CA567 Comm Tchng, Trng & Consulting

for S1P 2013

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Mission Statement: Park University provides access to a quality higher education experience that prepares a diverse community of learners to think critically, communicate effectively, demonstrate a global perspective and engage in lifelong learning and service to others.

Vision Statement: Park University, a pioneering institution of higher learning since 1875, will provide leadership in quality, innovative education for a diversity of learners who will excel in their professional and personal service to the global community.


CA 567 Comm Tchng, Trng & Consulting


S1P 2013 DL


Dr. Joan E. Aitken


Professor, Park University

Office Location

None, distance location.

Office Hours

See course announcements.

Daytime Phone

See course announcements.


Web Page

Class Days


Class Time


Credit Hours



Each student should decide in advance whether he or she wants to emphasize the study of teaching and training principles OR consulting principles.  In many ways, this course allows a very pragmatic way for students to pursue their individual interests.

Katcher, B. L. (2010). An insider's guide to building a successful consulting practice.  New York:  AMACOM. ISBN 10 0814414362


Beebe, S., Mottet, T., & Roach.
  (2012).  Training & development: Communicating for success, 2/E

ISBN-10: 0205006124 
The training unit should be in public speaking, public relations, or leadership, for example, so you may want to use a textbook for the content you want to teach.

Textbooks can be purchased through the MBS bookstore

Textbooks can be purchased through the Parkville Bookstore

Additional Resources:


McAfee Memorial Library - Online information, links, electronic databases and the Online catalog. Contact the library for further assistance via email or at 800-270-4347.
Career Counseling - The Career Development Center (CDC) provides services for all stages of career development.  The mission of the CDC is to provide the career planning tools to ensure a lifetime of career success.
Park Helpdesk - If you have forgotten your OPEN ID or Password, or need assistance with your PirateMail account, please email or call 800-927-3024
Resources for Current Students - A great place to look for all kinds of information
Advising - Park University would like to assist you in achieving your educational goals. Please contact your Campus Center for advising or enrollment adjustment information.
Online Classroom Technical Support - For technical assistance with the Online classroom, email or call the helpdesk at 866-301-PARK (7275). To see the technical requirements for Online courses, please visit the website, and click on the "Technical Requirements" link, and click on "BROWSER Test" to see if your system is ready.
FAQ's for Online Students - You might find the answer to your questions here.

Course Description:
CA 567 Communication Teaching, Training and Consulting: This course covers the theory and practice of developing, presenting and evaluating communication and communication training sessions for organizations and higher education contexts. Units include public speaking, interpersonal communication, organizational communication, leadership, and consulting. Students prepare for the role of educator, consultant or trainer by acting as a consultant or creating their own training or educational units.
Students will decide whether to do a training project or a consulting project as the core assessment.

Educational Philosophy:

 This course should be a practical one where you advance your real world skills.
You will prepare a training/teaching unit and present it to a group of coworkers or students.
You will prepare a proposal for a consulting business you will actually use.
I prefer that as your final exam you submit your core assessment to ERIC for possible publication.
The ideal situation is when the student uses his or her work in this course to do one of the following:  (a.) launch a teaching career, (b.) prepare the capstone project, (c.) train colleagues at work, or (d.) launch a consulting business.

Class Assessment:

Core assessment project of a 2 hour training/teaching unit.
Core assessment proposal where you create a plan you will use to set up your consulting business.
Final exam or submit your work to ERIC.


Example Assignment Grading

There are 100 points possible in the course. 100% = 100 points. A typical way of approaching grading is to use percentages.
90-100 = A
80-89.99 = B
70-79.99 = C

The gradebook in eCollege shows how assignments are weighted.

Late Submission of Course Materials:

Classroom Rules of Conduct:


Course Topic/Dates/Assignments:

Decide whether you want to be a trainer or a consultant in this course, then follow the appropriate assignments.

Tentative Schedule


Weekly Objectives


Beebe Chap. Reading and Assignments


Weekly Objectives


Weiss Reading & Assignments

Week 1 Overview

  1. Adapt to Adult Learners through Active Learning and Collaborative Learning.

  2. Analyze and Use Course Management Strategies, Including E-Course Environments, Student Behavioral Expectations, Using Syllabi Systems, and Discussion.

Read chapters 1-3

If you will be doing a training unit, begin reading a content text you have--textbook, library or online materials--for Public Speaking, Interpersonal, Public Relations, or Kouzes & Posner. See the appropriate workshop link at lower left of the course screen.

  1. Decide on a consulting business you want to own.

  2. Examine the economic realities of independent consulting.

  3. Identify your niche.

Read chapter 13, 1, 2, 3

Begin writing a proposal that will lead to business.  That will be the core assessment for the course.

Week 2 Plan

  1. Analyze Instructional Best Practices In Teaching Public Speaking, Interpersonal Communication, and Leadership Communication.

  2. Conduct a Needs Assessment and Task Analysis.

  3. Develop Objectives and Designing Curriculum.

Read chapters 4-5

PROJECT ITEM DUE: Bibliography and task analysis of content for instructional unit--interpersonal, public speaking, PR, or Kouzes & Posner leadership principles--which will be part of the core assessment project for this course  (due by Sunday, Wk 2 in Assignment link dropbox)

ONE CONTENT AREA EXAM DUE (select the one relevant to your instructional unit for the core assessment).

  1. Select a business model to use.

  2. Establish your credibility.

  3. Develop a marketing plan.

Read chapters 4, 5, 6

PROJECT ITEM DUE:  Write an introduction explaining what your consulting business will be.

Week 3 Train

Develop Training Content.

Use Training Methods.

Read chapters 6-7

PROJECT ITEM DUE: Needs Analysis of the individuals you will teach/train, including content pretest or needs assessment measure and results (Wk 3 in Assignment link dropbox) 

  1. Prepare a complete marketing plan. 

 Read chapters 7-11

PROJECT ITEM DUE:  Write a marketing plan. 

Week 4 Present

Use Technology and Presentation Aids in Training.

Develop Training Plans.

Read chapters 8-9

PROJECT ITEM DUE: (a)Behavioral objectives(b) Learning activities designed to engage students/trainees, instructional materials, handouts, learning games, visual aids, PowerPoint, and other supporting materials.  Include the Participant’s Guide/Workbook containing all training handouts and materials for your unit.  (c) Test/assessment measure of objectives (Wk 4 in Assignment link dropbox).

EXAM DUE: Content area exam you selected must be complete by Sunday.

  1. Sell your consulting services.

  2. Write proposals that lead to business.

  3. Delivery tangible results.

  4. Make certain your recommendations are implemented

  5. Maximize the value of networking meetings. 

Read chapters 12-16 

PROJECT ITEM DUE:  Add a proposal for an upcoming project that you could sell.

Week 5 Assess

Deliver the Training Session.

Manage Conflict in the Training Classroom.

Read chapters 10-11

No major assignment due. Synthesize your 2-hour training unit on communication (interpersonal communication, PR, public speaking, or K & P leadership).

  1. Stay motivated and on track.

  2. Figure out your finances.

  3. Assess yourself.

Read chapters 17-23

No major assignment due.  Pull everything together to prepare your final project for next week.

Week 6 Teach

Assess Learning Outcomes.

Evaluate trends and Career Opportunities in Training and Development.

No new reading

PROJECT DUE by Sunday. 

Put all weekly materials together with your latest work into ONE FILE YOU SUBMIT AS THE CORE ASSESSMENT PROJECT.

(Wk 6 in Assignment link dropbox) 

No required discussion board.


  1. Determine the final steps needed in planning your consulting business. 

No new reading

PROJECT DUE by Sunday. 

Put all weekly materials together with your latest work into ONE FILE YOU SUBMIT AS THE CORE ASSESSMENT PROJECT.

Submit a complete project proposal.  This can be your capstone project something you plan to do on your own.  

Include the proposal information in chapter 13.  

Include your business plan/model.

No required discussion board.


Week 7 Consult

Present instructional units.

Work as a Teaching or Training Consultant

Read Chapter 12

Actually give the Training/Teaching Presentation to live audience. 

Upload a segment of your Presentation for peers to see and discuss each other's work. 

No required discussion board.

  1. Meet with a colleague, another consultant, or someone. 

  2. Sell your consulting idea.

Take your idea to a professional and actually present a pitch to the person.  See if you can sell you consulting idea.

No required discussion board.

Week 8 Reflect

Present instructional units.

Work as a Teaching or Training Consultant

Final Exam or Submit Unit to ERIC for publication--due by Friday.

Core Assessment Revision due by Friday, if needed.

Self-Reflection Essay Week 8 (in week 8 discussion)

  1.  Plan for your consulting future.

Due by Friday--Finalize your work. 

Self-Reflection Essay Week 8 (in week 8 discussion)  What strengths and needs do you have?  What do you still need to do.

Academic Honesty:
As a learning community, the University upholds the highest standards of academic integrity in all its academic activities, by faculty, staff, administrators and students. Academic integrity involves much more than respecting intellectual property rights. It lies at the heart of learning, creativity, and the core values of the University. Those who learn, teach, write, publish, present, or exhibit creative works are advised to familiarize themselves with the requirements of academic integrity and make every effort to avoid possible offenses against it, knowingly or unknowingly. Park University 2012-2013 Graduate Catalog Page 21-22


Plagiarism is the appropriation of another person's ideas, interpretation, words (even a few), data, statements, illustration or creative work and their presentation as one's own. An offense against plagiarism constitutes a serious academic misconduct.  Although offenses against academic integrity can manifest themselves in various ways, the most common forms of offenses are plagiarism and cheating. Plagiarism goes beyond the copying of an entire article. It may include, but is not limited to: copying a section of an article or a chapter from a book, reproduction of an art work, illustration, cartoon, photograph and the like and passing them off as one's own. Copying from the Internet is no less serious an offense than copying from a book or printed article, even when the material is not copyrighted.

Plagiarism also includes borrowing ideas and phrases from, or paraphrasing, someone else's work, published or unpublished, without acknowledging and documenting the source. Acknowledging and documenting the source of an idea or phrase, at the point where it is utilized, is necessary even when the idea or phrase is taken from a speech or conversation with another person.

Park University 2011-2012 Graduate Catalog Page 21

Attendance Policy:

Students must participate in an academically related activity on a weekly basis in order to be marked present in an online class. Examples of academically-related activities include but are not limited to: contributing to an online discussion, completing a quiz or exam, completing an assignment, initiating contact with a faculty member to ask a course related question, or using any of the learning management system tools. Park University 2012-2013 Graduate Catalog Page 26

Disability Guidelines:
Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: .

Additional Information:

Program Goals


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Last Updated:10/9/2012 4:37:33 PM