MK 351 Principles of Marketing
S1F 2013 QU
Gresdo, Dennis J.
Assistant Professor of Marketing and Management
BS, University of Nebraska: Business and EconomicsMA, University of California: International RelationsMA, Central Michigan: Management and Supervision
Ed. Center, Park University Office, Quantico, Virginia
Wednesday, 1:30 to 5:30 PM or by Appointment
14 January - 10 March 2013
5:30 - 10:50 PM
Textbooks can be purchased through the MBS bookstore
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Educational Philosophy: The facilitator's educational philosophy is one of interactiveness based on lectures, readings,dialogues, examinations, videos and writings. The facilitator will engage each learner in what is referred to as disputatious learning to encourage the lively exploration of ideas, issues and contradictions.
Learning Outcomes: Core Learning Outcomes
A comprehensive final exam is the chosen assessment device for the Principles of Marketing course. The exam will be held during the last week of the course during an eight week course or during finals week if the course is a 16 week course. This test will count for at least 20% of your grade.
Link to Class RubricClass Assessment: 2 Quizzes: Both announced and unannounced quizzes on course material will be administered. Mid-Term and Final Exams. Students will complete two examinations. . Marketing Case Analysis: A topic is to be chosen, research material gathered, and a paper formulated. Research material should be information gathered from, but not limited to, academic journals. A minimum of three academic references must be used and cited. Use your textbook as reference to chose an appropriate marketing analysis topic. Your topic must be approved by the instructor. The body of paper should be 6-8 pages in length. You must use APA 5th Edition or the current version of MLA for your formatting. The paper may be considered in the grading of this analysis and presentation. A minimum of three academic reference sources, in addition to the text, should be used. Students may be selected to present the marketing analysis to the class. Guidelines: APA or MLA format, 6-8 pages of text, 1" margins, double spaced, header, title page, and reference page.
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.
Classroom Rules of Conduct:
Students are expected to attend all classes and be on time. Students are required to read all material assigned prior to class and apply the material during class discussions, activities, and exercises. The student is responsible for providing the instructor with justification for an excused absences. Students will conduct themselves in a professional manner at all times. Students are expected to respect other student's opinions and values, even if they disagree with those opinions and values.
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty (www.park.edu/current or http://www.park.edu/faculty/).from Park University 2011-2012 Undergraduate Catalog Page 95-96
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 95
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2011-2012 Undergraduate Catalog Page 98
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:12/13/2012 11:14:30 AM