Syllabus Entrance
Printer Friendly
Email Syllabus

CA 475 Case Studies in Communic Ldrshp
Hopkins-Chery, Sarah Donna


Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.

Course

CA 475 Case Studies in Communic Ldrshp

Semester

F1T 2012 DL

Faculty

Hopkins-Chery, Sarah

Title

Adjunct Faculty of Communication Arts

Degrees/Certificates

M.A. Communication and Leadership
B.A. w/ Honors Psychology

E-Mail

sarah.hopkins@park.edu

Semester Dates

August 20, 2012-October 14, 2012

Credit Hours

3


Textbook:

Center, A. H., Jackson, P., Smith, S., & Stansberry, F. (2008). Public relations practices: Managerial case studies and problems, 7/E. Prentice Hall. ISBN-10: 0132341360 ISBN-13: 9780132341363

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.
Online Classroom Technical Support - For technical assistance with the Online classroom, email helpdesk@parkonline.org or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the http://parkonline.org website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.
FAQ's for Online Students - You might find the answer to your questions here.

http://onlineacademics.org/Guidelines.html

Course Description:
CA475 Case Studies in Communication Leadership - Students use public relations case studies to analyze and apply organizational communication and leadership theories. The student will conduct an in-depth study of an organizational communication case and develope a leadership plan. 3:0:3

Educational Philosophy:

Class Assessment:

Assessments  Points
 Discussion Board (Week 1 through Week 5, and Week 7, 30 points each)  360 pts
 Weekly Quiz (Week 1 through Week 7, 5 points per question)
   -------5 points out of 205 points are extra bonus points
 205 Pts
 Final Exam (Week 8)  200 pts
 Core Assessment (Due on Week 6)  240 pts
 Total  1005 Pts











Grading:

The following grading scale will be used:

Points Letter Grade
900 pts - 1005 pts  A 
800 pts -   899 pts  B
700 pts -  799 pts  C

600 pts -  699 pts

 D
Below 600 pts   F

Late Submission of Course Materials:

Assignments are typically due by Sunday midnight Central/Central daylight time, weeks 1-7 or Friday week 8 in electronic form in eCollege.

 

I expect all course work to be done on time. If you know you will be out of class for an extended period of time, please warn me. You must contact me and make arrangements to turn work in before the due date--- not after the due date.  All late work will be penalized 20%. All late work must be completed within two weeks of the original assignment unless special permission is granted. Work is considered late if it is not in my possession by midnight on the day it is due. Plan ahead and start early. It has been my experience that the night before an assignment is due, all the books in the library on the topic have been checked out, everyone else will be out having fun, and the computer systems will be down.

Classroom Rules of Conduct:

Here are expectations from the Course Developer: http://onlineacademics.org/Guidelines.html   Your professor may have additional or different expectations. 
 
Discussion post need to provide information for effective class learning in a positive environment.  Your professor may remove posts for such reasons as the following:  Incorrect information, excessive length, post located in the wrong thread, or hostile comment toward another person.

Writing: All work must be typed or word-processed. Make sure all written work has been proof read and spell checked. Spelling and grammatical errors hurt your credibility and reduce the possibility of effective communication. I believe that writing is a means to learning; that there is a correlation between reading and writing; and that writing helps one discover, clarify, examine, and synthesize information. Writing is, therefore, integral to this course and will be evaluated on its form as well as its content. All papers should be typed, double-spaced, left justified, and use a 10-12 pt font. Margins should be no larger than one inch. NOTE: While computers make writing easier, you must realize that technology can cause problems. Keep hard copies of papers you have submitted and save work in multiple places should you/we experience computer failure.

 The 24-hour Rule: Anytime you need to schedule an alternative day to turn in an assignment, you must contact me 24 hours prior to the assignment deadline you are trying to avoid. Additionally, if you are dissatisfied with a grade on an assignment, you must wait 24 hours to talk to me about it. There are no exceptions

Student/Teacher Responsibilities: As a student you must accept responsibility for your own actions. Reading for class, preparing for tests, completing assignments on time, and contributing to class discussions are the major responsibilities I expect from you as your part of the learning process. My responsibility is to give you my best teaching effort, to create a positive learning climate, and to challenge you. It takes work from both of us to make this a worthwhile experience. Additionally, at times we will discuss controversial topics and have people who disagree with each other. You and I both must remember that while each of us has a right to our own opinion, we must respect the right of others to have differing opinions. Calling someone or some idea "stupid" creates a defensive communication climate and hampers the ability of all of us to learn. Think before you criticize.   If anyone in class makes a comment you are uncomfortable with, please contact me immediately and first. Apologies and policy changes are best handled in the classroom. Finally, talk to me when you have questions, concerns, or suggestions about the class. It is less frustrating for both of us if you ask questions before the assignment is due, rather than after it has affected your performance. 

Time Required: The academic rule of thumb is that for every one hour you spend in class, you should spend a minimum of two hours preparing for that class. You can expect to spend at least an additional six hours a week on course work beyond the time you put in reading discussions and doing class activities. Putting in less time is your choice, but you need to understand that your course grade will reflect performance (not potential, not effort, not good intentions).   

Course Topic/Dates/Assignments:

 

Tentative Schedule of Assignments

Course and Weekly Learning Outcomes:


Week

Lecture & Case Book Reading

Assignments Due

Unit 1

Type text hereType text here

 

Use Symbolic Convergence Theory as a foundation for story-telling that transmits organizational culture and leadership.

Use the stories of example organizational leaders in the United States to identify communication and leadership behaviors.

Synthesize strategies for effective organizational communication leadership in employee relations, community relations, and consumer relations.

1

Lecture on The Narrative

Background Chapter 1 The Purposes of Public Relations 

 and Chapter 2 How Public Relations Deals with Problems and Opportunities

Focus on Chapter 3 Employee Relations

Required Case Analysis Discussion

Unit 2

Compare communication behaviors from cases to the Five Practices of Exemplary Leadership (Kouzes & Posner).

2

Lecture on K & P Exemplary Leadership

Chapter 4 Community Relations

Required Case Analysis Discussion

Unit 3

Analyze research-based organizational communication leadership principles in order to identify behaviors needed for planning positive outcomes.

3

Chapter 6 Consumer Relations

Required Case Analysis Discussion

Unit 4

Conduct research and apply communication principles of media relations to the student’s own organization.

4

Chapter 7 Media Relations

Required Case Analysis Discussion

Unit 5

Apply advanced communication principles to crisis management, which have relevance to personal and professional relationships.

5

Chapter 9 Crisis Management

Required Case Analysis Discussion

Unit 6

Evaluate communication styles and values of different cultures and how these factors influence public issue campaigns and debates in a global organizational context.

6

Chapter 8 Public Issues Campaigns

Core Assessment Due

Unit 7

Synthesize leadership strategies that demonstrate communication standards, ethics, and values.

7

Chapter 10 Ethics and Values

Required Case Analysis Discussion

If not submitted with core assessment, Leadership Plan due.

Unit 8

Reflection and Course Closure

8

Required Case Analysis Discussion

Final Exam due by Friday.

  

Tentative Schedule of Assignments

Course and Weekly Learning Outcomes:


Week

Lecture & Case Book Reading

Assignments Due

Unit 1

Type text hereType text here

 

Use Symbolic Convergence Theory as a foundation for story-telling that transmits organizational culture and leadership.

Use the stories of example organizational leaders in the United States to identify communication and leadership behaviors.

Synthesize strategies for effective organizational communication leadership in employee relations, community relations, and consumer relations.

1

Lecture on The Narrative

Background Chapter 1 The Purposes of Public Relations 

 and Chapter 2 How Public Relations Deals with Problems and Opportunities

Focus on Chapter 3 Employee Relations

Required Case Analysis Discussion

Unit 2

Compare communication behaviors from cases to the Five Practices of Exemplary Leadership (Kouzes & Posner).

2

Lecture on K & P Exemplary Leadership

Chapter 4 Community Relations

Required Case Analysis Discussion

Unit 3

Analyze research-based organizational communication leadership principles in order to identify behaviors needed for planning positive outcomes.

3

Chapter 6 Consumer Relations

Required Case Analysis Discussion

Unit 4

Conduct research and apply communication principles of media relations to the student’s own organization.

4

Chapter 7 Media Relations

Required Case Analysis Discussion

Unit 5

Apply advanced communication principles to crisis management, which have relevance to personal and professional relationships.

5

Chapter 9 Crisis Management

Required Case Analysis Discussion

Unit 6

Evaluate communication styles and values of different cultures and how these factors influence public issue campaigns and debates in a global organizational context.

6

Chapter 8 Public Issues Campaigns

Core Assessment Due

Unit 7

Synthesize leadership strategies that demonstrate communication standards, ethics, and values.

7

Chapter 10 Ethics and Values

Required Case Analysis Discussion

If not submitted with core assessment, Leadership Plan due.

Unit 8

Reflection and Course Closure

8

Required Case Analysis Discussion

Final Exam due by Friday.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty (www.park.edu/current or http://www.park.edu/faculty/).from Park University 2011-2012 Undergraduate Catalog Page 95-96

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 95
Plagiarism in this course is failure to use APA style by crediting the source of ideas or information.

Some examples of plagiarism include the following:
1. Using words from a journal article without using quotation marks.
2. Using a review of literature information from a journal article without indicating that you are citing the secondary source.  You should look it up in the original source--primary source--if you plan to use the information.
3. Failing to use quotation marks when providing a direct quotation.
4. Failing to cite and reference the source of paraphrased ideas.
5. Using part or all of an assignment written by the student, but turned in previously in another course.
6. Using part or all of an assignment written by another student or someone else.
7.  Copying information with citations without using quotation marks for the real author's words and citing the information as a secondary source.
8.  Citing the source of information, but failing to use quotation marks to indicate the words were written by that source.

Academic dishonesty includes unethical behavior, such as falsification of data.

Under Park University policy, inappropriate citation or academic dishonesty can result in a failing grade for the assignment or for the entire course. Previously in some communication courses, students have earned an "F" for an individual assignment that used words written by someone else without using correct APA citation.

Faculty may use plagiarism detection software to determine whether the content can be found through the Internet, published sources, or in an assignment submitted by another student at another university.

Here are expectations from the Course Developer: http://onlineacademics.org/Guidelines.html   Your professor may have additional or different expectations.

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.
ONLINE NOTE: Students must participate in an academically related activity on a weekly basis in order to be marked present in an online class. Examples of academically-related activities include but are not limited to: contributing to an online discussion, completing a quiz or exam, completing an assignment, initiating contact with a faculty member to ask a course related question, or using any of the learning management system tools.

Park University 2011-2012 Undergraduate Catalog Page 98

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .

Additional Information:





   
       
           
           
       
   

           

Core Assessment Rubric


           

           

 

           


           


   
   
   
       
           
           
           
           
           
       
       
           
           
       
       
           
           
       
       
           
           
           
           
           
       
       
           
           
           
           
           
       
       
           
           
           
           
           
       
       
           
           
           
           
           
       
       
           
           
       
       
           
           
           
           
           
       
       
           
           
           
           
           
       
   

           

Example Assessment Rubric


           

           

Exceeds Expectation


           

(3)


           

           

Meets Expectation


           



           (2)


           

           

Does Not Meet Expectation


           

(1)


           

           

No Evidence


           



           (0)


           

           

Critical thinking and effective communication are included


           

 in the University’s mission statement as well as in the literacies.


           

           

Critical Thinking


           

           

Please define the following four elements of critical thinking as broadly as needed to assess student learning in your course. Be as creative as possible about how critical thinking is demonstrated in your discipline. Please indicate which outcome demonstrates which element of critical thinking. Identifying outcomes that relate to the various elements of critical thinking shows the ways in which students demonstrate their ability. Therefore, a distinct level of student performance should be included in each box.


           

           

Evaluation


           

outcome(s)


           

CLO 1, 3, 5, 7


           

           

                   

  •                

    Applies Symbolic Convergence Theory and Five Practices of Exemplary Leadership.


                   

  •                
  • Reads and selects peer-reviewed organizational communication research theories which can predict, are generalizable, and provide explanation.

  •            

           

 


           

                   
  • Evaluate ethical conduct in employee relations, community relations, and consumer relations.

  •            

           

           

                   

  •                

    Applies Symbolic Convergence Theory.


                   

  •                
  • Reads and selects organizational communication research theories which can predict, are generalizable, and provide explanation. 

                   

  •            

           

 


           

                   
  • Evaluate ethical conduct in employee relations, community relations, or consumer relations.

  •            

           

           

                   

  •                

    Uses common sense research-based communication strategies.


                   

  •                
  • Reads and selects organizational communication research theories which lack the ability to predict, generalizable, or provide explanation. 

                   

  •            

           

 


           

                   
  • Lacks ethical framework for evaluating conduct in organizations.

  •            

           

           

                   

  •                

    No evidence of using research-based communication theories.


                   

  •                

  •                

    Unable to read and evaluate organizational communication research.


                   

  •                

  •                

    Uses unethical conduct.


                   

  •            

           

           

Synthesis


           

outcome(s)


           

CLO 2, 5


           

           

                   

  •                

    Combine together multiple research-based organizational communication theories in communication cases.


                   

  •                

  •                

    Produce a communication plan, which uses three or more communication channels or media.


                   

  •                

  •                

    Uses theory and skills to show exemplary leadership and followership.


                   

  •            

           

           

                   

  •                

    Combine together two research-based organizational communication theories in communication cases.


                   

  •                

  •                

    Produce a communication plan, which uses two communication channels or media.


                   

  •                

  •                

    Uses theory and skills to show exemplary leadership and followership.


                   

  •            

           

           

                   

  •                

    Identify two research based theories.


                   

  •                

  •                

    Produce a communication plan, which uses one communication channel or medium.


                   

  •                

  •                

    Uses theory and skills to show leadership or followership.


                   

  •            

           

           

                   

  •                

    No evidence of synthesizing research-based communication theories.


                   

  •                

  •                

    No evidence of understanding communication channels or media in communication planning.


                   

  •                

  •                

    Lacks leadership and followership knowledge and skills.


                   

  •            

           

           

Analysis


           

outcome(s)


           

CLO 4


           

           

                   

  •                

    Analyze knowledge, skills, and dispositions regarding human communication at a level appropriate for an entry level management position.


                   

  •                

  •                

    Apply cultural sensitivity by citing specific intercultural communication theories in an organized, content-rich, well-conceived, and well-presented project.


                   

  •            

           

           

                   

  •                

    Analyze knowledge, skills, and dispositions regarding human communication.


                   

  •                

  •                

    Apply cultural sensitivity in an organized, content-rich, well-conceived, and well-presented project.


                   

  •            

           

           

                   

  •                

    Analyze human communication.


                   

  •                

  •                

    Application of cultural research lacks depth, organization, or is poorly conceived, prejudicial, or presented without sensitivity.


                   

  •            

           

           

                   

  •                

    No evidence of analyzing human communication.


                   

  •                

  •                

    Intercultural communication lacks respect for diversity or goes against research-based principles regarding communication in a multicultural society.


                   

  •            

           

           

Application


           

outcome(s)


           

CLO 5, 6, 8, 9


           

           

                   

  •                

    Write or tell a story that transmits the overarching organizational values, which could be communicated to employees of the organization discussed.


                   

  •                

  •                

    Use organizational communication and leadership principles to improve decision-making in personal or professional contexts.


                   

  •                

  •                

    Apply communication knowledge, skills, and dispositions demonstrate a flexible communication leadership plan.


                   

  •            

           

           

                   

  •                

    Write or tell a story that transmits the overarching organizational values


                   

  •                

  •                

    Communication plan includes goals, objectives, strategies, and assessment.


                   

  •                

  •                

    Apply communication knowledge, skills, and dispositions that demonstrate a flexible communication leadership plan.


                   

  •            

           

           

                   

  •                

    Story lacks organized narrative elements.


                   

  •                

  •                

    Communication plan is missing goals, objectives, strategies, or assessment.


                   

  •                

  •                

    Apply communication knowledge, skills, and dispositions that show some flexibility of communication style.


                   

  •            

           

           

                   

  •                

    No story included.


                   

  •                

  •                

    Communication plan is missing goals, objectives, strategies, and assessment.


                   

  •                

  •                

    Fail to apply communication knowledge, skills, and dispositions that demonstrate a flexible communication style.


                   

  •            

           

           

Effective Communication


           

           

Please define communication in terms of content and skills as appropriate for the course, and identify outcomes accordingly.


           

           

Content of Communication


           

outcome(s)


           

CLO 7


           

           

                   

  •                

    Use entry level management skills to identify multiple potential problems, analyze the organization’s strengths and needs, and outline specific communication steps to plan appropriate organizational leadership.


                   

  •                

  •                

    Demonstrate the centrality of communication using Five Practices of Exemplary Leadership (Kouzes & Posner).


                   

  •            

           

           

                   

  •                

    Identify multiple potential problems, analyze the organization’s strengths and needs, and outline specific communication steps to plan appropriate organizational leadership.


                   

  •                

  •                

    Demonstrate the centrality of communication in personal or professional organizational contexts by using at least on of the Five Practices of Exemplary Leadership (Kouzes & Posner).


                   

  •            

           

           

                   

  •                

    Produce single or irrelevant communication content.


                   

  •                

  •                

    Myopic view of communication in personal and professional organizational contexts.


                   

  •            

           

           

                   

  •                

    Produce no clear communication content relevant to the course.


                   

  •                

  •                

    Lacks perception of communication in personal and professional organizational contexts.


                   

  •            

           

           

Technical Skill in Communicating


           

outcome(s)


           

CLO 8


           

           

                   

  •                

    Produces entry level management quality oral/aural, reading, writing, and vocabulary.


                   

  •                

  •                

    All sections of the project consistently use APA style in a manner acceptable for graduate level study.


                   

  •                

  •                

    Demonstrates communication aspects of chronemics, form, adaptation, and design.


                   

  •            

           

           

                   

  •                

    Produces oral/aural, reading, writing, and vocabulary with no distracting errors.


                   

  •                

  •                

    Most sections of the project use APA style.


                   

  •                

  •                

    Meets time, form, length, and instructor-specific requirements of the project assignment.


                   

  •            

           

           

                   

  •                

    Produce oral/aural, reading, writing, and vocabulary with distracting errors.


                   

  •                

  •                

    Project lacks APA style.


                   

  •                

  •                

    Meet time, form, lengths, or instructor-specific requirements of the project assignment.


                   

  •            

           

           

                   

  •                

    Lacks oral/aural, reading, writing, or vocabulary requirements for the course.


                   

  •                

  •                

    Project lack college level communication style.


                   

  •                

  •                

    Fail to meet the time, form, length, and instructor-specific requirements of the project assignment.


                   

  •            

           




   
       
           
           
       
   

           

Core Assessment Rubric


           

           

 

           


           


   
   
   
       
           
           
           
           
           
       
       
           
           
       
       
           
           
       
       
           
           
           
           
           
       
       
           
           
           
           
           
       
       
           
           
           
           
           
       
       
           
           
           
           
           
       
       
           
           
       
       
           
           
           
           
           
       
       
           
           
           
           
           
       
   

           

Example Assessment Rubric


           

           

Exceeds Expectation


           

(3)


           

           

Meets Expectation


           



           (2)


           

           

Does Not Meet Expectation


           

(1)


           

           

No Evidence


           



           (0)


           

           

Critical thinking and effective communication are included


           

 in the University’s mission statement as well as in the literacies.


           

           

Critical Thinking


           

           

Please define the following four elements of critical thinking as broadly as needed to assess student learning in your course. Be as creative as possible about how critical thinking is demonstrated in your discipline. Please indicate which outcome demonstrates which element of critical thinking. Identifying outcomes that relate to the various elements of critical thinking shows the ways in which students demonstrate their ability. Therefore, a distinct level of student performance should be included in each box.


           

           

Evaluation


           

outcome(s)


           

CLO 1, 3, 5, 7


           

           

                   

  •                

    Applies Symbolic Convergence Theory and Five Practices of Exemplary Leadership.


                   

  •                
  • Reads and selects peer-reviewed organizational communication research theories which can predict, are generalizable, and provide explanation.

  •            

           

 


           

                   
  • Evaluate ethical conduct in employee relations, community relations, and consumer relations.

  •            

           

           

                   

  •                

    Applies Symbolic Convergence Theory.


                   

  •                
  • Reads and selects organizational communication research theories which can predict, are generalizable, and provide explanation. 

                   

  •            

           

 


           

                   
  • Evaluate ethical conduct in employee relations, community relations, or consumer relations.

  •            

           

           

                   

  •                

    Uses common sense research-based communication strategies.


                   

  •                
  • Reads and selects organizational communication research theories which lack the ability to predict, generalizable, or provide explanation. 

                   

  •            

           

 


           

                   
  • Lacks ethical framework for evaluating conduct in organizations.

  •            

           

           

                   

  •                

    No evidence of using research-based communication theories.


                   

  •                

  •                

    Unable to read and evaluate organizational communication research.


                   

  •                

  •                

    Uses unethical conduct.


                   

  •            

           

           

Synthesis


           

outcome(s)


           

CLO 2, 5


           

           

                   

  •                

    Combine together multiple research-based organizational communication theories in communication cases.


                   

  •                

  •                

    Produce a communication plan, which uses three or more communication channels or media.


                   

  •                

  •                

    Uses theory and skills to show exemplary leadership and followership.


                   

  •            

           

           

                   

  •                

    Combine together two research-based organizational communication theories in communication cases.


                   

  •                

  •                

    Produce a communication plan, which uses two communication channels or media.


                   

  •                

  •                

    Uses theory and skills to show exemplary leadership and followership.


                   

  •            

           

           

                   

  •                

    Identify two research based theories.


                   

  •                

  •                

    Produce a communication plan, which uses one communication channel or medium.


                   

  •                

  •                

    Uses theory and skills to show leadership or followership.


                   

  •            

           

           

                   

  •                

    No evidence of synthesizing research-based communication theories.


                   

  •                

  •                

    No evidence of understanding communication channels or media in communication planning.


                   

  •                

  •                

    Lacks leadership and followership knowledge and skills.


                   

  •            

           

           

Analysis


           

outcome(s)


           

CLO 4


           

           

                   

  •                

    Analyze knowledge, skills, and dispositions regarding human communication at a level appropriate for an entry level management position.


                   

  •                

  •                

    Apply cultural sensitivity by citing specific intercultural communication theories in an organized, content-rich, well-conceived, and well-presented project.


                   

  •            

           

           

                   

  •                

    Analyze knowledge, skills, and dispositions regarding human communication.


                   

  •                

  •                

    Apply cultural sensitivity in an organized, content-rich, well-conceived, and well-presented project.


                   

  •            

           

           

                   

  •                

    Analyze human communication.


                   

  •                

  •                

    Application of cultural research lacks depth, organization, or is poorly conceived, prejudicial, or presented without sensitivity.


                   

  •            

           

           

                   

  •                

    No evidence of analyzing human communication.


                   

  •                

  •                

    Intercultural communication lacks respect for diversity or goes against research-based principles regarding communication in a multicultural society.


                   

  •            

           

           

Application


           

outcome(s)


           

CLO 5, 6, 8, 9


           

           

                   

  •                

    Write or tell a story that transmits the overarching organizational values, which could be communicated to employees of the organization discussed.


                   

  •                

  •                

    Use organizational communication and leadership principles to improve decision-making in personal or professional contexts.


                   

  •                

  •                

    Apply communication knowledge, skills, and dispositions demonstrate a flexible communication leadership plan.


                   

  •            

           

           

                   

  •                

    Write or tell a story that transmits the overarching organizational values


                   

  •                

  •                

    Communication plan includes goals, objectives, strategies, and assessment.


                   

  •                

  •                

    Apply communication knowledge, skills, and dispositions that demonstrate a flexible communication leadership plan.


                   

  •            

           

           

                   

  •                

    Story lacks organized narrative elements.


                   

  •                

  •                

    Communication plan is missing goals, objectives, strategies, or assessment.


                   

  •                

  •                

    Apply communication knowledge, skills, and dispositions that show some flexibility of communication style.


                   

  •            

           

           

                   

  •                

    No story included.


                   

  •                

  •                

    Communication plan is missing goals, objectives, strategies, and assessment.


                   

  •                

  •                

    Fail to apply communication knowledge, skills, and dispositions that demonstrate a flexible communication style.


                   

  •            

           

           

Effective Communication


           

           

Please define communication in terms of content and skills as appropriate for the course, and identify outcomes accordingly.


           

           

Content of Communication


           

outcome(s)


           

CLO 7


           

           

                   

  •                

    Use entry level management skills to identify multiple potential problems, analyze the organization’s strengths and needs, and outline specific communication steps to plan appropriate organizational leadership.


                   

  •                

  •                

    Demonstrate the centrality of communication using Five Practices of Exemplary Leadership (Kouzes & Posner).


                   

  •            

           

           

                   

  •                

    Identify multiple potential problems, analyze the organization’s strengths and needs, and outline specific communication steps to plan appropriate organizational leadership.


                   

  •                

  •                

    Demonstrate the centrality of communication in personal or professional organizational contexts by using at least on of the Five Practices of Exemplary Leadership (Kouzes & Posner).


                   

  •            

           

           

                   

  •                

    Produce single or irrelevant communication content.


                   

  •                

  •                

    Myopic view of communication in personal and professional organizational contexts.


                   

  •            

           

           

                   

  •                

    Produce no clear communication content relevant to the course.


                   

  •                

  •                

    Lacks perception of communication in personal and professional organizational contexts.


                   

  •            

           

           

Technical Skill in Communicating


           

outcome(s)


           

CLO 8


           

           

                   

  •                

    Produces entry level management quality oral/aural, reading, writing, and vocabulary.


                   

  •                

  •                

    All sections of the project consistently use APA style in a manner acceptable for graduate level study.


                   

  •                

  •                

    Demonstrates communication aspects of chronemics, form, adaptation, and design.


                   

  •            

           

           

                   

  •                

    Produces oral/aural, reading, writing, and vocabulary with no distracting errors.


                   

  •                

  •                

    Most sections of the project use APA style.


                   

  •                

  •                

    Meets time, form, length, and instructor-specific requirements of the project assignment.


                   

  •            

           

           

                   

  •                

    Produce oral/aural, reading, writing, and vocabulary with distracting errors.


                   

  •                

  •                

    Project lacks APA style.


                   

  •                

  •                

    Meet time, form, lengths, or instructor-specific requirements of the project assignment.


                   

  •            

           

           

                   

  •                

    Lacks oral/aural, reading, writing, or vocabulary requirements for the course.


                   

  •                

  •                

    Project lack college level communication style.


                   

  •                

  •                

    Fail to meet the time, form, length, and instructor-specific requirements of the project assignment.


                   

  •            

           


Bibliography:

Copyright:

This material is protected by copyright and cannot be reused without author permission.

Last Updated:8/4/2012 6:27:17 PM