MG495 Business Policy

for S1E 2012

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Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.


MG 495 Business Policy


S1E 2012 PE


Cole, Vernal


Adjunct Faculty - Senior Instructor


MBA - Business Administration
BA - Financial Accounting
AA - Computer Science

Office Location

MCB CAMP PENDLETON CA       Bldg# 160312 room 101

Office Hours

4:45 pm to 10:40 pm (available M,W,Th,and F by appointment)

Daytime Phone

(760) 525-8158

Other Phone

CELL - (760) 525-8158


Semester Dates

Jan 16, 2012 to March 11, 2012

Class Days


Class Time

5:00 - 10:25 PM


Business Management Core

Credit Hours


 STRATEGIC MANAGEMENT and BUSINESS POLICY; 12th edition; 2010; Thomas L. Wheelen and J.David Hunger; Prentice Hall, ISBN10 # 0136097391; ISBN13 # 9780136097396

Textbooks can be purchased through the MBS bookstore

Additional Resources:
1) Strategic Management Club Online      
2) Prentice Hall  

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
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Course Description:
A series of business cases and materials dealing with a variety of problems confronting general management selected to illustrate the major areas of managerial concern: environmental opportunities and constraints, formulation of business policy, organization for business activity and marshalling of resources for achieving objectives of the firm. 3:0:3 Prerequisites: EC141, EC142, EC315, EN306B, FI360, MG260, MG352, and MK351 or permission of instructor

Educational Philosophy:
Business Policy is the capstone, integrative course for graduating business administration students.  This is an exciting, challenging course that focuses on how firms formulate, implement, and evaluate strategies.  My philosophy is based upon creating a safe learning environment, which will encourage interaction and class participation. Lectures, guided discussions, and student research will assist in the development of strategic-management concepts and techniques the student will need to be successful in the business arena.

Learning Outcomes:
  Core Learning Outcomes

  1. Define the term “strategic management”.
  2. List four phases of strategic management
  3. List four basic elements of strategic management.
  4. Define the term “strategy”.
  5. Identify the five forces that shape competition as described by Porter.
  6. Explain what is meant by the term "competitive advantage".
  7. List three directional strategies.
  8. List the five stages of international development.

  Instructor Learning Outcomes
  1. 1. Assess the role and responsibilities of the Board of Directors in corporate governance.
  2. 2. Describe the Strategic Management Model
  3. 3. Describe the relationship between social responsibility and corporate performance
  4. 4. Define Portfolio Analysis - compare and contrast its advantages and limitations.
Core Assessment:

All Park University courses must include a core assessment that measures the course's Core Learning Outcomes. The purpose of this assessment is to determine if expectations have been met concerning mastery of learning outcomes across all instructional modalities.  

For this course, the core assessment is a Comprehensive Final Examination to be administered in all sections of MG495.  This exam is worth at least 30 percent of the student's final grade and will test students' mastery of the Core Learning Outcomes (as listed on this syllabus) through definitions, essay, and/or multiple choice questions. 

 This core assessment is a CLOSED BOOK, CLOSED NOTES comprehensive examination that must be administered and proctored in the classroom and may not be given as a take-home examination. Students should not have access to the exam or its questions before it is administered. The duration of the exam can be no longer than two hours. 

 No calculators, computers, or materials other than a writing instrument may be used for the exam; this applies to all students, regardless of whether the exam is for on-line or face-to-face students. Completion of the exam is strictly individual; students may not work in groups to complete the exam. 

Link to Class Rubric

Class Assessment:
The course will consist of interactive lectures on strategic-management techniques and a review of general management, marketing, finance and accounting tools.  Special attention will be given to the integration of business concepts. Oral case presentations will be graded on content and delivery.

Student must read assigned material, prior to class meetings, and be prepared and willing to discuss topics. Students will also prepare cases, exercises, problems, and one special term projects assigned during the term. Student is required to take tests, and work at the pace set by the instructor. Assigned homework is required and is used as a part of the total grading system


 Grading is based on the following:
Mid-Term Exam 20%                 200 points            A    90%-100%
Final Exam 20%                         200 points            B    80%-89%
CASE Studies 30%                     200 points            C    70%-79%
Homework 12%                         180 points            D    60%-69%
Participation/Attendance 8%         80 points            F    BELOW 60% 
ETS (Major Field Test)  5%          40 points
 ==== 100% =============1000 points

NOTE: Park University’s School of Business has begun the implementation of a major field test to assess the Business program. Within the new accreditation standards for both Accreditation Council for Business Schools (ACBSP) and Programs and the Higher Learning Commission of the North Central Association of Colleges and School (HLC), Park University is required to assess the Business program outcomes.

The method to be used is the Educational Testing Service’s Major Field Test in business. This test will provide the Business Department with results that can used to benchmark comparative programs, identify where Park University currently score in a standardized assessment, and this will allow the Business Department to track changes in its program outcomes over time.

The results of this exam are not linked to your current course, but instead measure the overall learning results of our students from their entire business program. It is important that students take the test seriously; it is worth up to 40 points of your course grade.

This exam is NOT the course final exam. It is a stand-alone SB exam.

 What is ETS?

The ETS Major Field Tests are comprehensive outcomes assessments designed to measure the critical knowledge and understanding obtained by students in a major field of study. The Major Field Tests go beyond the measurement of factual knowledge by helping to evaluate students' ability to analyze and solve problems, understand relationships and interpret material from their major field of study.

The ETS Proficiency Profile assesses student learning while making the best use of Park’s resources by measuring all the skills we value — critical thinking, reading, writing and mathematics — in a single, convenient test. The ETS Proficiency Profile is designed for national colleges and universities to assess their business outcomes. It has been selected by the Voluntary System of Accountability as a gauge of general education outcomes. As MG-495 is the capstone course for all Business/Management majors, these students will be required to take this test.


The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.

Late Submission of Course Materials:
MAKE-UP POLICY: The making up of a test or classroom presentations may be reassigned and will be discussed only at that time of need. It will be at the option of the instructor. Of major importance, however, is the student's classroom and work attitude. Missed exams, quizzes or testing must be made up immediately upon the return of the student to class during regular class hours. If you are planning on missing a test or presentation you must make the adjustment and get the instructor's approval before the missed date. Late homework, term papers or projects may not be accepted if the student has not made prior arrangements with the instructor.  It is the student's responsibility to inform the instructor of any emergencies that may require them to miss class or not turn in an assignment.

Classroom Rules of Conduct:
Instructor's Promise:  To create a safe learning environment and promote class interaction. To facilitate learning through guided discussion of real world issues.

Students must promise: To be assertive, not aggressive. To be on time, not tardy or absent. To come to class prepared, not unprepared. To treat other classmates with respect, not disrespect. To encourage and appreciate all input, not criticize the views of others

Course Topic/Dates/Assignments:

Date Day   Chapter Readings/                               Class Discussions

CLASS 1    Introduction Chapter 1-2 
Board of Directors responsibility 
Business/Finance/Accounting Review                     
Syllabus and expected learning results
Collaboration, team dynamics and teamwork
Strategic management and Corporate Governance
Homework assignment - (Turn it in electronically in drop box)
              Define the term strategic management
              Identify the impact of the Sarbanes -Oxley Act on corporate governance   
CLASS 2    Chapters 3 - 4
Social Responsibility and Ethics
Environmental Scanning and Industry Analysis
Homework assignment - (Turn it in electronically in drop box)
             List the four phases of strategic management
             List the basic elements of strategic management
             Describe the relationship between social responsibility and corporate performance
CLASS 3    Chapter 5 - 6 
Internal Scanning/Organizational Analysis
Strategy Formulation
               Complete a SWOT analysis (on your self or your business) 
               Define the term "strategy"
               Assess a firms corporate culture and how it could impact the success of a proposed change in corporate strategy.
CLASS 4 MID-TERM TEST (Chapters 1 - 6)
REVIEW Chapter 1-6
Business/Finance/Accounting Review
Previous Homework assignments Review
Homework (Turn it in electronically in drop box)
      Identify the five forces the shape competition as described by Porter
      Explain what is meant by competitive advantage
CLASS 5    Chapters 7-8
Strategy Formulation
Situation Analysis and Business Strategy
Corporate Strategy
Functional Strategy and Strategic Choice
Strategy Implementation and Control
Homework assignment - (Turn it in electronically in drop box)
               Define the term strategic formulation
               List and define 3 directional strategies. 
CLASS 6 Chapters 9- 11 
Strategy Implementation
Organizing for Action
Staffing and Directing
Evaluation and Control
Homework assignment - (Turn it in electronically in drop box)
      Define the term strategic implementation
      List the 5 stages of international development.
CLASS 7 Chapter 12           (Case Presentations)
ETS Major Field Test
Case Presentations
CLASS 8 FINAL EXAM     (Case Presentations)
Case Presentations
REVIEW Chapters 7-11

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty ( or Park University 2011-2012 Undergraduate Catalog Page 93

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 93

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2011-2012 Undergraduate Catalog Page 96

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Explain what is meant by the term                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Provides Porter's definition of the term, a thorough explanation of how a firm has a superior position to that of competitors, and at least one actual example Provides Porter's definition and an explanation of competitive advantage which supports the superior position of the firm to that of competitors Provides only a definition of the term “competitive advantage” No answer or insignificant explanation 
Identify the five forces that shape competition as described by Porter                                                                                                                                                                                                                                                                                                                                                                                                                                               
Identification and description of Porter's forces and an explanation of how each force impacts the competitive environment. Identify all five of  the forces as described by Porter. Identification of less than five of the forces. No answer or a provision of  unrelated, insignificant data. 
List three directional strategies.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
List of the three different directional strategies,  a description of each, and an explanation of the effect of use on the organization's plans. List  three directional strategies that may be used in planning by an organization. List less than three different directional strategies. No answer or a provision of  unrelated, insignificant data. 
Define the term “strategy”.  Define the term “strategic management”.                                                                                                                                                                                                                                                                                                                                                                                                                                                 
Provide a complete definition of the term(s) and an explanation of how each term is used in the analysis of business plans. Provide a complete definition of the term(s). Provide a partial definition of the term(s). No answer or a provision of  unrelated, insignificant data. 
List the five stages of international development.                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
Provide a list of the five stages and explain how the stages may or may not be evolutionary. Provide a list of the five stages in order of development. Provide a list of less than five stages and/or not in the order of development. No answer or a provision of  unrelated, insignificant data 
*List four phases of strategic management. *List four basic elements of strategic management.                                                                                                                                                                                                                                                                                                                                                                                                                        
*Provide a list of the four phases along with an explanation or description of the activities that occur during the respective phase.

*Provide a list of the four elements along with an explanation or description of  how the element is important to the overall management plan. 
*Provide a list of the of the four phases in order of  phasing.

*Provide a list of the four elements.

*Provide a list of less than four  phases and/or not in the order of  phasing.

*Provide a list of less than four  elements. 
*No answer or a provision of  unrelated, insignificant data

*No answer or a provision of  unrelated, insignificant data 
Whole Artifact                                                                                                                                                                                                                                             
List four phases of strategic management.                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
Provides a thorough, detailed list, description and explanation of the company's phase of strategic management, the elements being used, the competitive advantage, and a prediction of the long range effect on the organization. Using the lists and an actual company case report, identify the phase of strategic management, the elements being used, the strategic direction, and the competitive advantage. Provides incomplete list(s), and partial  or incomplete identification of the phase of strategic management, the elements being used, the strategic direction, and the competitive advantage. No answer or a provision of  unrelated, insignificant data 
List the five stages of international development.                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
Submits a complete list, identifies the stage of development in an actual (or provided) business, and predicts the long range outcome or effect on the business. Provides a complete list and using the list, identifies the stage of international development in an actual (or provided) business. Provides an incomplete list and/or unable to use the list, to identify the stage of international development in an actual (or provided) business. No answer or a provision of  unrelated, insignificant data 


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Last Updated:1/16/2012 9:57:45 PM