MG354 Small Business Management

for S1J 2013

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Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.


MG 354 Small Business Management


S1J 2013 PV


Reynolds, David K.


Senior Adjunct Instructor


M.A. Marketing

Office Hours

One half hour prior to class

Daytime Phone


Other Phone



Semester Dates

January 15, 2013 to March 5, 2013

Class Days


Class Time

5:30 - 10:00 PM



Credit Hours



Required text is:
Effective Small Business Management, Tenth Edition, 2012
Norman M. Scarborough, Pearson Prentice Hall Publisher
ISBN: 978-0-13-215746-9

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information

Course Description:
MG354 Small Business Management: A detailed study of the relation-ship and functions of accounting management, financial management, and marketing in the successful initiation and operation of a small business. 3:0:3

Educational Philosophy:
The instructor's educational philosophy is to create a shared learning experience based on interactiveness with lectures, readings, quizzes, dialogues, examinations, videos, internet, websites and writings.  The instructor will encourage each student to explore new concepts and ideas and will introduce issues with contradictions and ethical an ethical dimension.

Learning Outcomes:
  Core Learning Outcomes

  1. Define the term “small business”.
  2. Explain how owning and operating a small business is different from operating other types of businesses.
  3. Identify the factors that make a family business unique.
  4. Identify the major advantages and limitations of franchising.
  5. List some reasons for buying an existing business.
  6. Describe the characteristics of highly successful startups.
  7. Describe the purpose and contents of financial statements.
  8. Explain how risk management can be used in coping with business risk
  9. Explain the importance of having an exit strategy.

Core Assessment:
All Park University courses must include a core assessment that measures the course's Core Learning Outcomes. The purpose of this assessment is to determine if expectations have been met concerning mastery of learning outcomes across all instructional modalities. 

 For this course, the core assessment is a Comprehensive Final Examination to be administered in all sections of MG 354. This exam is worth at least 30 percent of the student's final grade and will test students' mastery of the Core Learning Outcomes (as listed on this syllabus) through definitions, essay, and/or multiple choice questions. 

 This core assessment is a CLOSED BOOK, CLOSED NOTES comprehensive examination that must be administered and proctored in the classroom and may not be given as a take-home examination. Students should not have access to the exam or its questions before it is administered. The duration of the exam can be no longer than two hours. 

 No computers, or materials other than a writing instrument and a calculator without text functions and communication may be used for the exam; this applies to all students, regardless of whether the exam is for on-line or face-to-face students. Completion of the exam is strictly individual; students may not work in groups to complete the exam.

Class Assessment:
Grades will be based on written examinations and a short business plan.  Short weekly quizzes will be used as a review of the textual material.  Homework assignments will be relevant to the assigned textual material.  No extra credit will be given during the course.


Grades will be based on the following:
   1. Mid-term exam:                                                       200 points
   2. Weekly quizzes over assigned chapters:                    240 points
   3. Business Plan*:                                                          100 points
   3. Weekly homework assignments:                               180 points
   4. Short topical paper:                                                    80 points
   4. Comprehensive final exam:                                       200 points
      Total Points availabe for course:                                1000 points
      *Details of the Business Plan will be discussed on the first night of class
   At the end of the eight-week term, earned points will be converted to a letter grade based on the following percentages.
   If you have earned:
      90% to 100% of all available points =        A for the course
      80% to 89% of all available points =          B for the course
      70% to 79% of all available points =          C for the course
      60% to 69% of all available points =          D for the course
      59% or less of all available points =            F for the course

The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.

Late Submission of Course Materials:

All homework assignments or written assignments are due at the beginning of the next class period.  There will be a 20% deduction in points for work that is submitted after the due date and time.  Assignments will not be accepted after the lasts class meeting date of March 5, 2013.

Classroom Rules of Conduct:

Every student is expected to come to class prepared for participation in the process and for learning.  The assigned textbook is an integral part of the curriculum and should be used as a reference and study guide.  Each student should have the textbook with them for each class session.  When chapters from the textbook are assigned for a specific class period, it is the student's responsibility to read and reviewed the material prior to coming to class.  Students are expected to take part in class discussions.  It is the responsibility of each student to be in attendance for each class session, to turn in papers, homework, reports, or assignements when they are due, and to present reports, take tests or exams when they are scheduled.
In the classroom, cell phones, beepers, pagers, CD players, etc., and all other electronic devices shall not be used during scheduled class times.  The only exception to this rule is for the use of laptop computers for note taking or recording devices for the same purpose.  Such devices will be used with the permission of the instructor prior to use.  With repeated violation of this policy, students will not be allowed to remain in the classroom.

Course Topic/Dates/Assignments:

Pre-Assignment for first class: 

 ***Please come to class having read and reviewed Chapters 1, 2, 3, and 4 in the textbook***

Week One  (1/15): Discussion and Review of Chapters 1 - 4 
                                Short quiz over Chapters 1-4
                                Homework - Read and Review Chapters 5, 6, 7, 8
Week Two  (1/22): Discussion and Review of Chapters 5, 6, 7, 8
                                Short Quiz over Chapters 5 to 8
                                Homework: Read and Review Chapters 9 - 11
Week Three (1/29): Discussion and Review of Chapters 9, 10, 11
                                  Short Quiz over Chaptes 9, 10, 11
                                   Homework: Read Chapters 12, 13, 14, 15
Week Four    (2/5):  Discussion and Review of Chapters 12, 13, 14, 15
                                  Short Quiz over Chapters 12 - 15
                                  Homework: Read Chapters 16, 17, 18
                                  Discuss and Assign Business Plan
Week Five   (2/12): Mid-Term Exam Chapters 1 - 15 (200 points)
                                 Discussion and Review Chapters 16, 17, 18
                                 Short Quiz over Chapters 16, 17, 18
                                 Homework: Read Chapters 19, 20
Week Six   (2/19): Discussion and Review Chapters 19, 20
                               Short Quiz over Chapters 19, 20
                               Homework: Read Chapters 21, 22
Week Seven (2/26): Discussion and Review Chapters 21, 22
                                  Short Quiz Chapters 21, 22
                                  Present Business Plans
                                  Study for Final Exam
Week Eight  (3/5):   Comprehensive Final Exam (200 points)

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty ( or Park University 2011-2012 Undergraduate Catalog Page 95-96

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 95

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2011-2012 Undergraduate Catalog Page 98

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:12/12/2012 7:52:34 PM