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MBA 675 Entrepreneurship Seminar
Achterhof, Ruth


Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.

Course

MBA 675 Entrepreneurship Seminar

Semester

S2P 2013 DL

Faculty

Achterhof, Ruth

Title

Adjunct Faculty

Degrees/Certificates

PhD, Capella University
M.A., Western Michigan University
BS, Texas Tech University

Office Location

Florida

Office Hours

9 AM - 9 PM eastern Time

Daytime Phone

386-677-6303    9 AM - 9 PM eastern

E-Mail

Ruth.Achterhof@Park.edu

rachterhof@gmail.com

Semester Dates

March 18, 203 - May 12, 2013

Class Days

TBA

Class Time

TBA

Credit Hours

3


Textbook:

Down, S. (2010). Enterprise, entrepreneurship and small business. London: Sage Publications.

ISBN 978-1-4129-1012-5

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:

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Course Description:
MBA 675 Entrepreneurship Seminar: This is a capstone course for entrepreneurial and small business management. It assists students in investigating crucial facets of self employment ventures. The course materials deal with the acquisition and development of resources at each level in the entrepreneurial process, from identification of opportunity to harvesting. Thus, students are asked to develop a business plan for testing the most critical aspects of establishing and maintaining an enterprise. Students own skills and interests are assessed and compared with successful entrepreneurial profiles. Case analysis and classroom discussions are the delivery modes used to deal with a variety of problems at different levels of a new venture. Prerequisite: MG 352 or equivalent approved by Program Director. (Formerly MG 675)

Educational Philosophy:

Dr Ruth’s personal teaching philosophy is that every student contact is part of a learning commitment to keep Park University as a "school of choice." The student population is increasingly diverse; in race, ethnic background, age, ability and interests. Adult learners are focused on their personal goals and want applications based learning. 

Ultimately my teaching philosophy is to facilitate learning by reducing barriers, to help students succeed at the process of accomplishing the course objectives, and to continue their education at Park University with a positive learning experience.  

Learning Outcomes:
  Core Learning Outcomes

  1. Explain the challenge of new-venture start-ups.
  2. Present critical factors involved in new-venture development.
  3. Examine why new ventures fail.
  4. Explain certain factors that underlie venture success.
  5. Demonstrate the evaluation process methods: profile analysis, feasibility criteria approach, and comprehensive feasibility approach.
  6. Present a complete outline of an effective business plan and a discussion of each segment.


Core Assessment:

Class Assessment:

Course Activities

Weekly Readings - Each week chapters from the text and a short instructor lecture will be assigned as required reading. The Lecture also contains links to additional handouts that are to be read that week

Discussion Questions - There will be discussion questions in weeks 1- 8.  Post your answers in the Discussion thread for that week on the course web site.  Each question should be 100-150 words single spaced in your word processor. The answer may include information from the text or handouts also should include personal experiences and opinion to demonstrate critical thinking and application. They are due on Thursday before midnight CT (Central Time).  They are posted separately in individual threads for each question. After posting your answers, begin making  more than 2 replies to other students' posts over more than a single day; a dialogue.  70 points per week (560 points total).

Discussion rubric

Excellent

Fair

Poor

Initial post made by Thursday

Initial post made by Thursday

Initial post made after Thursday

Sources cited/APA format

Sources mentioned with APA attempted

Sources are not mentioned/ no APA

Multiple replies; more than two in each DQ thread on multiple days

Two replies in each DQ thread on multiple days

Less than  two replies in each DQ thread

Replies demonstrate critical thinking, application examples, and contribute substance to discussion dialogue

Replies demonstrate some critical thinking, some application, and contribute generally to discussion dialogue

Replies do not demonstrate critical thinking, have no application example, and contribute very little to discussion dialogue

Replies completed by end of week Sunday

Replies completed by end of week Sunday

Replies not completed by end of week Sunday

70-63 points

62- 42  points

41 points or less

Business Plan Analysis: In weeks 5 & 6 you will be developing the elements of an analysis that is competed in week 7. The end result will be an analysis that covers business plan formats that can aid in developing and sustaining a new business during planning and start up.  

In week 5, there is a 2 page single spaced overview of at least 5 sources you have found that contained business plans with different formats and headings. The different formats should be compared and contrasted in a table along with narrative explaining what your feel some of the advantages and disadvantages of the plan formats might be. In addition to headings, examine content, use of graphics, financial information, professional appearance, any weaknesses or strengths you perceive. Post by Sunday night to the drop box. (100 points)

In week 6, there is a 2 page single spaced overview of what you feel are important elements for a business plan in a specific business in a specific industry. Look for success factors for that industry in web based sources, noting success factors especially appropriate for start-ups to consider. Organize the success factors by type (entrepreneurial skills, financial, operations, etc).  Summarize what you have found in the paper. Post by Sunday night to the drop box. (100 points)

In week 7, compare your two previous analyses and select the business plan format elements (headings, content, graphics, etc) that you feel are most appropriate for a specific business idea in a specific industry.  

The final paper will have a title page, abstract page, 5- 6 pages of single spaced body, and a references page. Cite and reference any sources you use in the paper.

The paper is due by Sunday night in the course drop box in week 7. (120 points; the total project is 320 points)

 

Business plan analysis rubric

Excellent

Fair

Poor

Weekly sections posted to the drop box by Sunday in weeks 5, 6 & 7

Weekly sections posted to the drop box by Sunday in weeks 5, 6 & 7

Weekly sections not posted to the drop box by Sunday in weeks 5, 6 & 7

Sources cited and referenced /APA format

Sources mentioned with APA attempted

Sources are not mentioned/ no APA

Weekly content is well developed per the syllabus description

Weekly content is fairly well developed per the syllabus description

Weekly content is not well developed per the syllabus description

Final product (week 7) contains logical business plan format/ content for a specific business in a specific industry

Final product (week 7) contains fairly logical business plan format/ content for a specific business in a specific industry

Final product (week 7) does not contain logical business plan format/ content for a specific business in a specific industry

320 – 188 points

187 – 256 points

255 points or less.

Journal Post - The weekly Journal (weeks 1- 8) should explain how the concepts of the course relate to your workplace or personal experience.  Something that has made you go "Aha!" Do not summarize the reading, but perhaps comment on concepts directly applicable to your workplace.  It is not enough to identify a list of chapter topics. You should be able to demonstrate that you have thought through a topic or two and can relate them to your experience. Journals will be approximately 100-150 words single spaced in your word processor and posted to the Journal icon.  They should be sent no sooner than Friday evening and no later than by midnight Sunday CT (Central Time) in weeks 1-8.  15 points per week (120 points total)

Journal rubric

Excellent

Fair

Poor

Initial post made by Sunday (after Friday afternoon)

Initial post made by Sunday

Initial post made after Sunday

Post identifies two or more concepts related to the weekly topics

Post identifies one concept related to the weekly topics

Post does not contain a concept from the weekly topics

Concepts mentioned are clearly and appropriately applied to a business setting

Concepts mentioned are fairly clearly and appropriately applied to a business setting

Concepts mentioned are not clearly and appropriately applied to a business setting

Post is well written with good writing skills

Post contains some minor writing errors

Post contains multiple writing errors

Sources cited/APA format

Sources mentioned with APA attempted

Sources are not mentioned/ no APA

15-14 points

13-12 points

11 points or less

Grading:

Course Grading

Points

Discussion post + participation  (70 pts each weeks 1 -8)        560

Journal  (15 pts each weeks 1 -8)                                               120

Business Plan Analysis (week 5 & 6, each 100 pts)                    200

Business Plan Analysis (week 7)                                                 120

Total Points -                                                                              1000

Course Grading Scale

90% to 100% of total points= A (900-1000)

80% to 89%  of total points = B (800-899)

70% to 79%  of total points = C (700-799)

60% to 69%  of total points = D (600-699)

below 60%                   = F    (599 or less)

Final grades will be based proportionately on  tests, activities, and business plans or research papers.  Final grades may be affected directly by discussion thread participation.

Late Submission of Course Materials:
Submission of Late Work: Assignments received after date due will not receive full credit; the assignment loses 10% per day and has no value after 7 days. Any work submitted more than 7 days late will not be accepted.  

Course Topic/Dates/Assignments:

Week 1 Homework:

Reading:

Textbook: Chapter 1

Read Syllabus; printing off is recommended

 Discussion Questions (initial post due by Thursday midnight CT to the

          discussion):

1.     Down (your text author) feels that we are free to create “portfolio/boundary-less careers,” due in part to a changing focus on individualism and that this freedom comes with risk and stress (2010, p. 13). Relate these concepts to your career path and entrepreneurial vision either in support of or negating the author’s views.

2.     In the Fenderco case (pages 9-10), answer questions 1-3 in your initial

post. Support your reasoning with sources.

           Make more than 2 comments to peers in each thread during Week 1

     Journal: Post to the Discussion forum icon. Your weekly aha (due by

               Sunday –posted after Friday evening). 

 

Week 2 Homework:

Reading:

Article: Joh, J.M. & Mayfield, M. (2009). The discipline of product

          discovery: Identifying breakthrough business opportunities. The

          Journal of Business Strategy, 30 (2/3), 70.   In Proquest database

          in the Park University library.

Textbook: Chapters 2-3

 

Discussion Questions (initial post due by Thursday midnight CT to the

          discussion):

1.     How would you describe your own searching processes or the processes you would most likely employ to find a new business idea? Explain your choices or processes. 

2.     In the Fenderco case (pages 32-33), answer all the parts of questions 1 and2 (of the 4 main questions listed) in your initial post. Support your reasoning with sources.

Make more than 2 comments to peers in each thread during Week 2.

Journal: Your weekly aha (due by Sunday to the class forum- posted after

          Friday evening)

 

 

Week 3 Homework:

 

Reading:

Textbook: Chapter 4

Article: Trevelyan, R. (2011, January). Self-efficacy and effort in new

          venture development. Journal of Management and Organization.17,

          (1), 2- 15.   In the Proquest database in the Park online library.

Discussion Questions (due by Thursday midnight CT to the class forum):

1.     Using the activity our text describes on page 71 as a starting point, come up with 2 short examples of skills or attributes of your self-identity that reflect what you perceived as being positive factors for entrepreneurial success. Include a source in your post that supports that attribute as a positive factor.

Additionally, what would your primary motivation be to become an entrepreneur?

2.     In the Fenderco case (pages 72-73), answer the first 4 (of 5) questions listed in your initial post. Support your reasoning with sources.

Make more than 2 comments to peers in each thread

Journal: Your weekly aha (due by Sunday to the class forum- posted after

          Friday evening)

Week 4 Homework:

Reading:

Textbook: Chapters  5 & 6

Article: Edwards, P., Ram, M., Gupta, S.S. & Tsai, C. (2006, September).

          The structuring of working relationships in small firms: Towards a

          formal framework.  Organization, 13, (5),  701-723 In the Proquest

          database in the Park online library.

Discussion Questions (due by Thursday midnight CT to the class forum):

1.     Describe a small business idea (one of your own or a common one like a retail shop or service business and the impact that a small group of employees might have on decision making and change. Including the concepts of fraternalism, paternalism, benevolent autocracy and sweating in your post. 

2.     In the Fenderco case (pages 100-103) and the example you used in DQ 1 this week, answer the three parts (a-c) in the question 1 on page 103.  Additionally, how would these three elements be impacted if you are the only employee of your company (i.e., a self-employed accountant or fitness trainer or consultant, etc).

Make more than 2 comments to peers in each thread

Journal: Your weekly aha (due by Sunday to the class forum- posted after

          Friday evening)

`

 

Week 5 Homework:

 

Reading:

Textbook: Chapter 8

Article: Schiff, A., Hammer, S. & Das, M. (2010) A financial feasibility test

          for aspiring entrepreneurs. The Entrepreneurial Executive. 15 , 33-

          38. In the Proquest database in the Park University Online library.

Discussion Questions (due by Thursday midnight CT to the class forum):

1.     For a current or past employment, make a list of the resources (financial, marketing, operational, etc) that might have been used to “set up” or maintain the organization and its functions. Briefly explain the function of each resource. Review the lists of others in class and look for innovative or creative resources that might not be included.

2.     Using any 2 strategic analysis tools (some are SWOT analysis, gap analysis, Miles and Snow model, Porter’s Five Forces, PEST analysis, value chain analysis, contingency framework or Boston Consulting Group model or 2 of your choice (use the Internet or other texts for examples of these tools), apply the tools to a small service company you find on the Internet (look for web sites for cleaners, landscapers, automotive shops, etc. it need not be a company with which you are familiar. Include a reference to the site at the end of your assignment.   Also explain in your post why each tool was effective (or not) and its usefulness for gathering information and impacting future strategies.

Business Plan analysis: In week 5, there is a 2 page single spaced overview due

          analyzing  5 or more sources you have found that contained business

          plans. Look for plans with different formats and headings. The different

          formats/ headings should be compared and contrasted in a table

          along with narrative explaining what you feel some of the advantages and

          disadvantages  the different formats might have. In addition to headings,

          examine content, use of graphics, financial information, professional

          appearance, and any weaknesses or strengths you perceive. Post by

          Sunday night to the drop box.

Journal: Your weekly aha (due by Sunday to the class forum- posted after

          Friday evening)

 Week 6 Homework:

Reading:

Textbook: Chapter s 7 & 9

Article:Harrison, B. (1994, Spring). . The small firms myth. California                           Management       Review. 36,(3), 142-159.   In Proquest database

          Park University Online library.

Discussion Questions (due by Thursday midnight CT to the class forum):

1.     In the Fenderco case (pages 118-119) , answer questions 1, 2 and 3.  Additionally, how might a larger organization encourage their employees to be more entrepreneurial in their thinking?

2.     In the Fenderco case (pages 161) , answer the 3 questions under the activity heading. Additionally, using an industry you have experience in or a business idea you are considering, what are some of the ways innovation might occur? 

Make more than 2 comments to peers in each thread

Business Plan Analysis: In week 6, there is a 2 page single spaced

          overview of what you feel are important elements for a business

          plan in a specific business in a specific industry. Look for success

          factors for that industry in web based sources, noting success

          factors especially appropriate for start-ups to consider. Organize

          the success factors by type (entrepreneurial skills, financial,

          operations, etc). Summarize what you have found in the paper. 

          Post by Sunday night to the drop box. 

Journal: Your weekly aha (due by Sunday to the class forum- posted after

          Friday evening)

 


Week 7 Homework:

 

Reading:

Textbook: Chapters 10 & 11

Article: Muntean, S.C. (2011, Spring). Embracing entrepreneurship. 

          Indiana Business Review. 86, (1); 1-3. In Proquest database in the

          Park University online library

Discussion Questions (due by Thursday midnight CT to the class forum):

1.                      Using Wikipedia and Google, read background information about 2 of the following people (if your last name begins with A-K, read about Alan Bond and Jeffrey Skilling; if your last name begins with L-Z, read abut Bernard Madoff and John DeLorean. Answer the following: Are these people described as good, unlucky or bad men? To what extent do you think the behaviors of these entrepreneurs are typical? Were they simply unlucky to get caught? What is your personal dominant mental picture of the entrepreneur. Also list some positive and negative attributes you think might be in the mental pictures of others.   

2.                      In the Fenderco case (pages 199-200) , answer the 3 questions under the activity heading. Additionally, using an industry you have experience in or a business idea you are considering, how would government policy or support impact that business specifically? 

Make more than 2 comments to peers in each thread

Business Plan Analysis: In week 7, compare your two previous analyses

          and select the business plan format elements (headings, content,

          graphics, etc) that you feel are most appropriate for a specific

          business idea in a specific industry.   The final paper will have a title

          page, abstract page, 5- 6 pages of single spaced body, and a

          references page. Cite and reference any sources you

          use in the paper. The paper is due to the course drop box by

          Sunday in week 7.  Check the syllabus rubric and assignment

          description before submitting.

Journal: Your weekly aha (due by Sunday to the class forum- posted after

          Friday evening)

 


Week 8 Homework:

 

Reading:

Textbook: Chapter 12

Discussion Questions (due by Thursday midnight CT to the class forum);

Discussion Questions (due by Thursday midnight CT to the class forum):

1.     Select one of the following three evaluation process methods and find information  about the concept on the internet. Entrepreneur profile analysis, new business feasibility criteria approach, or comprehensive feasibility approach for new business.  Write a short overview as an educational tool for your peers about the term giving credit to your sources. Compare the descriptions in the dialogue with your peers and how useful the method is for an entrepreneur.

2.     Post the outline format for the business plan that you feel best addresses a business concept you are interested in. Justify the headings you have included in the outline (and some you may not have included) and why you feel this format is the best choice to use as a planning tool.

Make more than 2 comments to peers in each thread

Journal: Your weekly aha (due by Sunday to the class forum- posted after

          Friday evening)


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Last Updated:3/2/2013 5:56:46 PM