MG495 Business Policy

for S2M 2013

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Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.


MG 495 Business Policy


S2M 2013 CH


Cogger, Thomas William


Adjunct Faculty


BS Management/Computer Information Systems
MA Human Resoureces Development

Office Location

Bld #4335, rm 126, MCAS Cherry Point.

Office Hours

3:30 - 4:30 Tuesday and Thursday by appointment.

Daytime Phone



Semester Dates

Mar 18 - 12 May 2013

Class Days


Class Time

4:45 - 7:15pm


EC141, EC142, MK351, EN306, FI360, MG260, MG352, EC315

Credit Hours



 Stategic Management, 13th/E, Fred R. David, Prentice Hall, 2011
ISBN-13: 9780136120988
Format: Cloth;704pp, Published: 01/26/2010

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McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
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Course Description:
MG495 Business Policy: A series of business cases and materials dealing with a variety of problems confronting general management selected to illustrate the major areas of managerial concern: environmental opportunities and constraints, formulation of business policy, organization for business activity and marshalling of resources for achieving of the firm. 3:0:3 Prerequisites: EC141, EC142, EC315, EN306B, FI360, MG260, MG352, and MK351 or permission of instructor

Educational Philosophy:

This course is valuable to future managers and business leaders. As adult learners, in a senior level class, I expect thorough reading of all material assigned.  Personal experiences, knowledge,and research of the company/corporation can lead to spirited discussion for the case studies.

Learning Outcomes:
  Core Learning Outcomes

  1. Define the term “strategic management”.
  2. List four phases of strategic management
  3. List four basic elements of strategic management.
  4. Define the term “strategy”.
  5. Identify the five forces that shape competition as described by Porter.
  6. Explain what is meant by the term "competitive advantage".
  7. List three directional strategies.
  8. List the five stages of international development.

  Instructor Learning Outcomes
  1. Discuss the process of developing Vision and Mission Statements
  2. Discuss the pitfalls of Strategic Planning
  3. Discuss the need for environmental responsibility
  4. Explain a SWOT matrix
Core Assessment:

All Park University courses must include a core assessment that measures the course's Core Learning Outcomes. The purpose of this assessment is to determine if expectations have been met concerning mastery of learning outcomes across all instructional modalities.  

For this course, the core assessment is a Comprehensive Final Examination to be administered in all sections of MG495.  This exam is worth at least 30 percent of the student's final grade and will test students' mastery of the Core Learning Outcomes (as listed on this syllabus) through definitions, essay, and/or multiple choice questions. 

 This core assessment is a CLOSED BOOK, CLOSED NOTES comprehensive examination that must be administered and proctored in the classroom and may not be given as a take-home examination. Students should not have access to the exam or its questions before it is administered. The duration of the exam can be no longer than two hours. 

 No calculators, computers, or materials other than a writing instrument may be used for the exam; this applies to all students, regardless of whether the exam is for on-line or face-to-face students. Completion of the exam is strictly individual; students may not work in groups to complete the exam. 

Link to Class Rubric

Class Assessment:

Grading for this course will be based on:
Two exams a mid-term and a final), mid-term will be multiple choice/true or false worth 200 points.  The final will be multiple choice/true of false and essay questions worth 300 points.
Research paper will be a minimum of 10 pages in APA format with no less than 10 references, one to include your text.  The topic of the paper will be discussed in detail the first night of class.  Paper will be graded on format, content and accuracy and will be worth 200 points.
Class participation will be graded on attendance and williness to contribute to lecture material and class discussions.
The ETS is a Major Field Test that is explain in detail below in the Grading Plan.  It will be administered during the 6th week of the term.  Computers will be provided in class for the student to access the test.  It has a value of 40 points toward your final grade. This class will be taking the Peregrine Test.  A detailed explanation of the test will be posted in the Docsharing tab on eCompanion.
Case studies are assigned in the Course Topics below and will be typed and turned in for grading.   There are five assigned and are worth 20 points each for a total of 100 points.


Mid-term                               20% 200 points
 Final                                     30% 300 points
Research paper                      20% 200 points
Case Studies                          10% 100 points
 Class participation/discussion 16% 160 points 
ETS                                        4% 40 points
A 900-1000
B 800-899
C 700-799
D 600-699
F 599 & below
NOTE:  Assessment of outcomes is required by our regional accreditor, the Higher Learning Commission (HLC), and our business school accreditor, the Accreditation Council for Business Schools and Programs (ACBSP).  To assess our business program, Park University's School of Business has implemented a Major Field Test using both Educational Testing Service (ETS) and Peregrine Academic Services.
  The ETS Major Field Test (MFT) in Business assessment and the Peregrine Common Professional Component (CPC) assessments will provide the School of Business with data which we use to benchmark to comparative programs and make changes in our program designs.  These major field test measure your entire business education and are not intended to be the course final exam in your capstone course.  We use these results to redesign and improve our programs.  Please give your MFT your best effort.
What is the test like?
  The ETS-MFT and CPC test consist of multiple-choice questions, about half of which are based on short case-study scenarios.  Questions employ materials such as diagrams, graphs and statistical data.  Mathematical operations do not require a calculator.  Most of the questions require knowledge of specific information drawn from material delivered in courses in marketing, management, finance and managerial accounting, or a combination of these.  There are sample questions available in My Park at the bottom of Request for ETS-MFT Proctor e-form.
What happens next?
  The Park Schoool of Business is using a random sampling system to assign capstone courses to the major field tests.  You may take one, but not both of these assessments.  Your professor will know and confirm if your class is scheduled for testing within the first week of the course.  The assessment may be taken via proctored examination centers, taken online, or face-t-face in our course.  These are typically administered during the 5th or 6th week of the course.
  If you are required to take a proctored assessment, you can access the proctor request form through My Park.  Click the Student (tab), and then click Request for ETS-MFT Proctor e-form link where detailed instructions are provided. 

The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.

Late Submission of Course Materials:
Late submission of any assignment will result in a grade penalty for each day it is tardy.

Classroom Rules of Conduct:

Students are expected to be on time and prepared for each class.  Electronic devices will be turned off. 

Course Topic/Dates/Assignments:


Week 1                              Introduction to course, syllabus review
 Mar 19&21                       Chapter 1: Nature of Stratic Management
                                           Case Study: JetBlue Airways
Week 2                             Chapter 2: The Business Vision/Mission
 Mar 26&28                      Chapter 3: The External Assessment
Week 3                             Chapter 4: The Internal Assessment
 Apr 2&4                           Chapter 5: Strategies in Action
                                          Case Study: Krispy Krème Donuts
Week 4                              Chapter 6:  Strategy Analysis and Choice
Apr 9&11                           Mid Term Exam, chapters 1-5
Week 5                              Chapter 7:  Management and Operational Issues
Apr 16&18                        Chapter 8:  Marketing, Finance/Accounting
                                           Case Study: Harley Davidson, Inc.
Week 6                             Chapter 9: Strategy Review, Evaluation, and Control
Apr 23&25                        Peregrine Test
Week 7                             Chapter 10: Business Ethics and Social Responsibility
Apr 30 & May 2                Case Study: Coors Co.
Week 8                              Chapter 11: Global/International Issues
May 7&9                            Case Study: Ford Motor Co.
                                           Final Exam, Chapters 1-11

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty ( or Park University 2012-2013 Undergraduate Catalog Page 97

Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2012-2013 Undergraduate Catalog Page 95

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2012-2013 Undergraduate Catalog Page 98

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Explain what is meant by the term                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Provides Porter's definition of the term, a thorough explanation of how a firm has a superior position to that of competitors, and at least one actual example Provides Porter's definition and an explanation of competitive advantage which supports the superior position of the firm to that of competitors Provides only a definition of the term “competitive advantage” No answer or insignificant explanation 
Identify the five forces that shape competition as described by Porter                                                                                                                                                                                                                                                                                                                                                                                                                                               
Identification and description of Porter's forces and an explanation of how each force impacts the competitive environment. Identify all five of  the forces as described by Porter. Identification of less than five of the forces. No answer or a provision of  unrelated, insignificant data. 
List three directional strategies.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
List of the three different directional strategies,  a description of each, and an explanation of the effect of use on the organization's plans. List  three directional strategies that may be used in planning by an organization. List less than three different directional strategies. No answer or a provision of  unrelated, insignificant data. 
Define the term “strategy”.  Define the term “strategic management”.                                                                                                                                                                                                                                                                                                                                                                                                                                                 
Provide a complete definition of the term(s) and an explanation of how each term is used in the analysis of business plans. Provide a complete definition of the term(s). Provide a partial definition of the term(s). No answer or a provision of  unrelated, insignificant data. 
List the five stages of international development.                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
Provide a list of the five stages and explain how the stages may or may not be evolutionary. Provide a list of the five stages in order of development. Provide a list of less than five stages and/or not in the order of development. No answer or a provision of  unrelated, insignificant data 
*List four phases of strategic management. *List four basic elements of strategic management.                                                                                                                                                                                                                                                                                                                                                                                                                        
*Provide a list of the four phases along with an explanation or description of the activities that occur during the respective phase.

*Provide a list of the four elements along with an explanation or description of  how the element is important to the overall management plan. 
*Provide a list of the of the four phases in order of  phasing.

*Provide a list of the four elements.

*Provide a list of less than four  phases and/or not in the order of  phasing.

*Provide a list of less than four  elements. 
*No answer or a provision of  unrelated, insignificant data

*No answer or a provision of  unrelated, insignificant data 
Whole Artifact                                                                                                                                                                                                                                             
List four phases of strategic management.                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
Provides a thorough, detailed list, description and explanation of the company's phase of strategic management, the elements being used, the competitive advantage, and a prediction of the long range effect on the organization. Using the lists and an actual company case report, identify the phase of strategic management, the elements being used, the strategic direction, and the competitive advantage. Provides incomplete list(s), and partial  or incomplete identification of the phase of strategic management, the elements being used, the strategic direction, and the competitive advantage. No answer or a provision of  unrelated, insignificant data 
List the five stages of international development.                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
Submits a complete list, identifies the stage of development in an actual (or provided) business, and predicts the long range outcome or effect on the business. Provides a complete list and using the list, identifies the stage of international development in an actual (or provided) business. Provides an incomplete list and/or unable to use the list, to identify the stage of international development in an actual (or provided) business. No answer or a provision of  unrelated, insignificant data 


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Last Updated:3/12/2013 8:24:33 AM