MBA611 Green Marketing

for S2P 2013

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Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.


MBA 611 Green Marketing


S2P 2013 MBD


Koudou, Nicolas


Professor of Business Administration



Office Location

Downtown Kansas City, Rm 923

Office Hours

Mondat/Tuesday: 9:30-2:30pm; Wednesday: 11:00-5:00pm; Thursday 9:30-2:30pm and Friday by appointment

Daytime Phone



Semester Dates

March 18- May 08

Class Days


Class Time

5:30 - 9:50 PM



Credit Hours




No textbooks are required for this course; however students are required to conduct extensive research on the web on the topic. 

Additional Resources:
Academy of Marketing Science Review

· Advances in Consumer Research Asia Pacific Journal of Marketing and Logistics

· Asian Journal of Marketing

· Australasian Marketing Journal


· Direct Marketing: An International Journal

· European Journal of Marketing

· Health Marketing Quarterly

· Industrial Marketing Management

· International Journal of Advertising

· International Journal of Bank Marketing

· International Journal of Consumer Studies

· International Journal of Electronic Marketing and Retailing

· International Journal of Internet Marketing and Advertising

· International Journal of Market Research

· International Journal of Media Management

· International Journal of Mobile Marketing

· International Journal of Nonprofit and Voluntary Sector Marketing

· International Journal of Retail and Distribution Management

· International Journal of Research in Marketing

· International Journal of Sport Management and Marketing

· International Journal of Sport Marketing & Sponsorship

· International Journal of Technology Marketing

· International Journal of Wine Marketing

· International Marketing Review

· International Review of Retail, Distribution and Consumer Research

· International Review on Public and Non Profit Marketing


Journal of Advertising Research

· Journal of Applied Marketing Theory

· Journal of Brand Management

· Journal of Business & Industrial Marketing

· Journal of Business-to-Business Marketing

· Journal of Consumer Behaviour

· Journal of Consumer Culture

· Journal of Consumer Marketing

· Journal of Consumer Psychology

· Journal of Consumer Research

· Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

· Journal of Customer Behaviour

· Journal of Database Marketing and Customer Strategy Management

· Journal of Direct, Data and Digital Marketing Practice

· Journal of Empirical Generalisations in Marketing Science

· Journal of Euromarketing

· Journal of Fashion Marketing and Management

· Journal of Financial Services Marketing

· Journal of Food Distribution Research

· Journal of Food Products Marketing

· Journal of Global Academy of Marketing Science

· Journal of Global Marketing

· Journal of Historical Research in Marketing

· Journal of Hospital Marketing & Public Relations

· Journal of Hospitality and Leisure Marketing

· Journal of Interactive Advertising

· Journal of Interactive Marketing

· Journal of International Consumer Marketing

· Journal of International Marketing

· Journal of Internet Marketing

· Journal of Marketing Channels

· Journal of Marketing Communications

· Journal of Marketing Education

· Journal of Marketing for Higher Education

· Journal of Marketing Management

· Journal of Marketing Research

· Journal of Marketing Theory and Practice

· Journal of Medical Marketing

· Journal of Nonprofit & Public Sector Marketing

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Course Description:
MBA 611 Green Marketing:This is an environmental marketing course dealing with issues related to the environment. Topics covered are centered around the theoretical basis, managerial prospective, public policy viewpoint, or for empirical evidence. This course also covers a wide array of topics from segmentation to product, advertising, and distribution strategies and from a micro to a macro environmental marketing. Prerequisite: MK 351 or equivalent approved by Program Director. (Formerly MK 615)

Educational Philosophy:


The responsibilities and role of faculty are to (1) be a role model for his/her students and an excellent teacher possible. This means that Professor must have a foundation of basic knowledge and to be able to “starve” for the latest findings and theories in the areas of his/her expertise, to be able to prepare and deliver stimulating and informative lectures, for maintaining high standards, guiding and facilitating students learning process in any way necessary. Thus, a faculty member must enhance free expression in and out of classroom toward the pursuit of learning.

  • Facilitator: be able to assist students to develop interest in the subject matter
  • High Standards: always expect more from students. If students are performing under standards, they will need a particular attention from their faculty to help them raise their level of confidence.
  • Knowledge of the Subject Matter: an excellent faculty must always be prepared before delivering lectures. This means reading a wide variety of material and use the knowledge acquired to always improve lecture delivery.
  • Enthusiasm: show passion and enthusiasm about the subject matter to students.
  • Genuine Concern for Students: care about your students and their class performance.
  • Intrinsic Satisfaction with Teaching: an excellent faculty should always be exhausted and pleased at the end of his/her class.
My classroom philosophy is strongly centered on mutual respect between Professor and Students. I highly believe that classroom environment should be friendly and enjoyable to enhance attractive learning conditions. Students and Professor should enjoy a cooperative and collaborative relationship based on exchange of information and knowledge that are mutually beneficial. This approach is a remarkable opportunity to help students develop and form their opinions freely in friendly and agreeable atmosphere. In this context, I often think of myself as a mentor, coach, and facilitator, constantly stimulating, challenging and appreciating the achievement of my students. In this role, I am proud and fortunate to be able to contribute to the academic and professional growth of my students.

Learning Outcomes:
  Core Learning Outcomes

  1. List and define the ecological imperatives.
  2. Discuss the role of green marketing in sustainable development.
  3. Explain the roles of the corporate and government in green marketing.
  4. List the marketplace responses to green products and services.
  5. Explain the reasons behind the rising numbers of environmentally responsible products and services.

Core Assessment:

Class Assessment:

1. Comprehensive exam
2. Green Marketing issues' paper
3. Presentation


Comprehensive Exam                                                 100
Green Marketing Paper                                               100
Presentation     (50@ 2)                                             100
  •  Participation (based on team performance)          50                                            
     Participation (based on individual performance)    50
        Total                          300 pts
100-90 A
  80-89 B
  70-79 C
  60-69 D
    <60  F
Note: This syllabus is subject to change at any time the instructor finds it necessary

Late Submission of Course Materials:

All the written assignments must be done using the the analytical, integrative, problem-solving and critical thinking skills and be submitted on due date and time. Late submission will be rejected and an "F" grade will be assigned unless some arrangement was previously made with the instructor.

Classroom Rules of Conduct:
Each student is required to turn in at least two- written case analysis and case summary during the session.  Assignment questions must be answered using the analytical, integrative, problem-solving and critical thinking skills and be free of grammatical and spelling mistakesThe APA format is recommended in all your assignments.  A failure to follow instructions will end up with a failing grade. It is also required that all team members participate evenly in the final project. A team member who does not want to collaborate with his/her peers for the team project can be fired by his/her peers and be asked to write the project alone. Failure to do so will end up with a failing grade in the final project.

Academic Honesty:
As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2012-2013 Graduate Catalog Page 21-22


Plagiarism is the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct.  Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2012-2013 Graduate Catalog Page 21

Attendance Policy:

Students must participate in an academically related activity on a weekly basis in order to be marked present in an online class. Examples of academically-related activities include but are not limited to: contributing to an online discussion, completing a quiz or exam, completing an assignment, initiating contact with a faculty member to ask a course related question, or using any of the learning management system tools. Park University 2012-2013 Graduate Catalog Page 26

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .


Dr. Ahilé Nicolas Koudou is a Professor and Director of Graduate Programs in Business Administration at Park University, Kansas City, Missouri. He has lectured at Butler University and at University of Indianapolis. Dr. Koudou also worked as Associate Editors of African Journal of Business Management and as visiting Professor at “Université Africaine de Technologie and de Management”, and at “Institut Universitaire du Bénin”, in Republic of Bénin.

Born Ahilé Nicolas Koudou in Doukouyo, Ivory Coast; Koudou received his B.A. degree at University of Indianapolis in Business Administration, MBA degree from Butler University in Indianapolis, Indiana, and went on to receive his PhD degree in Forest Products Marketing at Louisiana State University, Baton Rouge, Louisiana. As a Professor and Director of Master in Business Administration, Dr. Koudou has been awarded Fulbright Fellowship twice , in 2003 and 2010, to teach and conduct research at Université d’Abomey-Calavi in Republic of Bénin and to conductFuneral industry research in Ghana, respectively. While he was conducting research and teaching at Université d’Abomey-Calavi, Dr. Koudou chaired five Master theses and supervised three PhD dissertations.

His academic recognitions include Outstanding Park School of Business Faculty Award; MBA Distinguished Professor Award; three times winner of Who’s Who Among America’s Teachers and Member of Louisiana State University Chapter of the Honor Society of Agriculture, Gamma Sigma Delta.

Dr. Koudou has published several peer review articles in professional journals and Conference proceedings and has presented his work in national and International Conferences. His research interests are in Prestige Marketing, Green Marketing, Hermetic marketing, Land Acquisitions and sustainable Natural Resources Management, Foreign Direct Investment, Sustainable Economic development, Forest Resources and Eco-tourism based Sustainable development, and International Trade and Marketing of forest products



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Last Updated:2/20/2013 2:02:41 PM