Syllabus Entrance
Printer Friendly
Email Syllabus

CA 380 Advertising
Reynolds, David K.


Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.

Course

MK/CA 380 Advertising

Semester

F1J 2012 PV

Faculty

Reynolds, David K.

Title

Senior Adjunct Instructor

Degrees/Certificates

MA Marketing

Office Hours

By arrangement

Daytime Phone

816-507-1717

E-Mail

david.reynolds@park.edu

dkreynolds@earthlink.net

Semester Dates

August 22 to October 10, 2012

Class Days

---W---

Class Time

5:30 - 10:00 PM

Prerequisites

MK351

Credit Hours

3


Textbook:

Advertising: Principles and Practices
Moriarty, Wells, Mitchell
Prentice Hall 8th Edition 2009
 
ISBN: 978-0-13-222415-4

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.


Course Description:
MK380 (CA380) Advertising: Designed to give the student an understanding of the creation, design, and production of material for advertising campaigns in all media. Suggested 3:0:3

Educational Philosophy:
The instructor's educational philosophy states that the classroom should be a place where each student can learn in a non-threatening, nurturing environment.  Each student will be treated as an adult and an individual and will be given numerous opportunities to express themselves, to learn, and to achieve based on their individual ability.  Each student is expected to approach the coursework, the instructor, and other students with respect and a mature, inquisitive attitude.  Each student will be encouraged and empowered to think critically and become self-sufficient, life-long learners.

Core Assessment:

A comprehensive advertising case analysis is the chosen assessment device for the Advertising course.  The case is to be assigned during the 14th week of a 16 week class or during the 7th week of an eight week.     

Link to Class Rubric

Class Assessment:

Students will be assessed according to the following assignments and points:
 
Weekly Assignments:            200 points
Mid-Term Exam:                  200 points
Advertising Projects:             200 points
Case Analysis:                      200 points
Final Exam:                           200 points
 
Total Points Available:           1000 points
 
The MK/CA 380 course is a project-based course.  During each class session there will be in-class projects that will be completed for points.  Therefore, it is imperative that students are attend each class session.  Any absences from the class will result in a score of zero for the work done during that class perios.  Missed in-class assignments CANNOT be made up for full credit.

Grading:

The grading plan for the MK/CA 380 course is as follows:
 
To receive an A for the course: the student will earn a minimum of 90% of the total points available for the course.
 
To receive a B for the course: the student will earn a minimum of 80% of the total points available for the course.
 
To receive a C for the course: the student will earn a minimum of 70% of the total points available for the course.
 
To receive a D for the course the student will earn a minimum of 60% of the total points available for the course.
 
If a student earns less than 60% of the total points available for the course, the student will receive a grade of F for the course.
 
ABSENCES will affect the student's final grade in the course.  This course will meet a total of 8 times.  It is very important to have perfect attendance for the course if you wish to do well in the course.  You signed up for this course knowing that it is scheduled to meet on Wednesday at 5:30 beginning August 22.
 
There are NO excused absences for the course - an absence is an absence.  If you must miss a class or part of a class, please let the instructor know as far in advance as possible.
 
If a student misses more that one class (2 or more absences) it will be impossible for that student to receive an A for the course no matter what their total percentage for the course might be.  If a student misses 3 or more classes, the highest grade that can be obtained will be a C for the course.  Three (3) or more absences from the class will most surely result in a final grade of F for the course.

Late Submission of Course Materials:

The instructor does not accept late submission of assigned work unless prior permission has been granted by the instructor.  The class meets once  a week and assignmentss will be due the date stated in the class or the date listed in the course schedule.  If a student is absent when the assignment is due, for whatever reason, the instructor will accept the assignment only if prior arrangements have been made with the instructor.
 
Emailed assignments will only be accepted if the instructor specifically requested that the assignment be emailed to him.

Classroom Rules of Conduct:

Every student enrolled in MK/CA 380 is expected to come to class prepared to participate.  The assigned textbook is an integral part of the curriculum for the course and should be used as a study guide for the course.  When chapters from the assigned textbook are assigned for a specific class period, it is the student's reponsibility to have read and reviewed the material prior to coming to class.  Students are expected to participate in class discussion.  It is the responsibility of each student to be in attendance for each class session, to turn in papers/reports/assignments when they are due, and to present reports, take tests or exams when they are scheduled.
 
PLEASE MAKE NOTE: Cell phones, beepers, pages, CD players, and all other electronic devices will NOT be used in the classroom while the class is in session.  The only exception to this rule is the use of laptop computer or recording device for the purpose of taking notes.  Such devices will be used with the permission of the instructor prior to its use in the classroom.  Repeated violation of this policy will result in the student not being allowed to remain in the course.

Course Topic/Dates/Assignments:

Week One (8/22): Prior to coming to class, please read Chapters 1, 2, and 3 in the assigned textbook.  There will be a short essay quiz over the material presented in the 3 chapters.  Class projects will be assigned.
 
Week Two (8/29): Prior to coming to class, please read Chapters 4 and 5.  There will be a short essay quiz at the beginning of class over these two chapters.
 
Week Three (9/5): Prior to coming to class, please read Chapters 6 and 7 in the assigned textbook.  There will be a short essay quiz at the beginning of class over these two chapters.
 
Week Four (9/12): Mid-Term Exam over chapters 1 thru 7.
Students should also have read Chapters 8, 9, and 10 to be prepared for this class.  There will also be a short essay quiz over the material covered in the three assigned chapters.
 
Week Five (9/19): Prior to coming to class, please read Chapters 11, 12, and 13.  There will be a short essay quiz at the beginning of class over the 3 assigned chapters.
 
Week Six (9/26): Prior to coming to class, please read Chapters 14, 15, and 16.  There will be a short essay quiz at the beginning of class over the assigned chapters.
 
Week Seven (10/3): Prior to coming to class, please read Chapters 17, 18, and 19.  There will be a short essay quiz at the beginning of class over the assigned chapters.
 
Week Eight (10/10): FINAL Exam.  Final class presentations

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty (www.park.edu/current or http://www.park.edu/faculty/).from Park University 2011-2012 Undergraduate Catalog Page 95-96

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 95

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2011-2012 Undergraduate Catalog Page 98

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .



Rubric

CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Evaluation                                                                                                                                                                                                                                                 
Outcomes
1,2                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
The student's case analysis demonstrates the student's ability to analyze six or more alternative solutions.  The student will choose what they consider best alternative for solving the case and show how to implement their one best alternative. The student's case analysis demonstrates the student's ability to analyze four or five alternative solutions that will solve the case.  The student will pick their best alternative for solving the case. The case analysis demonstrates the student's ability to analyze two or three alternative solutions.  The student will pick an alternative for solving the case. The case analysis does not show the student's ability to analyze alternative solutions. 
Synthesis                                                                                                                                                                                                                                                  
Outcomes
1,2,3,4,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
The student's case analysis demonstrates the student's ability to synthesize information from the case and from at least six other professional sources. The student's case analysis demonstrates his/her ability to synthesize information from the case and from four or five professional sources. The case analysis demonstrates the student's ability to synthesize information from the case and from three professional sources. The case analysis fails to demonstrate the student's ability to synthesize information from the case. 
Analysis                                                                                                                                                                                                                                                   
Outcomes
1,3,4,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
The student's case analysis demonstrates the student's ability to identify and analyze six or more alternative solutions that could potentially solve the case. The case analysis demonstrates the student's ability to identify and analyze four or five alternative solutions that could solve the case. The case analysis demonstrates the student's ability to identify and analyze two or three alternative solutions.  The student will pick an alternative for solving the case. The student's case analysis does not analyze alternative solutions and just retells the details of the case. 
Application                                                                                                                                                                                                                                                
Outcomes
1,2,3,5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
The case analysis demonstrates the student's ability to apply advertising principles. The case analysis demonstrates the student's ability to apply advertising principles in a basic way. The case analysis shows the student's ability to apply a few advertising principles. The case analysis not show the student's ability to apply the advertising terms. 
Content of Communication                                                                                                                                                                                                                                   
Outcomes
1,2,3,4,5,6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
Correctly demonstrates a comprehensive understanding of advertising terminology. The student demonstrates a basic understanding of advertising terminology.  One or two errors in terminology are acceptable. The student often demonstrates a basic understanding of advertising terminology.  Three or four errors are noted. The student does not show a basic understanding of the terminology of advertising. Five or more errors are noted. 
Disciplinary Competency                                                                                                                                                                                                                                    
Outcomes
1,2,3,4,6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
The case analysis shows excellent knowledge of advertising and includes four or more examples of correct advertising terminology. The case analysis shows good knowledge of advertising and includes three examples of correct advertising terminology. The case analysis shows basic knowledge of advertising and includes two examples of correct advertising terminology. The case analysis does not show basic knowledge of advertising and includes one or fewer examples of correct advertising terminology. 
Disciplinary Competency                                                                                                                                                                                                                                    
Outcomes
5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
The case analysis shows excellent knowledge of public relations. The case analysis shows good knowledge of public relations. The case analysis shows basic knowledge of public relations. The case analysis does not show basic knowledge of public relations. 

Copyright:

This material is protected by copyright
                               and can not be reused without author permission.

Last Updated:7/31/2012 2:57:15 PM