CA348 Theories of Communication

for F2T 2012

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Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.


CA 348 Theories of Communication


F2T 2012 DL


Priscilla R. Richer, DRT


Senior Adjunct Instructor


Bachelor of Arts
Master of Arts

Office Location


Office Hours


Daytime Phone


Other Phone

FAX: 210-579-7118


Semester Dates

October 22, 2012 - December 16, 2012

Class Days


Class Time

Anytime students want to access the class


None, although students are typically juniors pursuing a communication arts major or minor, or leadership minor,

Credit Hours



Wood, J.T. (2004) Communication theories in action: An introduction (3rd or most recent ed.)., Belmont, CA; Wadsworth.
ISBN-10: 0534566391
ISBN:-13: 978-0534566395
American Psychological Association (APA). (2010).  Publication manual (6th ed.). American Psychological Association.

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

Purdue OWL:  Apa formatting and Style

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
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Course Description:
CA348 Theories of Communication - The study of communication theories with emphasis on peoples interactions with the media and one another. The course focuses on how communication affects human attitudes and behavior. Includes a review of media influence in the individual, social and political arenas. 3:0:3

Educational Philosophy:
As a communication major, I have seen the importance of communication in our society take hold.  It is important that communication student understand the value of communication, and through this class, students will be able to gain an appreciation for the communication in its history and development and its importance in our society.  You will learn how to answer your own questions about communication by using high quality databases, especially Ebsco Host's Communication and Mass Media Complete.  In addition, this course will be the first step in completing the Organizational Communication senior project for communication majors.

Class Assessment:

Example Grading:
   35% Discussion Board:  Weeks 1, 2, 3, 4, 5, 7, 8 (50 points each for 350 points)  POSTS DUE WED, FRI, SUN.  Grading is based on posts indicating understanding of textbook readings, number of posts, participation on multiple days in multiple threads, interaction with peers, and quality of substance in posts.
   10% Chapter quizzes for 100 points DUE SUNDAY.
     5% Midterm Test for 50 points DUE SUNDAY, WEEK 4.
    20% Final Exam (200 points) DUE FRIDAY, WEEK 8.
      5% Core Assessment Planning, including Abstract, Outline, & Reference List (50 points) DUE SUNDAY, WEEK 3.
    25%  Core Assessment APA Research Paper (250 points) DUE SUNDAY, WEEK 6.  Submit an original research proposal for your Senior Project with emphasis on writing the Review of Lieterature for your senior Project.  If you will not write a Senior Project in communication studies, then for your research paper select a communication topic related to your area of interest.  The Research or term paper is work 20% of your total grade.  In other words, take a contemporary communication issue or question and predict a finding based on published research from Communication and Mass Media Complete database (Ebsco Host).  Follow the American Psychological Association (APA) style and content for a research proposal.


The following grading scale is used:
A = 900-1000 points
B = 800 - 899 points
C = 700 - 799 points
D = 600 - 699 points
F = 599 or below
1000 points = 100%

Late Submission of Course Materials:

All coursework is expected to be completed on time.  If you know you will be absent during a particular week, please contact your instuctor by email or telephone.
In-class discussions and minor assignments cannot be made up because they happen in class each week as we go along.
A late core assessment will only be allowed to be turned in within one week from the original date due.  This grade on this core assessment will be docked by one letter grade.

Classroom Rules of Conduct:

ATTENDANCE:  In speech communication classes, regular attendance is a necessity if the student expects to master the course content.  Participation in class discussions, posting threads and peer responses is important.  Good attendance is a vital ingredient of success in any communications class.  Absence from class HAS A DIRECT BEARING ON PERFORMANCE QUALITY AND FINAL GRADE.
WRITING IN THE COMMUNICATION PROGRAM:  All work must be typed or word-processed. This instructor believes that writing  is a means to learning: that there is a correlation between reading and writing; and that writing helps one discover, clarify, examine, and synthesize information.  Writing is, therefore, integral to any course and should be evaluated on its form as well as its content.  In this class, students will be required to write a research paper using APA forma or prepare for the Senior Project if you are communications major.
DROPBOX--Please go to  In eCollege, the Dropbox is a good place for private communication.
GRADEBOOK---You will see information about grades and feedback on assignments inside eCollege through the Gradebook, Dropbox, or Discussion Board (whichever fits the assignment).
EMAIL---eMail is fine for questions about course content.  I answer email promptly, so if you don't receive a response from me in a day or so, feel free to call me at 210-867-4338 CDT.  Make sure you send your email via your so it isn't blocked by Park's email security.
Because the lack of security, EMAIL IS NOT APPROPRIATE FOR DISCUSSING GRADES OR SUBMITTING ASSIGNMENTS.  Assignments submitted by email will NOT be accepted.
If there is a question about your grade, please call me directly (210-867-4338) or inside the eCollege Dropbox.
SUBMITTING ASSIGNMENTS:  Students can submit assignments in the appropriate dropbox or Discussion board in eCollege.  All assignments are due by 11:59 p.m. Parkville, MO time on Sunday, weeks 1-7 and Friday, week 8.
In the past, students have tried to use unreadable files to stall for additional time to complete an assignment.  Submitting an unreadable file is unfair to other students that completed their assignments correctly or at worst, an attempt to cheat in the course.  Again, an unreadable assignment will recieve an automatic zero without the ability to revise (for example, no Word Perfect, no LPI, no Zip).
Name of an assignment in an electronic file, put your last name first as part of the file name, such as this kind of information:
Last NameFirst NameAssignment Course NumberDate.

Course Topic/Dates/Assignments:



Course Topic/Dates/Assignments:





Wood: Preface and Chapters 1 & 2 by Friday.

Skim APA Manual by Friday.

Skim course materials and assignments (including senior project and core assessment).

 Participate in discussion multiple days (by Monday, Friday, & Sunday).

Complete Chapters 1 & 2 Quiz.


 Wood: Chapters 3 & 4 by Tuesday.

Learn how to use EbscoHost: Communications and Mass Media Complete database.

Participate in discussion multiple days (by Monday, Friday, & Sunday).

Complete Chapters 3 & 4 Quiz.


 Wood: Chapters 5 & 6 by Tuesday.

Finish reading APA manual.

Abstract, outline, & references list. Submit to Dropbox.

Participate in discussion multiple days (by Monday, Friday, & Sunday).

Complete Chapter 5 & APA Quiz.


 Wood: Chapters 7 & 8 by Tuesday.

 Participate in discussion multiple days (by Monday, Friday, & Sunday).

MIDTERM TEST (chapters 1-8 and APA manual). Due Sunday.


 Wood: Chapters 9 & 10 by Tuesday.

Participate in discussion multiple days (by Monday, Friday, & Sunday).

Complete Chapters 9 & 10 Quiz.


 No new reading.

 Core Assessment. Submit to Dropbox by Sunday.


 Wood: Chapters 11 & 12 by Tuesday.

 Participate in discussion multiple days (by Monday, Friday, & Sunday).

Complete Chapters 11 & 12 Quiz.


 Wood: Chapters 13 & 14.

 Participate in discussion multiple days (by Monday, Friday, & Sunday).

FINAL EXAM. Due by Friday.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty ( or Park University 2011-2012 Undergraduate Catalog Page 95-96

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 95
Use YOUR OWN WORDS in everything you write or present in this course.
Be Responsible:  When conducting research and preparing assignments, take precise, correct, and careful notes.  Use your own words by paraphrasing, but remember to record a reference listing of the source your will use. Any notes where you copy the words of others need to be indicated by quotation marks and references so you remember the source.  If you are unsure, go back and look it up.

Plagiarism in this course is failure to use APA style by crediting the source of ideas or information.

Some examples of plagiarism include the following:
1. Using words from a journal article without using quotation marks.
2. Using a review of literature information from a journal article without indicating that you are citing the secondary source.  You should look it up in the original source---primary source--if you plan to use the information.
3.  Failing to use quotation marks when providing a direct quotation.
4.  Failing to cite and reference the source of parphrased ideas.
5.  Using part of all of an assignment turned in previously in another course.
6.  Using part of all of an assignment written by another student or someone else.
7.  Copying cited text without using quotation marks for the real author's words.
8.  Using a "service" that provides student assignments.
9.  Using material taken from the Internet.

Academic dishonesty includes unethical behavior, such as falsification of data.
Some examples of unethical research or writing include the following:
1.  Taking any material---even a sentence---directly from another source without using quotation marks.
2.  Quoting more than 200 words from a single source, even when using quotation marks, a citation, and reference listing.
3.  Quoting an author's abstract or other published words in a review of literature.

Under Park University policy, academic dishonesty can result in a failing grade for the assignment, course, or expulsion.  Previously, in some communication courses, students have earned an "F" for assignments that appear to be plagiarized or an "F" in the course when a section of the major course assignment (core assessment) appears to be plagiarized.

Faculty may use plagiarism detection software to determine whether the content can be found through the Internet, published sources, or in an assignment submitted by another student at another university.  Any student who duplicates content---as identified by Turnitin software--withouth direct quotation marks and proper citation should expect a course grade of "F."

The Style Manual for the Communication Studies is APA (2010).  Publication manual of the American Psychological Association (6th ed.) Washington, DC: American Psychological Association.

Read and know know American Psychological Association (APA) Ethical Requirements for this program:

Expectations of ethical behaviors pp. 11-20.
Compliance checklist p. 20.
Complying with Ethical, Legal, and Policy Requirements, pp 231-236.
Crediting Sources pp. 169-174.
Self-plagiarism pp. 16, 29, 170

ONLINE NOTE:  Students must participate in an academically-related activity on a weekly basis in order to be marked present in an online class.  Excamples of academically-related activities include, but are not limited to:  contributing to an online discussion, completing a quiz or exam, completing an assignment, initiating contact with a faculty member to ask a course-related question, or using any of the learning management system tools.
Park University 2011-2012 Undergraduate Catalog, Pg 96.

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.
ONLINE NOTE: Students must participate in an academically related activity on a weekly basis in order to be marked present in an online class. Examples of academically-related activities include but are not limited to: contributing to an online discussion, completing a quiz or exam, completing an assignment, initiating contact with a faculty member to ask a course related question, or using any of the learning management system tools.

Park University 2011-2012 Undergraduate Catalog Page 98

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:9/30/2012 6:15:27 PM