MBA 611 Green Marketing
F1P 2012 DL
Roehrich, Henry C.
Assistant Professor of Marketing and Management
Ph.D. University of North DakotaMSA Central Michigan UniversityB.S. Wayne State College
Grand Forks, North Dakota
Monday - Friday 9:00 AM - 11:00 AM CST
(701) 330-6753 after 9:00 PM CST
August 20 - October 14, 2012
Textbook: Required Textbooks
There are no required textbooks for this course.
Title/Edition: Sustainable Marketing
Authors: Diane Martin and John Schouten
Publisher: 2012 Prentice Hall - Pearson
Textbooks can be purchased through the MBS bookstore
Textbooks can be purchased through the Parkville Bookstore
McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.Career Counseling - The Career Development Center (CDC) provides services for all stages of career development. The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email firstname.lastname@example.org or call 800-927-3024Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.Online Classroom Technical Support - For technical assistance with the Online classroom, email email@example.com or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the http://parkonline.org website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.FAQ's for Online Students - You might find the answer to your questions here.
Educational Philosophy: The exchange of ideas, the development of communication skills, and the appreciation for the learning process reflect this facilitator's classroom methods.
Learning Outcomes: Core Learning Outcomes
Grading: Course Grading
The three most important grading criteria for your work will be breadth, depth, and application/synthesis of course concepts. For purposes of this course, the following definitions will apply to each of these terms:
There is a clear, well-focused topic. Main idea stands out and is supported by detailed information.
Main idea is clear but the supporting information is general.
Main idea is somewhat clear but there is a need for more supporting information.
The main idea is not clear. There is a seemingly random collection of information.
There is no main idea. There is minimal or no information. Typically seen in a one-two sentence answer.
Depth (Support for topic)
Relevant, telling, quality details give important information that goes beyond the obvious or predictable.
Supporting details and information are relevant, but one key issue or portion of the answer is unsupported.
Supporting details and information are relevant, but several key issues or portions of the answer are unsupported.
Supporting details and information are unclear or unsupported.
Supporting details and information are very unclear or not related at all to the topic. There are no supporting details or information.
All sources used for quotes and facts are credible and cited correctly
All sources used for quotes and facts are credible and most are cited correctly.
Most sources used for quotes and facts are credible and cited correctly.
Many sources used for quotes and facts are less than credible (suspect) and/or are not cited correctly. Do not use Wikipedia!
No sources are used
A = 100-90% = 1000 - 900 points
B = 89-80% = 899 - 800 points
C = 79-70% = 799 - 700 points
D = 69-60% = 699 - 600 points
F = less than 60% = less than 600 points
Late Submission of Course Materials:
Late work is not accepted. There may be some situations where a deviation could be allowed; however, this is the exception and not the rule. In these rare occasions, late work will only be accepted on a case by case basis with instructor approval. The following applies to all late work, unless prior arrangements have been made with and approved by the instructor: All late work will be downgraded at the discretion of the instructor, up to 20 points for every day or part of a day it is late. Late work WILL NOT be accepted if it is more than 7 days late, period. No late work will be accepted after the end of week 8. Unless all required work is submitted, the student could receive a failing grade for the course.
Classroom Rules of Conduct: Online Etiquette
All your Online communications need to be composed with fairness, honesty and tact. Spelling and grammar are very important in an Online course. What you put into an Online course reflects on your level of professionalism. Netiquette is a set of guidelines for how individuals communicate over the Internet. The important concept here is that students respect one another. http://www.albion.com/netiquette/
Course Topic/Dates/Assignments: Weekly Discussions
Description: The assignment will consist of your responses to specific questions each week that are to be submitted to the discussion area. Post your answer to Discussion Question 1 by midnight on Wednesday and to Discussion Question 2 by midnight on Friday. Reply to a peer response for each Discussion Question by Sunday midnight.
Description: Assignments requiring research that are to be submitted to the Dropbox before midnight on Sunday of the assigned week.
Description: Students are assigned a topic in week 4 and 7 and will need to complete and submit a report to the Dropbox by midnight on Sunday of that week.
Description: The Core Assessment for MBA 611 is the development of green marketing plan for a product or service of the student’s choice.
Academic Honesty:As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2012-2013 Graduate Catalog Page 21-22
Plagiarism is the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct. Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.
Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.
Park University 2011-2012 Graduate Catalog Page 21
Students must participate in an academically related activity on a weekly basis in order to be marked present in an online class. Examples of academically-related activities include but are not limited to: contributing to an online discussion, completing a quiz or exam, completing an assignment, initiating contact with a faculty member to ask a course related question, or using any of the learning management system tools. Park University 2012-2013 Graduate Catalog Page 26
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:7/19/2012 3:23:25 PM