MK 455 Promotional Policies & Strat
S1J 2013 IN
Florence, Robert K.
BA-Communication/Journalism-Drury (College) UniversityMEd-Education-William Woods University
Not on campus
On appointment basis, will meet outside of class time
January 14- March 10, 2013
5:30 - 9:50 PM
Principles of Marketing MK 351
Textbook: Advertising and Promotions, ninth edition, by George Belch & Michael Belch, McGraw-Hill Irwin, ISBN 978-0-07-340486-8
Textbooks can be purchased through the MBS bookstore
Textbooks can be purchased through the Parkville Bookstore
McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.Career Counseling - The Career Development Center (CDC) provides services for all stages of career development. The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email firstname.lastname@example.org or call 800-927-3024Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
Educational Philosophy: The facilitator's educational philosophy is one of interactiveness based on textbook lectures, discussions, examinations, internet exploration, current events and projects. The facilitator will engage each learner in what is referred to as disputatious learning to encourage the lively exploration of ideas, issues and contradictions. The main focus of this course will be the study of Integrated Marketing Communication and how it relates to promotional activities of a marketing plan. The student will also get "real-world" exposure in the creation and evaluation of promotional projects. In addition to marketing, the facilitator will also aid the learners in building other skills such as critical thinking and communication.
Instructor Learning Outcomes
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.
Classroom Rules of Conduct: Students are to be respectful of the instructor and each other. Class disruptions of any kind will not be tolerated. Do not disrupt or distract people who are giving presentations. The student is responsible to contact the instructor for any makeup assignments, tests and other projects. Use of cell phones in the classroom is prohibited. The rules of etiquette will be discussed the first meeting.
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty (www.park.edu/current or http://www.park.edu/faculty/).from Park University 2011-2012 Undergraduate Catalog Page 95-96Cheating will not be tolerated and can lead to course failure and/or other actions according to the standards set by the university. Academic dishonesty also includes committing or attempting to commit falsifying academic records, stealing, manipulating, interfering, collusion and lying.
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 95Plagiarism will not be tolerated and can lead to course failure and/or other actions according to the standards set by the university.
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2011-2012 Undergraduate Catalog Page 98Students are expected to attend each class, from beginning to end. Students cannot satisfy the course requirements without regular and consistent attendance. It is not the responsibility of the instructor to drop students from class, if they choose not to attend. Although, the instructor will administratively withdraw a student after two consecutive unexcused absences. The instructor will make the final determination regarding the acceptability of excuses. Tardies, partial attendance and leaving class early on a continual basis will also effect a student's attendance record. This policy is applied to all students, even if ones absences lead to a lower grade for the course. While in class, students are expected to participate in class discussions and other activities. Students are expected to be in class during all oral presentations. Extra credit and/or make-up work cannot be substituted for attendence and class participation.
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability . Please make the facilitator aware of any needed accommondations the first class meeting.
Last Updated:12/12/2012 12:47:52 PM