MK 491 Seminar in Marketing
S1T 2013 DL
Raymond, Sparkle G.
MBAMthBS Business & BA Psychology
January 14 - March 10, 2013
Twelve prior marketing hours or instructors approval
9th Edition McGraw-Hill/Irwin
Author: David W. Cravens and Nigel F. Piercy
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My educational philosophy is one of inter activeness based on lectures, readings, quizzes, dialogues, examinations, internet, web sites and writings. Each learner will be engaged in what is referred to as disputatious learning to encourage lively exploration of ideas, issues and contradictions as it applied to today’s economy.
Instructor Learning Outcomes
Class Assessment will be based on examinations, homework assignments, and case studies.
Homework assignments for weeks 1, 2, 3, 4, 5, 6, and 7 work 40 points each = 280 points
Case study week 3 worth 100 points and week 7 worth 120 points = 220 points
Midterm week 4 worth 200 points = 200 points
Final week 8 worth 300 points = 300 points
Total points = 1,000 points
900 - 1000 = A
800 - 899 = B
700 - 799 = C
600 - 699 = D
< 599 = F
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.
Homework assignments submitted at the deadline will be deducted 5% for the first week assignment's more than two weeks old will be deducted 15%.
Classroom Rules of Conduct:
Students are to conduct themselves in a professional and courteous manner at all times. No inappropriate language should be used at any time.
Read the following chapters as assigned each week
Week 1 - Chapter 1 - Imperatives for Market-Driven Strategy
Week 2 - Chapter 3 - Strategic Marketing Segmentation
Chapter 4 - Strategic customer Relationship Management
Answer the assigned questions from the chapter readings
Week 3 - Chapter 5 - Capabilities for Learning About Customers and Markets
Chapter 6 - Market Targeting and Strategic Positioning
Answer the assigned questions from the chapter readings
Answer case study 2-4 on page 177
Week 4 - Chapter 7 - Strategic Relationships
Chapter 8 - Innovation and New Product Strategy
Week 5 - Chapter 9 - Strategic Brand Management
Chapter 10 - Value Chain Strategy
Week 6 - Chapter 11 - Pricing Strategy
Chapter 12 - Promotion, Advertising, and Sales Promotion Strategies
Week 7 - Chapter 13 - Sales Force, Internet, and Direct Marketing Strategies
Chapter 14 - Designing Market-Driven Organizations
Answer the questions on case study 4-4 Hewlett-Packard Co. p.439
Week 8 - Chapter 15 - Marketing Strategy Implementation and Control
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Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2011-2012 Undergraduate Catalog Page 98
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Attachments:Case Study AnalysisHow to write a case study
Last Updated:1/1/2013 11:50:07 AM