Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.CourseMK 395 International MarketingSemesterS1J 2013 PVFacultyLennard, Donald H.TitleAdjunct InstructorDegrees/CertificatesMBA-Avila UniversitySeries 65 License HolderOffice LocationTBAOffice HoursTBADaytime Phone913-384-4994Other Phone913-579-7257E-Maildonald.firstname.lastname@example.org@email@example.comClass Days-M-----Class Time5:30 - 10:00 PMPrerequisitesMK351Credit Hours3Textbook: International Marketing, 14th Edition. Cateora, Gilly and Graham. McGraw-Hill, 2010. (ISBN 0073380989).Textbooks can be purchased through the MBS bookstoreTextbooks can be purchased through the Parkville BookstoreAdditional Resources: The Marketing Section of the Wall Street Journal is an excellent resource for this course.
Please limit the use of Wikipedia as this website, while helpful, is far from what is required for a serious scholarly reference.McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.Career Counseling - The Career Development Center (CDC) provides services for all stages of career development. The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email firstname.lastname@example.org or call 800-927-3024Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.Course Description: MK395 International Marketing: An in-depth study of the methods of establishing and servicing foreign markets with emphasis on pricing, promotion, and distribution channels given the complex effects of international, cultural, legal and business practice environments. Exporting, importing and tariff barriers are also covered. 3:0:3 Prerequisite: MK 351.Educational Philosophy: The facilitator strongly believes that Marketing has its own unique language, not unlike many business related disciplines. Accordingly, significant emphasis is placed on terminology and concept application in this course. Learning is accomplished via quizzes, lecture(s), assigned reading, review and discussion of current events, exams, videos, website assignment and writing.
Crirical thinking is strongly emphasized. A good working definition follows;
"Critical thinking is the examination and test of propositions of any kind which are offered for acceptance, in order to find out whether they correspond with reality or not. The critical faculty is a product of education and training. It is a mental habit and power. It is a prime condition of human welfare that men and women should be trained in it. It is our only guarantee against delusion, deception, superstition and misapprehension of oursleves and our earthly circumstances"-William Graham SumnerLearning Outcomes: Core Learning OutcomesExplain the importance of emerging markets in international marketing.Describe and analyze the levels of regional economic and political integration. (NAFTA, the EU, etc.)Explain the importance of culture in international marketing.Describe and analyze the different methods of international marketing research.Explain and analyze the advantages and disadvantages of each mode for entering international markets. (Licensing, exporting, franchising, joint ventures, branch offices and wholly owned subsidiaries.)Analyze the importance of international logistics and distribution. Instructor Learning OutcomesUnderstand the emerging importance of global supply chains.Explain and understand the emergence of the global consumer.Understand the concept of diffusion and why and how rates vary.Core Assessment: A comprehensive marketing case analysis is the chosen assessment device for the International Marketing course. The case is to be assigned during week 13 or 14 of a sixteen week course and during week seven during an eight week course. In addition to the comprehensive case all of the students in the course will take a comprehensive final exam. However, the case is the assessment device for the course.Link to Class RubricClass Assessment: Exams, marketing case analysis, diffusion factors paper and presentation.Grading: Two examiantions at 200 points each.
Class participation 150 points
Marketing Case Analysis 300 points
Diffusion Factors Paper and Presenatation 150 points
90-100% = A
80-89% = B
70-79% = C
60-69% = D
< 60% = FThe course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
MK 395 International Marketing
S1J 2013 PV
Lennard, Donald H.
MBA-Avila UniversitySeries 65 License Holder
5:30 - 10:00 PM
Textbook: International Marketing, 14th Edition. Cateora, Gilly and Graham. McGraw-Hill, 2010. (ISBN 0073380989).
Textbooks can be purchased through the MBS bookstore
Textbooks can be purchased through the Parkville Bookstore
McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.Career Counseling - The Career Development Center (CDC) provides services for all stages of career development. The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email email@example.com or call 800-927-3024Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
Learning Outcomes: Core Learning Outcomes
Link to Class RubricClass Assessment: Exams, marketing case analysis, diffusion factors paper and presentation.
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.
Classroom Rules of Conduct:
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty (www.park.edu/current or http://www.park.edu/faculty/).from Park University 2011-2012 Undergraduate Catalog Page 95-96
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 95
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2011-2012 Undergraduate Catalog Page 98
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:12/14/2012 11:27:54 AM