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MG 495 Business Policy
Gallegos, Patrick Louis


Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.

Course

MG 495 Business Policy/Blended Course

Semester

S1E 2013 PEH

Faculty

Gallegos, Patrick Louis

Title

Adjunct Faculty

Degrees/Certificates

MBA/Business Management Core
BS Management/Marketing & Management/Human Resources

Office Location

Classroom Location: TBD

Office Hours

Open Via email

Daytime Phone

760-815-7056

Other Phone

760-763-7177

E-Mail

Patrick.Gallegos@park.edu

Patrick.Gallegos@usmc.mil

Semester Dates

Jan 14th - March 10th, 2013

Class Days

-Mondays---

Class Time

5:00 - 10:25 PM

Prerequisites

EC141, EC142, EC315, EN306B, FI360, MG260, MG352, and MK351

Credit Hours

3


Textbook:
   

Author(s): Wheelen, T.L. & Hunger J. D.

Edition/Copyright: 13TH edition, 2012

Publisher: Prentice Hall, Inc.

Type: Hardback (Do not purchase the PAPERBACK edition of this textboook as it does not contain the CASE STUDIES we will need for this class)
 
ISBN 10: 0-13-215322-X

ISBN-13: 978-0-13-215322-5

 

Textbooks can be purchased through the MBS bookstore

Additional Resources:

http://www.park.edu/CAMP/ The Camp Pendleton website provides access to the Park University Library. Click on Library in the Camp Resources box. The Park University Library has the below databases. The student can access these databases with their Student USER ID and Password. 

Park University Library

The McAfee Memorial Library is a place that provides information, links, electronic databases and the online catalog. Contact us for further assistance.

Databases

 

McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email helpdesk@park.edu or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information http://www.park.edu/Current/.


Course Description:
MG495 Business Policy: A series of business cases and materials dealing with a variety of problems confronting general management selected to illustrate the major areas of managerial concern: environmental opportunities and constraints, formulation of business policy, organization for business activity and marshalling of resources for achieving of the firm. 3:0:3 Prerequisites: EC141, EC142, EC315, EN306B, FI360, MG260, MG352, and MK351 or permission of instructor

Educational Philosophy:


   I believe the learning process should be a collaborative effort, the teacher’s responsibility is to design and prepare class lectures and course information to stimulate the students’ curiosity. The responsibility of the student is to come to class fully prepared and to actively participate in the learning process. In addition, the classroom environment is an open discussion, where the student learns from both the teacher and the other students. 

The learning process is a continuous process, where the student should keep learning and updating knowledge learned from the course. In addition, students need to take an active role in the process of their education in order to pursue and achieve their goals.   

Learning Outcomes:
  Core Learning Outcomes

  1. Define the term “strategic management”.
  2. List four phases of strategic management
  3. List four basic elements of strategic management.
  4. Define the term “strategy”.
  5. Identify the five forces that shape competition as described by Porter.
  6. Explain what is meant by the term "competitive advantage".
  7. List three directional strategies.
  8. List the five stages of international development.


Core Assessment:

All Park University courses must include a core assessment that measures the course's Core Learning Outcomes. The purpose of this assessment is to determine if expectations have been met concerning mastery of learning outcomes across all instructional modalities.  

For this course, the core assessment is a Comprehensive Final Examination to be administered in all sections of MG495.  This exam is worth at least 30 percent of the student's final grade and will test students' mastery of the Core Learning Outcomes (as listed on this syllabus) through definitions, essay, and/or multiple choice questions. 

 This core assessment is a CLOSED BOOK, CLOSED NOTES comprehensive examination that must be administered and proctored in the classroom and may not be given as a take-home examination. Students should not have access to the exam or its questions before it is administered. The duration of the exam can be no longer than two hours. 

 No calculators, computers, or materials other than a writing instrument may be used for the exam; this applies to all students, regardless of whether the exam is for on-line or face-to-face students. Completion of the exam is strictly individual; students may not work in groups to complete the exam. 

Link to Class Rubric

Class Assessment:

 

The final course grade will be determined using the following measurements:

  • Homework Assignments: 15%; The student will complete 5 weekly Homework assignments, in week 1, 2, 4, 5 & 7. The homework questions are worth 30 points per week x 5 weeks=150 points
  • Week 2 & 6 Online Discussion Questions (9%); which is made up of the following factors:
    • Students need to post a response to both of the week 2  & 6 online instructor questions by Thursday no later than 1159 PM Pacific Standard Time (PST).
    • Students need to post a response to several students’ responses by Sunday no later than 1159 PM Pacific Standard Time (PST).
    • Students will receive 30 points per week for answering two discussion questions and 15 points per week for responding to two or more students’ responses for a total of 45 points per week (2 x45=90 points).
  • Individual Case Analysis Written and Oral Presentation: 20%;
    • The student will complete a strategic audit of a case study assigned by the instructor on the first day of the class.
    • The student will complete a 3-5 page strategic audit on the assigned case study and will give an oral presentation to the class in the 4th week of the semester.
    • The student can utilize the Strategic audit of a Corporation on page 34 to assist.
    • The student can utilize the Strategic audit worksheet on page 374 to assist.
    • The student can utilize the Example of a Student-Written Strategic audit on page 383 to assist.
  • ETS Major Field Test 4%
    • Student will take the Park University ETS Major Field Test in the 5th Week of the semester.
    • The results of this exam are not linked to your current course, but instead measure the overall learning results of our students from their entire business program.
    • It is important that students take the test seriously; it is worth up to 40 points of your course grade.

oThis exam is NOT the course final exam. It is a stand-alone SB exam.

  • Final Examination 20%; a multiple choice type examination with essay questions.
  • Team Case Analysis Written and Oral Presentation: 20%;
    • The team will complete a strategic audit of a case study assigned by the instructor in the 4th week of the class.
    • The team will complete a 3-5 page strategic audit on the assigned case study and will give an oral presentation to the class in the 7th week of the semester.
    • The team can utilize the Strategic audit of a Corporation on page 34 to assist.
    • The team can utilize the Strategic audit worksheet on page 374 to assist.
    • The team can utilize the Example of a Student-Written Strategic audit on page 383 to assist.
  • Instructor evaluation/class participation 12%; which is made up of the following factors:
    • Attendance (students who do not make contact with instructor prior to class will be given an unexcused absence).
      • In addition, student will lose all participation points for an unexcused absence.
    • Excused absences will only receive partial credit.
    • Participation in classroom discussions
    • Weekly class activities

Grading:

 

 

Item / Assignment

Points

Week 1,2,4,5,& 7 Homework (15%)

150

Week 2 & 6 Online Discussion Questions (9%)

90

ETS (Major Field Test) (4%)

40

Individual Case Analysis Written/Oral Presentation (20%)

200

Team Case Analysis Written/Oral Presentation (20%)

200

Final Examination (20%)

200

Participation (12%)

120

Total Points Possible

1000

 

Letter Grades

Points

Grade

1000 - 900

A

900 - 800

B

800 - 700

C

700 - 600

D

Less than 600

F

RUBRIC for Homework Questions

Homework Question Rubric:

5 points: Homework answer clearly provides sufficient and relevant information that demonstrates a synthesis and integration of the designated learning outcomes.

4 points: Homework answer provides sufficient, relevant information that demonstrates a synthesis and integration of the designated learning outcomes for most aspects.

3 points: Homework answer is relevant but lacks sufficient examples and supporting detail with little synthesis of learning outcomes present.

2 points: Homework answer is incomplete and lacks any integration or synthesis of learning outcomes.

1 point: Homework answer has little or nothing to do with required assignment and the synthesis of designated outcomes.

 

RUBRIC for Week 2 & 6 Online Discussion questions

Online Discussion Question (30 points possible)

1.Did the student response utilize relevant and applicable information from the readings and/or online research to support major points made in discussion question or response to a peer. (10 points)

2.Was the student response indicative of an "informed" response? Was it clear that the student had prepared for the class through completion of assigned text and other readings, a review of the instructor's weekly lecture, and possibly some outside research performed by the student? (10 points)

3.Did the student response reflect advanced-level work (clearly expressed, spelling, grammar, and appropriateness)? (10 points)

Online Peer Review: (15 points possible)

1.Did the student response present original thoughts, ideas, and examples and avoids the use of simple agreement/disagreement with, or restatement of, what others have already said. (8 points)

2.Did the student response reflect advanced-level work (clearly expressed, spelling, grammar, and appropriateness)? (7 points)

 

RUBRIC for Individual Case Analysis Written/ Oral Presentation

Individual Case Analysis Written (120 points possible)

The student will complete a 3-5 page strategic written audit on the assigned case study in the 4th week of the semester

1.Did the student present the current situation of the assigned company? (15 points)

2.Did the student present the Corporate Governance of the assigned company? (15 points)

3.Did the student present the External Environment: (SWOT; Opportunities & Threats) of the assigned company? (15 points)

4.Did the student present the Internal Environment: (SWOT; Strengths & Weaknesses) of the assigned company? (15 points)

5.Did the student present the Analysis of Strategic Factor of the assigned company? (15 points)

6. Did the student present the alternatives and recommendations of the assigned company? (15 points)

7. Did the student present the implementation of the assigned company? (15 points)

8. Did the student present the evaluation and control of the assigned company? (15 points)

Individual Case Analysis Oral Presentation (80 points possible)

The student will conduct an oral presentation of the strategic written audit on the assigned case study in the 4th week of the semester.

1.Did the student utilize a power point presentation to present the individual case analysis? (20 points)

2. Was the individual case analysis presentation between 7-10 minutes?  (20 points)

3. Did the student depict the key points from the written individual case analysis? (40 points)

 

 

RUBRIC for Team Case Analysis Written/ Oral Presentation

Team Case Analysis Written (120 points possible)

The team will complete a 3-5 page strategic written audit on the assigned case study in the 7th week of the semester

1.Did the team present the current situation of the assigned company? (15 points)

2.Did the team present the Corporate Governance of the assigned company? (15 points)

3.Did the team present the External Environment: (SWOT; Opportunities & Threats) of the assigned company? (15 points)

4.Did the team present the Internal Environment: (SWOT; Strengths & Weaknesses) of the assigned company? (15 points)

5.Did the team present the Analysis of Strategic Factor of the assigned company? (15 points)

6. Did the team present the alternatives and recommendations of the assigned company? (15 points)

7. Did the team present the implementation of the assigned company? (15 points)

8. Did the team present the evaluation and control of the assigned company? (15 points)

Team Case Analysis Oral Presentation (80 points possible)

The team will conduct an oral presentation of the strategic written audit on the assigned case study in the 7th Week of the semester.  

1.Did the team utilize a power point presentation to present the case analysis? (20 points)

2. Was the team case analysis presentation between 7-10 minutes?  (20 points)

3.Did the team depict the key points from the written case analysis? (40 points)

 

The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.

All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.

Late Submission of Course Materials:

 Late work is on Case by Case basis. Student needs to contact instructor prior to an assignment being due. Late work will receive partial credit.   

Extra Credit:

No Extra is offered in this course.

Classroom Rules of Conduct:

 

Any classroom conduct that disrupts the learning environment in the opinion of the instructor, will not be tolerated.

Also remember that computers make writing and revising much easier and more productive.

Students must recognize though that technology can also cause problems.

Students must be responsible for planning ahead and meeting deadlines in spite of technology.

Be sure to save copies of your work to disk, hard drive, and print out paper copies for backup purposes.

Course Topic/Dates/Assignments:

 

MG495 Course Topic/Dates/Assignments:

Day/Week

Mondays

Reading Assignment

Activities

MISC

Jan  14/Week 1

Chapters 1 & 2

Homework Due Jan 27th NLT 1159 PM PST

FACE TO FACE

Jan 21/ Week 2

Chapters 3 & 4

Online Discussion Due Jan 27th, NLT 1159 PM PST

Homework Due Jan 27th NLT 1159 PM PST

ONLINE CLASS

Jan 28/ Week 3

Chapters 5 & 6

NO HOMEWORK

FACE TO FACE

Feb 4th/Week 4

Chapters 7 & 8

Homework Due Feb 10th, NLT 1159 PM PST

FACE TO FACE/Individual Case Presentations

Feb 11th/ Week 5

Chapters 9 & 10

ETS (Major Field Test)

Homework Due Feb17th,  NLT 1159 PM PST

FACE TO FACE/ETS Test

Feb 18th/ Week 6

Chapter 11

Online Discussion Due Feb 24th, NLT 1159 PM PST

NO HOMEWORK

ONLINE CLASS

Feb 25th/ Week 7

Chapter 12

Homework Due March 3rd,  NLT 1159 PM PST

FACE TO FACE/Group Case Presentations

March 4th/ Week 8

Final Exam

-

FACE TO FACE

 

Week 1: Course Topic/Dates/Assignments(Building TBD)

1. Course Review; Introductions and Review of Syllabus

2. Review Chapters 1 & 2:
 
3.  Assignment of Companies: Instructor will assign students companies for their individual case analysis


4. Homework; Post the week 1 homework in
a word.doc via the dropbox by NLT Sunday Jan 27th,  1159 PM Pacific Standard Time (PST).

 

Week 2 Course Topic/Dates/Assignments:(Online Class)

1. Online Class: Class will be conducted via online from Jan 21 – Jan 27.

2. Online Discussion Question; Instructor will post questions on Jan 21.

*Post responses to both of the Online Instructor Discussion Questions by NLT Thursday Jan 24th, 1159 PM (PST)

*Reply to two or more student’s response by NLT Sunday Jan 27th, 1159 PM (PST)

3. Review Chapters 3 & 4:

4. Homework; Post the week 2 homework in a word.doc via the dropbox by NLT Sunday Jan 27th,  1159 PM Pacific Standard Time (PST).

 


Week 3 Course Topic/Dates/Assignments:
(Building TBD)

1. Review Chapters 5 & 6:

2. NO HOMEWORK

Week 4 Course Topic/Dates/Assignments:(Building TBD)

1. Individual Case Presentations; Students will turn in written Individual Case Analysis and conduct oral presentations on assigned company. Students will turn in written case analysis via the dropbox by NLT Monday February 4th, 1159 PM (PST)

2. Review Chapters 7 & 8:
 
3. Assignment of Companies: Instructor will assign teams and companies for the team case analysis

4. Homework; Post the week 4 homework in
a word.doc via the dropbox by NLT Sunday Feb 10th, 1159 PM (PST).



 

Week 5 Course Topic/Dates/Assignments:(Building TBD)

1. ETS Test; Will be conducted at the Park University Park Lab. 

*It is a two hour test that will be taken on the Park University Park Lab computers.

2. Final Exam Review; Exam will be two hours and closed book & Closed notes

3. Review Chapters 9 & 10:

4. Homework; Post the week 5 homework in a word.doc via the dropbox by NLT Sunday Feb 17th, 1159 PM (PST).

 

Week 6 Course Topic/Dates/Assignments:(Online Class)

1. Online Class: Class will be conducted via online from Feb 18th – Feb 24th

2. Online Discussion Question; Instructor will post questions on Feb 18th.

*Post  responses to both of the Online Instructor Discussion Questions by NLT Thursday Feb 21st, 1159 PM (PST)

*Reply to two or more student’s response by NLT Sunday Feb 24th, 1159 PM (PST)

3. Review Chapter 11:

4. NO HOMEWORK

 

Week 7 Course Topic/Dates/Assignments:(Building TBD)

1. Team Case Presentations; Teams will turn in Written Case Analysis and conduct Oral Presentation on assigned company. Teams will turn in written case analysis via the dropbox by NLT Monday February 25th, 1159 PM (PST)

2. Review Chapter 12:

3. Homework; Post the week 7 homework in a word.doc via the dropbox by NLT Sunday March 3rd, 1159 PM (PST).

 

Week 8 Course Topic/Dates/Assignments:(Building TBD)

1. Final Exam; Exam will be two hours and closed book & Closed notes

2. Final Grades: All final grades will be sent to Park University by NLT Sunday March 10th, 10:00 PM (PST)

Academic Honesty:
Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty (www.park.edu/current or http://www.park.edu/faculty/).from Park University 2011-2012 Undergraduate Catalog Page 95-96

Plagiarism:
Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 95

Attendance Policy:
Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.

  1. The instructor may excuse absences for valid reasons, but missed work must be made up within the semester/term of enrollment.
  2. Work missed through unexcused absences must also be made up within the semester/term of enrollment, but unexcused absences may carry further penalties.
  3. In the event of two consecutive weeks of unexcused absences in a semester/term of enrollment, the student will be administratively withdrawn, resulting in a grade of "F".
  4. A "Contract for Incomplete" will not be issued to a student who has unexcused or excessive absences recorded for a course.
  5. Students receiving Military Tuition Assistance or Veterans Administration educational benefits must not exceed three unexcused absences in the semester/term of enrollment. Excessive absences will be reported to the appropriate agency and may result in a monetary penalty to the student.
  6. Report of a "F" grade (attendance or academic) resulting from excessive absence for those students who are receiving financial assistance from agencies not mentioned in item 5 above will be reported to the appropriate agency.

Park University 2011-2012 Undergraduate Catalog Page 98

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .



Rubric

CompetencyExceeds Expectation (3)Meets Expectation (2)Does Not Meet Expectation (1)No Evidence (0)
Synthesis                                                                                                                                                                                                                                                  
Outcomes
Explain what is meant by the term                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Provides Porter's definition of the term, a thorough explanation of how a firm has a superior position to that of competitors, and at least one actual example Provides Porter's definition and an explanation of competitive advantage which supports the superior position of the firm to that of competitors Provides only a definition of the term “competitive advantage” No answer or insignificant explanation 
Analysis                                                                                                                                                                                                                                                   
Outcomes
Identify the five forces that shape competition as described by Porter                                                                                                                                                                                                                                                                                                                                                                                                                                               
Identification and description of Porter's forces and an explanation of how each force impacts the competitive environment. Identify all five of  the forces as described by Porter. Identification of less than five of the forces. No answer or a provision of  unrelated, insignificant data. 
Evaluation                                                                                                                                                                                                                                                 
Outcomes
List three directional strategies.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
List of the three different directional strategies,  a description of each, and an explanation of the effect of use on the organization's plans. List  three directional strategies that may be used in planning by an organization. List less than three different directional strategies. No answer or a provision of  unrelated, insignificant data. 
Terminology                                                                                                                                                                                                                                                
Outcomes
Define the term “strategy”.  Define the term “strategic management”.                                                                                                                                                                                                                                                                                                                                                                                                                                                 
Provide a complete definition of the term(s) and an explanation of how each term is used in the analysis of business plans. Provide a complete definition of the term(s). Provide a partial definition of the term(s). No answer or a provision of  unrelated, insignificant data. 
Concepts                                                                                                                                                                                                                                                   
Outcomes
List the five stages of international development.                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
Provide a list of the five stages and explain how the stages may or may not be evolutionary. Provide a list of the five stages in order of development. Provide a list of less than five stages and/or not in the order of development. No answer or a provision of  unrelated, insignificant data 
Application                                                                                                                                                                                                                                                
Outcomes
*List four phases of strategic management. *List four basic elements of strategic management.                                                                                                                                                                                                                                                                                                                                                                                                                        
*Provide a list of the four phases along with an explanation or description of the activities that occur during the respective phase.



*Provide a list of the four elements along with an explanation or description of  how the element is important to the overall management plan. 
*Provide a list of the of the four phases in order of  phasing.



*Provide a list of the four elements.







 
*Provide a list of less than four  phases and/or not in the order of  phasing.



*Provide a list of less than four  elements. 
*No answer or a provision of  unrelated, insignificant data



*No answer or a provision of  unrelated, insignificant data 
Whole Artifact                                                                                                                                                                                                                                             
Outcomes
List four phases of strategic management.                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
Provides a thorough, detailed list, description and explanation of the company's phase of strategic management, the elements being used, the competitive advantage, and a prediction of the long range effect on the organization. Using the lists and an actual company case report, identify the phase of strategic management, the elements being used, the strategic direction, and the competitive advantage. Provides incomplete list(s), and partial  or incomplete identification of the phase of strategic management, the elements being used, the strategic direction, and the competitive advantage. No answer or a provision of  unrelated, insignificant data 
Component                                                                                                                                                                                                                                                  
Outcomes
List the five stages of international development.                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
Submits a complete list, identifies the stage of development in an actual (or provided) business, and predicts the long range outcome or effect on the business. Provides a complete list and using the list, identifies the stage of international development in an actual (or provided) business. Provides an incomplete list and/or unable to use the list, to identify the stage of international development in an actual (or provided) business. No answer or a provision of  unrelated, insignificant data 

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Last Updated:12/20/2012 11:53:39 AM