MK 380 Advertising
SP 2012 HO
Conforti, Frank I.
Senior Adjunct Professor
Bachelor of Science Business Administration - Drake UniversityMaster of Business Administration - University of Missouri - KC
1/16 - 5/11 - 2012
10:10 - 11:25 AM
Textbook: Contemporary Advertising & Integrated Marketing Communications 13th edition
Publisher:McGraw - Hill
Textbooks can be purchased through the MBS bookstore
Textbooks can be purchased through the Parkville Bookstore
Additional Resources: Business Week (optional not required)
Wall Street Journal (optional not required)
CNBC - Cable News Business Channel (optional not required)
McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.Career Counseling - The Career Development Center (CDC) provides services for all stages of career development. The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email email@example.com or call 800-927-3024Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
Educational Philosophy: The facilitator's educational philosophy is one of interactiveness based on
lectures,readings,dialogues,examinations,internet,video,web sites and writings.
The facilitator will engage each learner in what is referred to as disputatious
learning to encourage the lively exploration of ideas,issues,and contradictions.
Learning Outcomes: Core Learning Outcomes
Link to Class RubricClass Assessment: Three examinations worth 200 points each = 600 points
Case Analysis = 100 points
Final Examination = 300 points
Total Class Points = 1,000 points
(There are no extra credit opportunities)
Grading: A = 90% - 100%
B = 80% - 89%
C = 70% - 79%
D = 60% - 69%
F = below 60%
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.
Classroom Rules of Conduct:
Class disruptions from cell phones,pagers,or any device (except laptop computers for note
taking) will not be allowed.
Course Topic/Dates/Assignments: Week 1 - Tuesday January 17 - Introductions,Syllabus review,Class expectations
Thursday January 19 - Chapter 1
Week 2 - Tuesday January 24 - Chapter 1
Thursday January 26 - Chapter 2
Week 3 - Tuesday January 31 - Chapter 3
Thursday February 2 - Chapter 4
Week 4 - Tuesday February 7 - Chapter 5
Thursday February 9 - Chapter 6 / Exam #1 review chapters 1-6
Week 5 - Tuesday February 14 - Exam #1 Chapters 1-6
Thursday February 16 - Chapter 7
Week 6 - Tuesday February 21 - Chapter 8
Thursday February 23 - Chapter 9
Week 7 - Tuesday February 28 - Chapter 10
Thursday March 1 - Chapter 11
Week 8 - Tuesday March 6 - Chapter 12 / Exam #2 review chapters 7-12
Thursday March 8 - Exam #2 chapters 7-12
Week 9 - Tuesday March 13 - Spring Break no class
Thursday March 15 - Spring Break no class
Week 10 - Tuesday March 20 - Chapter 13
Thursday March 22 - Chapter 13
Week 11 - Tuesday March 27 - Chapter 14
Thursday March 29 - Chapter 14
Week 12 - Tuesday April 3 - Chapter 15
Thursday April 5 - Chapter 15
Week 13 - Tuesday April 10 - Chapter 16
Thursday April 12 - Chapter 16
Week 14 - Tuesday April 17 - Chapter 17
Thursday April 19 - Chapter 17 Advertising Campaign paper due
Week 15 - Tuesday April 24 - Chapter 18
Thursday April 26 - Chapter 18 / Exam # 3 review chapters 13-18
Week 16 - Tuesday May 1 - Exam #3 chapters 13-18
Thursday May 3 - Final Review Chapters 1-18
Week 17 - Tuesday May 8 - Final Exam chapters 1-18 10:15am - 12:15 pm
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty (www.park.edu/current or http://www.park.edu/faculty/).from Park University 2011-2012 Undergraduate Catalog Page 93
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 93
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2011-2012 Undergraduate Catalog Page 96
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:12/15/2011 11:52:03 AM