 2012

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Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.


MBA 611 Green Marketing


U1P 2012 DL


Roehrich, Henry C.


Assistant Professor of Marketing and Management


Ph.D. University of North Dakota
MSA Central Michigan University
B.S. Wayne State College

Office Location

Grand Forks, North Dakota

Office Hours

Monday - Friday  9:00 AM - 11:00 AM CST

Daytime Phone

(701) 757-0704

Other Phone

(701) 330-6753


Semester Dates

Monday, June 4 - Sunday, July 29, 2012

Class Days


Class Time


Credit Hours



Required Textbooks

There are no required textbooks for this course.

Recommended Textbooks

Title/Edition: Sustainable Marketing
Authors: Diane Martin and John Schouten
Publisher: 2012 Prentice Hall - Pearson
ISBN-10: 0-13-611707-4
ISBN-13: 978-0-13-611707-0

Textbooks may be purchased at

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information
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Online Classroom Technical Support - For technical assistance with the Online classroom, email or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.
FAQ's for Online Students - You might find the answer to your questions here.

Course Description:
MBA 611 Green Marketing: Environmental marketing course dealing with issues related to the environment. Topics covered are centered around the theoretical basis, managerial perspective, public policy viewpoint, or for empirical evidence. This course also covers a wide array of topics from segmentation to product, advertising, and distribution strategies and from a micro to a macro perspective. It represents an excellent tool for understanding and researching environmental marketing. 3 cr. (3 Credit Hours) Prerequisite: MK 351 or equivalent approved by Program Director. (Formerly MK 615)

Educational Philosophy:
The exchange of ideas, the development of communication skills, and the appreciation for the learning process reflect this facilitator's classroom methods. 

Learning Outcomes:
  Core Learning Outcomes

  1. List and define the ecological imperatives.
  2. Discuss the role of green marketing in sustainable development.
  3. Explain the roles of the corporate and government in green marketing.
  4. List the marketplace responses to green products and services.
  5. Explain the reasons behind the rising numbers of environmentally responsible products and services.

Core Assessment:

Class Assessment:

The course will consist of weekly discussions, assignments, two reports and a green marketing plan.


Course Grading

The three most important grading criteria for your work will be breadth, depth, and application/synthesis of course concepts. For purposes of this course, the following definitions will apply to each of these terms:

  • Breadth (B): Refers to the "number" course concepts that applied to the homework, discussions, and reports.
  • Depth (D): Refers to the degree provided "detailed" analyses to the homework, discussions, and reports.
  • Application/Synthesis (A): Refers to the concepts and higher order thinking "applied" to homework, discussions, and reports.  Demonstrate that the work applies the concepts, ideas, theories learned from research or course material.


No Deduction

5% Deduction

10% Deduction

20% Deduction

50% Deduction

Breadth (Content)

There is a clear, well-focused topic. Main idea stands out and is supported by detailed information.

Main idea is clear but the supporting information is general.

Main idea is somewhat clear but there is a need for more supporting information.

The main idea is not clear. There is a seemingly random collection of information.

There is no main idea. There is minimal or no information. Typically seen in a one-two sentence answer.


No Deduction

5% Deduction

10% Deduction

20% Deduction

50% Deduction

Depth (Support for topic)

Relevant, telling, quality details give important information that goes beyond the obvious or predictable.

Supporting details and information are relevant, but one key issue or portion of the answer is unsupported.

Supporting details and information are relevant, but several key issues or portions of the answer are unsupported.

Supporting details and information are unclear or unsupported.

Supporting details and information are very unclear or not related at all to the topic. There are no supporting details or information.


No Deduction

5% Deduction

10% Deduction

20% Deduction

50% Deduction

Application (References)

All sources used for quotes and facts are credible and cited correctly

All sources used for quotes and facts are credible and most are cited correctly.

Most sources used for quotes and facts are credible and cited correctly.

Many sources used for quotes and facts are less than credible (suspect) and/or are not cited correctly. Do not use Wikipedia!

No sources are used

Point Distribution and Grading Scale

Activity Points Percent
Discussions (8 at 25 points each) 200 18%
Assignments (7 at 25 ponts each) 175 20%
Report 1 200 20%
Report 2 200 20%
Core Assessment 225 22%
Total 1000 100%


Grading Scale

A = 100-90% = 1000 - 900 points
B = 89-80% = 899 - 800 points
C = 79-70% = 799 - 700 points
D = 69-60% = 699 - 600 points
F = less than 60% = less than 600 points

Late Submission of Course Materials:

Late work is not accepted. There may be some situations where a deviation could be allowed; however, this is the exception and not the rule. In these rare occasions, late work will only be accepted on a case by case basis with instructor approval. The following applies to all late work, unless prior arrangements have been made with and approved by the instructor: All late work will be downgraded at the discretion of the instructor, up to 20 points for every day or part of a day it is late. Late work WILL NOT be accepted if it is more than 7 days late, period.  No late work will be accepted after the end of week 8. Unless all required work is submitted, the student could receive a failing grade for the course.

Classroom Rules of Conduct:

Online Etiquette

All your Online communications need to be composed with fairness, honesty and tact. Spelling and grammar are very important in an Online course. What you put into an Online course reflects on your level of professionalism. Netiquette is a set of guidelines for how individuals communicate over the Internet. The important concept here is that students respect one another.

Course Topic/Dates/Assignments:

Weekly Discussions

Description: The assignment will consist of your responses to specific questions each week that are to be submitted to the discussion area. Post your answer to Discussion Question 1 by midnight on Wednesday and to Discussion Question 2 by midnight on Friday. Reply to a peer response for each Discussion Question by Sunday midnight.


Description: Assignments requiring research that are to be submitted to the Dropbox before midnight on Sunday of the assigned week.


Description: Students are assigned a topic in week 4 and 7 and will need to complete and submit a report to the Dropbox by midnight on Sunday of that week.

Core Assessment - Green Marketing Plan

Description: The Core Assessment for MBA 611 is the development of green marketing plan for a product or service of the student’s choice.

Academic Honesty:
As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2011-2012 Graduate Catalog Page 21


Plagiarism is the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct.  Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2011-2012 Graduate Catalog Page 21

Attendance Policy:

Students must participate in an academically related activity on a weekly basis in order to be marked present in an online class. Examples of academically-related activities include but are not limited to: contributing to an online discussion, completing a quiz or exam, completing an assignment, initiating contact with a faculty member to ask a course related question, or using any of the learning management system tools. Park University 2011-2012 Graduate Catalog Page 25

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:4/23/2012 5:45:07 PM