MG354 Small Business Management

for SP 2012

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Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.


MG 354 Small Business Management


SP 2012 HO


Martin, Michael R.


Assistant Professor of Business


BS University of Missouri
MBA Rockhurst University

Office Location

Norrington 202

Office Hours

8:00-9:00 & 10:00-11:00 MWF &12:30-1:30 MW and by appointment

Daytime Phone



Semester Dates

1/17/12 - 5/11/12

Class Days


Class Time

11:00-11:50 AM



Credit Hours



Longenecker, Moore, Petty, Palich: SmallBusiness Management, an Entrepreneurial Emphasis.  14th Edition

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information

Course Description:
A detailed study of the relationship and functions of accounting,management, financial management, and marketing in the successful initiation and operation of a small business. 3:0:3 

Educational Philosophy:

The purpose of any course is to develop, not just knowledge, but also analytical and critical thinking. Toward these purposes, students will be expected to interact and question what they are presented. They also will be expected to actively participate in all phases of the learning experience. It is through questioning, not through acceptance, that progress is made.

Learning Outcomes:
  Core Learning Outcomes

  1. Define the term “small business”.
  2. Explain how owning and operating a small business is different from operating other types of businesses.
  3. Identify the factors that make a family business unique.
  4. Identify the major advantages and limitations of franchising.
  5. List some reasons for buying an existing business.
  6. Describe the characteristics of highly successful startups.
  7. Describe the purpose and contents of financial statements.
  8. Explain how risk management can be used in coping with business risk
  9. Explain the importance of having an exit strategy.

Core Assessment:
All Park University courses must include a core assessment that measures the course's Core Learning Outcomes. The purpose of this assessment is to determine if expectations have been met concerning mastery of learning outcomes across all instructional modalities. 

 For this course, the core assessment is a Comprehensive Final Examination to be administered in all sections of MG 354. This exam is worth at least 30 percent of the student's final grade and will test students' mastery of the Core Learning Outcomes (as listed on this syllabus) through definitions, essay, and/or multiple choice questions. 

 This core assessment is a CLOSED BOOK, CLOSED NOTES comprehensive examination that must be administered and proctored in the classroom and may not be given as a take-home examination. Students should not have access to the exam or its questions before it is administered. The duration of the exam can be no longer than two hours. 

 No computers, or materials other than a writing instrument and a calculator without text functions and communication may be used for the exam; this applies to all students, regardless of whether the exam is for on-line or face-to-face students. Completion of the exam is strictly individual; students may not work in groups to complete the exam.

Class Assessment:

No extra credit assignments will be given.


Grades will be based on the following:

Mid-term Examination  = 200 pts.  (20%) 
Quizes 12 @ 25 pts each = 300 pts. (30%)
Career or Business plan
= 200 pts.  (20%)
Comprehensive Final    = 300 pts    (30%)               
Total                                                =1,000 pts.
Details of the business plan will be discussed during the semester. 

At the end of the course, your accumulated points will be converted to grades based on the following scale:

90% - 100%    = A

80% - 89%      = B

70% - 79%      = C

60% - 69%      = D

below 60%      = F

The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.

Late Submission of Course Materials:
Any writen assignments are due by the end of the class period.  There will be a 10 point deduction for any day or part thereof that the assignment is late.  No late assigments will be accepted after the regular semester ends.

Classroom Rules of Conduct:

Students are expected to arrive in the classroom before the class starts. Class disruptions from cell phones, pagers or any other device will not be allowed.

Course Topic/Dates/Assignments:

MG 354 Subject to Change
Wednesday, January 18, 2012 Who, What, Where, When & Why
Friday, January 20, 2012 Chap. 1
Monday, January 23, 2012
Wednesday, January 25, 2012 Chap. 2
Friday, January 27, 2012
Monday, January 30, 2012 Chap. 3
Wednesday, February 01, 2012
Friday, February 03, 2012 Chap. 4
Monday, February 06, 2012
Wednesday, February 08, 2012 Chap. 6
Friday, February 10, 2012
Monday, February 13, 2012 Chap. 7
Wednesday, February 15, 2012
Friday, February 17, 2012 Chap. 8
Monday, February 20, 2012 No Class
Wednesday, February 22, 2012
Friday, February 24, 2012 Chap. 9
Monday, February 27, 2012
Wednesday, February 29, 2012 Chap. 10
Friday, March 02, 2012
Monday, March 05, 2012 Chap. 11
Wednesday, March 07, 2012 Chap. 12
Friday, March 09, 2012 Midterm Exam
Monday, March 12, 2012 Spring Recess No Class
Wednesday, March 14, 2012 Spring Recess No Class
Friday, March 16, 2012 Spring Recess No Class
Monday, March 19, 2012 Chap. 13
Wednesday, March 21, 2012
Friday, March 23, 2012 Chap. 14
Monday, March 26, 2012
Wednesday, March 28, 2012 Chap. 15
Friday, March 30, 2012
Monday, April 02, 2012 Chap. 16
Wednesday, April 04, 2012
Friday, April 06, 2012 Good Friday No Class
Monday, April 09, 2012 Chap. 17
Wednesday, April 11, 2012
Friday, April 13, 2012 Chap. 18
Monday, April 16, 2012
Wednesday, April 18, 2012 Chap. 19
Friday, April 20, 2012
Monday, April 23, 2012 Chap. 20
Wednesday, April 25, 2012 Business Plan Due
Friday, April 27, 2012 Chap. 21
Monday, April 30, 2012
Wednesday, May 02, 2012 Chap. 22
Friday, May 04, 2012 Chap. 23
Monday, May 07, 2012 Final Exam Week

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty ( or Park University 2011-2012 Undergraduate Catalog Page 93

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 93

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2011-2012 Undergraduate Catalog Page 96

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:1/11/2012 3:56:04 PM