MBA670 Special Topics in Business

for UMP 2012

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Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.


MBA 670 Special Topics in Business


UMP 2012 MB


Mayer, Robert D.


Adjunct Professor, School of Business


MA Goddard College
BA Bethel College

Office Location

By Appointment

Office Hours

By Appointment

Daytime Phone


Other Phone



Semester Dates

May 14-May 28

Class Days


Class Time

6:00- 9:50 PM


MG620 or equivalent approved by Program Director(formerly MG 670)

Credit Hours



The Silver Lining: An Innovation Playbook for Uncertain Times
Scott D. Anthony
Harvard Business Press
ISBN: 978-1-4221-3901
Copyright 2009

Additional Resources:

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Course Description:

MBA 670 Special Topics in Business: In this course, current topics in business will be extensively discussed and researched. These may include business ethics,labor relations, financial planning or any of a wide variety of subjects in the business curriculum.For example: Entrepreneurial Research,Entrepreneurial Education,Entrepreneurial Investments. Prerequisite: MG 352 or equivalent approved by Program Director. (Formerly MG 670)

Educational Philosophy:
The facilitator’s educational philosophy is one of interactiveness based on lectures, readings, quizzes, dialogues, examinations, internet, videos, web sites and writings. The facilitator will engage each learner in what is referred to as disputatious learning to encourage the lively exploration of ideas, issues and contradictions.

Learning Outcomes:
  Core Learning Outcomes

  1. Discuss the importance of ethics in business.
  2. Explain how to use the SWOT analysis to assess a given company and its industry.
  3. Discuss the process of entrepreneurial research.
  4. Demonstrate the knowledge of Michael Porter five-force model.
  5. Develop research and communication skills by writing a group project and presenting the findings.

  Instructor Learning Outcomes
  1. Explain the challenge of new-venture start-ups.
  2. Present critical factors involved in new-venture development
  3. Examine why new ventures fail.
  4. Explain certain factors that underlie venture success.
  5. Develop research and communication skills by writing a research paper and presenting the findings.
Core Assessment:

Class Assessment:

This course will be taught as an independent study with discussion and a research project. The text The Silver Lining: An Innovation Playbook for Uncertain Times by Scott Anthony will be utilized for the core of the independent study and research.
Class Assessment of the student will be as follows:

Three meetings with the instructor, discussion, reading, materials- 50 points per class/ 150 points total.

 Case Study of selected entrepreneurial company consisting of 10 pages with bibliography of 10 references- 150 points.

 Draft Executive summary and research findings/bibliography consisting of 5 pages- 25 points.

 Final Independent Research Paper, consisting of minimum of 15 pages, with minimum of 14 approved references- 125 points.

 Final PowerPoint Presentation to Instructor- 50 points.

 Total of 500 points.


     A                                        90% or more                                               500-430

     B                                        89% to 80%                                                429-350

     C                                        79% to 70%                                                349-285

     D                                        69% to 60%                                                284-200

     F                                         less than 59%                                            199-0

Late Submission of Course Materials:

There will be no late assignments as general rule. With sufficient notice by the student, instructor may consider an exception due to very special circumstances, ie, death of family member, sickness. All work will be completed.

Classroom Rules of Conduct:
Casual business dress at a minimum, and cell phones WILL BE TURNED OFF DURING CLASS

Course Topic/Dates/Assignments:

Pre-assignments- read the first four chapters of The Silver Lining by Scott Anthony.

Class 1- Monday,May 14th, 2012,6pm- Reading and discussion of the first four chapters. Discuss of entrepreneurial research. Assignment for next class: Complete reading The Silver Lining and begin research. Prepare a case study of selected entrepreneurial company. This will need to be at least 10 pages, with Bibliography. Prepare a draft executive summary of final research paper. (Approximately 5 pages)

Class 2- Thursday,May 17th, 2012- Discuss rest of book, The Silver Lining. Present the Case Study and discuss. Review the draft executive summary and research findings. Prepare for final presentation.

Class 3- Tuesday, May 22nd, 2012- Do PowerPoint presentation, discussion, and hand in final research paper.

Academic Honesty:
As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2011-2012 Graduate Catalog Page 21


Plagiarism is the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct.  Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2011-2012 Graduate Catalog Page 21

Attendance Policy:

Students must participate in an academically related activity on a weekly basis in order to be marked present in an online class. Examples of academically-related activities include but are not limited to: contributing to an online discussion, completing a quiz or exam, completing an assignment, initiating contact with a faculty member to ask a course related question, or using any of the learning management system tools. Park University 2011-2012 Graduate Catalog Page 25
Since this is a two week course all sessions must be attended.

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


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Last Updated:4/25/2012 4:21:30 PM