MBA695 Business Policy & Strategy

for F2P 2012

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Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.


MBA 695 Business Policy & Strategy


F2P 2012 MB


Adeinat, Iman M.


Adjunct Professor


PhD, University of New Orleans
MS, University of New Orleans

Office Location

Kansas City, MO

Office Hours

8:00 a.m. to 7:00 p.m


Semester Dates

Monday, October 22, 2012 to Sunday, December 16, 2012

Class Days


Class Time

5:30 - 9:50 PM


MBA 515, MBA 526, MBA 527, MBA 615, MBA 630, MBA 633 and MBA 674. or equivalent approved by Program Director. (Formerly MG 695)

Credit Hours



Textbook: Strategic Management: Text and Cases (6th edition)

Authors: Gregory G. Dess, University of Texas at Dallas

G. T. Lumpkin, Syracuse University

Alan B. Eisner, Pace University

Gerry McNamara, Michigan State University

Copyright year: 2012 McGraw Hill

ISBN: 0078029317


Additional Resources:
BSG Simulation registration on-line at AFTER first class meeting.

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information

Course Description:
MBA 695 Business Policy and Strategy: This course covers the integration of applied research for managerial decisions and actions that determine the long-urn performance of a corporation. Focus includes strategy formulation, implementation, evaluation, and control. Topics covered are: development of an integrated operations strategy, analysis of cases and completion of a major project involving research and investigations. Prerequisites: MBA 515, MBA 526, MBA 527, MBA 615, MBA 630, MBA 633 and MBA 674. or equivalent approved by Program Director. (Formerly MG 695)

Educational Philosophy:

1. Create a desire in the students to continue learning after the course is completed.
2. Motivate the students to pursue their lifelong educational opportunities.
3. Provide an environment that enhances and supports the student’s learning skills.

Learning Outcomes:
  Core Learning Outcomes

  1. Define the term strategy.
  2. Explain the relation between mission, vision, strategy, goals, objectives, and tactics.
  3. Identify the variables in Porter's model for competitive advantage.
  4. Identify two alternative generic strategies for competitive advantage.
  5. Identify the stages in the development of international business.
  6. Identify the stages of the product life cycle.
  7. Identify the stages of the organization life cycle.
  8. Identify the classifications for products and services by the Boston Consulting Group (BCG) model.
  9. List and describe the classification of types of businesses in accordance with Miles and Snow's model.
  10. Perform financial analysis of a balance sheet and income statement to determine the liquidity, financial leverage, and return on investment.
  11. Develop three alternative strategies for the future direction of an organization.
  12. Analyze the use of human resources within the organization.
  13. Perform SWOT (Strengths, Weaknesses, Opportunities, and Threat) analysis of a business.
  14. Analyze an actual industry's potential for growth and expansion.

  Instructor Learning Outcomes
  1. Through critical thinking, make recommendations in case studies based on analyses using business theories and principles of strategic management.
  2. Learn how to manage an international manufacturing company in a simulated competitive environment through the use of a computer simulation.
Core Assessment:

Class Assessment:

Weekly Readings

Each week chapter(s) from the texts and a case will be assigned as required reading.

Class/Case discussion

You are expected to be an active participant and contribute to the quality of the class discussion.

Each case offers the opportunity to evaluate strategic management concepts in a variety of real-world situations. Students are asked to read the case before class and participate in the case discussion.

BSG Simulation

The class will be self-formed into teams. Each team will represent the top management team of a hypothetical company. The team will be responsible for operating an athletic footwear company that produces and markets both branded and private-label footwear and competes head-to-head against footwear companies run by other members of the class.

Each team is also responsible for written reports on interim situation analyses and a final oral presentation on the activities of your company. The interim paper you hand in should be an indication of your effort, understanding, and accomplishment of the assignment. Specific guidelines for the report and presentation are provided separately.


There will be a midterm and final exam. The dates for the exams are found in the Course Topic/Dates/Assignments section below. The exam format will be provided later. If you cannot attend an exam, you must notify me before the scheduled exam time if you wish to be eligible for a makeup. If you are eligible for a make-up exam, it will be rescheduled.

ETS Major Field Test

The ETS Major Field Test is comprehensive outcomes assessments designed to measure the critical knowledge and understanding obtained by students in the business MBA major field of study. The ETS® Major Field Test for the MBA consists of 124 multiple-choice questions, half of which are based on short case-study scenarios. Questions employ materials such as diagrams, graphs and statistical data. Mathematical operations do not require a calculator. Most of the questions require knowledge of specific information drawn from marketing, management, finance and managerial accounting, or a combination of these.






BSG Simulation (total of 40%)



Interim Report


Final Presentation


Midterm Exam


Final Exam


ETS Major Field Test


Grading Scale

A          90-100

B          80-89

C          70-79

D          60-69

F          <59

Late Submission of Course Materials:

Points will be deducted for late assignments. Late assignment will be penalized at the rate of 10%
per day, unless a plausible and documented excuse is presented.

Classroom Rules of Conduct:

You are expected to attend all class meetings and be there ON TIME. During classroom discussions
please treat other students with courtesy, civility and respect.
Please allocate sufficient time for this class during the semester. Keeping track of the course schedule
and sticking to it are very important.

Course Topic/Dates/Assignments:



In Class Case Discussion



Week 1: Oct 25


Case 1: Robin Hood


Week 2: Nov 1


Case 14: McDonalds

Quiz 1

End of Practice round

Week 3: Nov 8


Case 23: Apple Inc

Week 11 decision

Week 4: Nov 15


Case 20: Lenovo

Week 12 decision

Midterm Exam

Week 5: Nov 22

7, 8

Week 13 decision

Week 6: Nov 29

Week 14 decision

Interim Report

ETS exam

Week 7: Dec 6

9, 10

Case 27: Southwest Airlines

Week 15 decision

Week 8: Dec 13

Final Oral Presentation

Final Exam

Academic Honesty:
As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2012-2013 Graduate Catalog Page 21-22


Plagiarism is the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct.  Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2011-2012 Graduate Catalog Page 21

Attendance Policy:

Students must participate in an academically related activity on a weekly basis in order to be marked present in an online class. Examples of academically-related activities include but are not limited to: contributing to an online discussion, completing a quiz or exam, completing an assignment, initiating contact with a faculty member to ask a course related question, or using any of the learning management system tools. Park University 2012-2013 Graduate Catalog Page 26

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .

Additional Information:



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Last Updated:10/5/2012 1:41:46 PM