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EN 306B Prof Writing in the Disciplines:Business Communications
Geyer, Christine


Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.

Course

EN 306 Prof Writing in the Disciplines:Business Communications

Semester

F1T 2012 DLE

Faculty

Geyer, Christine

Title

Adjunct Instructor

Degrees/Certificates

MA English, Syracuse University
MSFS, The American College
BA, English, University of Washington

Office Location

online only

Office Hours

online only

E-Mail

christine.geyer@park.edu

Web Page

http://dawgnotes.com

Semester Dates

Aug. 20 - Oct. 14, 2012

Class Days

online only

Class Time

online

Prerequisites

EN105, EN106, passing the Writing Competency Test and 60 credit hours. 3:0:3

Credit Hours

3


Textbook:

Kitty O. Locker and Donna S. Kienzler. Business and Administrative Communication, 9th edition (customized). (Required).

William A. Sabin. The Gregg Reference Manual, 11th (Tribute) edition. (Required)

ISBN: 9780077910228  The ISBN contains the Locker custom book, Gregg Reference Manual and the website access.


Textbooks can be purchased through the MBS bookstore

Additional Resources:
Additional Resources:  Course webliography, online job aids; manuals and other documents in the Document Sharing area of the course.

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.
Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.
Online Classroom Technical Support - For technical assistance with the Online classroom, email helpdesk@parkonline.org or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the http://parkonline.org website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.
FAQ's for Online Students - You might find the answer to your questions here.


Course Description:
EN306B Professional Writing in the Disciplines-Business Communications: This course is the third course in the required writing sequence at Park University. It emphasizes professional writing skills and expectations in various disciplines while developing further basic writing skills. Specific departmental courses may be deemed equivalent and will be used to satisfy this course. The course will have three sections. B. Business Communications: This course will emphasize knowing and preparing various kinds of communications in business and related fields: business letters, reports, proposals, surveys, field studies, visual aids, group presentations, public lectures. Prerequisites: EN105, EN106, passing the Writing Competency Test and 60 credit hours. 3:0:3

Educational Philosophy:

I believe teaching is facilitating discovery, to help students discover knowledge in ways that are meaningful and interesting to them.  I believe in co-constructed learning between student and teacher whenever possible and that as a teacher I am there to guide, to assist, and to occasionally point out the pitfalls in the path.  


I am interested in critical inquiry into just about any subject, and I try to share with my students the benefits of asking the meaning of words, phrases and visual images they hear and see everyday.  As a student, I learned to see canonical literature in modern situation comedies, to see the formulaic nature of the evening news, and pay attention to the details in advertising.  As a teacher, I attempt to share these insights and to encourage my students to ask “what does it mean” and “what would have to be true for x to happen”.  I encourage them to see beyond the immediate image or sound, to be a more attentive consumer of information. 


I try to help my students anticipate reception of their written work in various audiences.  Whether in the academy or in the world of work, students participate in several different discourse communities.  I believe it is my job to help them identify those communities, and to understand the “rules” of discourse in them.  I try to show how a text produced for a friend as e-mail may not be well received as an academic paper, or how business formality differs from academic formality.  At the same time, I encourage them to preserve their own voice in their writing, no matter the form.  I believe if I can show them that there are differences, and help them understand how the texts they produce might be received, I can help them prepare for success in whatever community they inhabit.


Learning Outcomes:
  Core Learning Outcomes

  1. Analyze and explain techniques and standards for effective and efficient written communication with audiences in today's high-tech, globally-oriented, and diverse business and government environment.
  2. Develop business documents applying systematic processes for the steps of planning; designing; researching; organizing; drafting; revising; and proofing.
  3. Integrate research findings into business documents, using effective techniques for evaluating, verifying, and documenting information.


Core Assessment:

Analytic (Problem-Solution) Business Report.  The core assessment requires a business report focused on a topic appropriate for a business or organizational setting. The report will incorporate sources from online and other research using standard business document design elements and documentation formats. The report be more fully developed than previous assignments.  The report must provide research findings, conclusions, and recommendations sufficient for decision making in a business or organizational setting.  

Weight: No less than 20% of the final course grade.
 

Learning Rubric

Competency

Exceeds Expectation (3)

Meets Expectation (2)

Does Not Meet Expectation (1)

No Evidence (0)

Intent/Purpose: clear? (Synthesis)  
Outcomes 1, 2
 

The document’s intent and purpose are both explicitly and clearly stated. 

Intent or purpose not explicitly stated, but understandable to the target audience. 

Intent and purpose not stated and not clear. 

Does not submit assignment or does not respond appropriately to assignment. 

Audience: targeted? (Analysis)  Outcomes 1,2
 

Audience’s needs and expectations are fully addressed. 

Audience’s needs or expectations are partly addressed. 

Audience’s needs and expectations not addressed. 

Does not submit assignment or does not respond appropriately to assignment. 

Focused on a single controlling idea? (Synthesis)  
Outcomes 1,2
 

A sharply-focused controlling idea is clearly stated at the beginning. The writer keeps the reader focused on the controlling idea throughout the document.  

Controlling idea is stated at the beginning; focus on the controlling idea may not be clear throughout the document, but is re-stated in the conclusion.  

Controlling idea not stated; reader does not know where the writer is headed.  

Does not submit assignment or does not respond appropriately to assignment. 

Scope is clearly delineated? (Analysis)  
Outcomes 1,2
 

Scope is clearly stated. 

Reader must infer the of the scope covered by the document. 

Scope is vague or not stated. 

 Does not submit assignment or does not respond appropriately to assignment. 

Perspective is appropriate?  
(Synthesis)

Outcomes 1,2
 

Writer’s perspective is clear, and accommodates the audience’s perspective. Document evidences understanding of cultural and organizational diversity. 

Writer’s perspective clearly implied; may not (or may only partially) address the reader’s perspective. 

Writer’s perspective is vague or does not take into account the audience’s needs and expectations. 

Does not submit assignment or does not respond appropriately to assignment. 

Controlling Idea: sufficiently developed?

(Synthesis) 
Outcomes
 1,2,3

Controlling idea fully developed with external documented evidence, concrete examples and illustrations, and both inductive and deductive analysis/explanation.  

Controlling idea developed with concrete examples as evidence and inductive or deductive analysis/explanation 

Controlling idea not fully developed. 

 Does not submit assignment or does not respond appropriately to assignment. 

Analysis: are facts and opinions explained?

(Synthesis)  
Outcomes

 1, 2, 3
 

All opinions and facts are explained or confirmed to meet the reader’s needs and expectations.  

Essential opinions or facts supporting the controlling idea are explained or confirmed. May have some minor lapses. 

Opinions and facts are not explained or confirmed.  

 Does not submit assignment or does not respond appropriately to assignment. 

Evidence: detailed and convincing?

(Synthesis)  
Outcomes

1, 2, 3
 

Evidence is convincing, clearly documented and verifiable. Writer has clearly evaluated sources.   

 Evidence is limited but generally convincing. May be somewhat outdated or lacking in depth.

Writer does not provide evidence to support assertions. Document is not credible.

 Does not submit assignment or does not respond appropriately to assignment. 

Critical Thinking  
(Synthesis) Outcomes
1, 2, 3 

Consistently applies effective critical thinking techniques. Considers other perspectives, including cultural, professional, and personal. Considers both pro and con. Applies deductive and inductive logic, as appropriate. 

Considers pros and cons to the degree that the document is credible.  

Document is one-sided and contains logical flaws and fallacies. 

 Does not submit assignment or does not respond appropriately to assignment. 

Main Supporting Parts: clearly defined and simple?  
(Synthesis)

Outcomes

1,2,3
 

All main supporting points stated early, and in appropriate sequence.

Main points are partially or incompletely stated, or may be inferred by the reader. 

Main supporting points are not stated, and the reader cannot tell what is to follow after the introduction.

 Does not submit assignment or does not respond appropriately to assignment. 

Introduction

(Synthesis)  
Outcomes
 1,2,3

Sets stage, fully gives reader sense of purpose, and what is to follow; states controlling idea and major parts, Provides transition to body. Addresses needs and expectations of the target audience. States intended goal and objectives of the document. Transitions effectively to the next section of the report.

States purpose or controlling idea clearly, but not major parts. Partially addresses the goals and objectives of the document. Partially addresses the needs and expectations of the target audience.

Does state the purpose or address the needs and expectations of the target audience. 

 Does not submit assignment or does not respond appropriately to assignment. 

Transitions

 (Synthesis) 
Outcomes
 2

Transitions provide continuity and emphasis, and move the reader smoothly towards the document’s conclusion.

Transitions are present at critical places, such as between paragraphs. 

No 

 Does not submit assignment or does not respond appropriately to assignment. 

Conclusion  
(Synthesis) Outcomes
 1,2,3

Memorable conclusion. Returns to controlling idea, reviews ideas, provides closure to enable effective decision making. 

Summarizes the document and re-states the controlling idea. 

Ends abruptly or ambiguously.  

 Does not submit assignment or does not respond appropriately to assignment. 

Document Design

(Application)

Outcome

2

Text design uses correct fonts, headers, white space, and other elements to 

Uses basic design elements that are conventional to a business report.

Document design causes reader fatigue.

Does not submit assignment or does not respond appropriately to assignment. 

Paragraphs  
(Synthesis)

Outcomes
 2

Suitably brief and focused. Clear topic sentences. Unified and coherent. Fully developed with a balance of facts and explanation. 

Each paragraph generally covers a separate topic.

Paragraphs lack consistent structure.

 Does not submit assignment or does not respond appropriately to assignment. 

Sentences

(Synthesis)  
Outcomes
2

Varied, and of a suitable style for the audience; not excessively long or short. Coordinated. Complex when appropriate. Appropriately short to fit the needs of a busy workplace reader. No fragments, fused sentences, or comma splices.

Generally coordinated. Minimal fragments, fused sentences, or comma splices.

Uncoordinated; coherence problems. 

 Does not submit assignment or does not respond appropriately to assignment. 

Readability and Economy of Style

(Synthesis))

 

 

Style is easily understandable in a single rapid reading. Minimizes passive voice, smothered verbs, and bureaucratic and academic language.

Style is understandable to a busy workplace reader, with a minimum of stylistic distractions.

Style is difficult to read

Does not submit assignment or does not respond appropriately to assignment. 

Tone  
Outcomes
 2

Suitable for audience; not ambiguous. Uses personal pronouns as appropriate.

Appropriate for setting.  May occasionally come across as impersonal or bureaucratic.  

Ambiguous, inappropriate, or offensive tone for situation and audience. 

 Does not submit assignment or does not respond appropriately to assignment. 

Vocabulary  
Outcomes
 1,2

Concise and appropriate for the needs and expectations of the target audience. No jargon or language to impress rather than express.  Complex terms are defined. Abbreviations and acronyms are spelled out the first time they are used. Fluent yet not pretentious. 

Generally understandable – reader may need to consult references.

Inappropriate, confusing. Usage is nonstandard.

 Does not submit assignment or does not respond appropriately to assignment. 

Grammar and Mechanics  
Outcomes

1,2
 

No distracting errors in grammar, mechanics, usage, punctuation, or spelling. 

Only occasional errors; not distracting. 

Errors distract the reader and erode writer’s credibility. 

 Does not submit assignment or does not respond appropriately to assignment. 

 

Class Assessment:
See the Course Overview section of the Course Home area for the breakdown of assignments and grade percentages for the course. Rubrics for each assignment can be found in the Doc Sharing area. 

Grading:
See the Course Overview.

Late Submission of Course Materials:
I do not accept late work except under extraordinary circumstances, such as a medical or other emergency that can be documented. If you can anticipate missing a deadline, I expect you to communicate with me in advance of the due date to make arrangements.  Just as you would be expected to submit your work on deadline in the workplace, so you are expected to submit your work on time in this course. I'm generally a reasonable person, but communication is essential.

Classroom Rules of Conduct:
Throughout the course we will be engaging in discussion and review of one another's written work. Meaningful commentary that exhibits critical thinking and a spirit of inquiry is both anticipated and desirable. Be honest but respectful. Inappropriate comments may be deleted.

Course Topic/Dates/Assignments:
Each weekly folder clearly outlines the writing assignments for that week. The Course Overview gives you a sense of the whole course for planning purposes.

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty (www.park.edu/current or http://www.park.edu/faculty/).from Park University 2011-2012 Undergraduate Catalog Page 95-96
I take academic honesty very seriously and I am highly intolerant of cheating in any form. Your education is valuable, but only if you do your own work and make the necessary effort to learn. Violations of academic honesty, including but not limited to acts of plagiarism (described below) will result in grade penalties, including possible failure of assignments and/or the course.

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 95
Writing in the online world makes it easy to "borrow" the writing of others, especially online sources. Don't. If you can find it, so can I, and I will. I encourage you not to cut and paste material from web sites whether you use quotation marks or not. For best results, do your own work, including the typing.

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.
ONLINE NOTE: Students must participate in an academically related activity on a weekly basis in order to be marked present in an online class. Examples of academically-related activities include but are not limited to: contributing to an online discussion, completing a quiz or exam, completing an assignment, initiating contact with a faculty member to ask a course related question, or using any of the learning management system tools.

Park University 2011-2012 Undergraduate Catalog Page 98

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Remember that in the online environment I cannot see or hear you. If you need special assistance, you must initiate that process by following the steps outlined on the web page.

Additional Information:


The standards of critical thinking and analysis taught in EN 106, as well as all standard technical control items are assumed in this course. That means I'll expect to see evidence of these prior lessons in your written work as well as your weekly communication with one another. Remember in the work world, errors aren't just graded down, they are rejected. Your goal is to produce work at that caliber in this course just as you would out there in your job.

Bibliography:

Copyright:

This material is protected by copyright and can not be reused without author permission.

Last Updated:8/10/2012 9:46:10 AM