MK 351 Principles of Marketing
S1HH 2013 PA
Manchester, Lloyd C.
MBA - Boston UniversityMS Computer Information Systems - Texas A&MBS Secondary Education - SUNY Oswego
Assigned classroom, Building 50
By appointment as well as before and after class
Jan 14 - Mar 10 2013
5:30 - 10:30 PM
Textbook: Perreault and Cannon, Basic Marketing. 18th ed. New York:
McGraw-Hill Irwin, 2011. Print.
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educational philosophy is one of interactiveness based on lectures, readings,
case studies, examinations, and writings. The instructor will engage each
student in disputatious learning to encourage the lively exploration of ideas,
issues and contradictions in the field of modern marketing.
Learning Outcomes: Core Learning Outcomes
A comprehensive final exam is the chosen assessment device for the Principles of Marketing course. The exam will be held during the last week of the course during an eight week course or during finals week if the course is a 16 week course. This test will count for at least 20% of your grade.
Link to Class RubricClass Assessment:
The class assessment in
MK351 shall consist of two written examinations, class discussion of an
assigned case study, three quizzes (given on weeks 3, 5 and 7) and a class presentation. The format of the midterm and final exams will be multiple choice. The format of the quizzes will be short answer. The class presentation will require each student to create a new, unique product. The student will then develop a marketing plan for the new product. The marketing plan will require the student to explain what the new product is and its benefits. The student will also identify the target market, where the product is to be made available, the expected price, and how the product will be promoted. Students will also develop a S.W.O.T analysis for the launch of the new product, identifying anticipated strengths and weaknesses as well as opportunities and threats.
Grading: Mid-Term Exam:
200 points 20%
200 points 20%
Case Discussion: 100 points 10%
3 Quizzes: (100 pt each) 300 points 10% each
Class Presentation: 200 points 20%
900 - 1000 points: A
800 - 899 points: B
700 - 799 points: C
600 - 699 points: D
Less than 600 points: F
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.
Any assignment not
submitted by the assigned date will receive a 10% reduction in grade. No
work will be accepted more than seven days late and all credit for the
assignment will be lost.
Classroom Rules of Conduct:
Faculty members are
expected to dismiss from their classrooms students whose behavior is
detrimental to good order in the classroom. Such behavior includes, but is not
limited to, the use of abusive or obscene language, attending the class under
influence of drugs or alcohol, etc. Students who are dismissed from class may
be given failing grades, suspension, or expulsion from Park University.
Students whose behavior, either verbal or written, is detrimental to the good
order of Park University may be subject to disciplinary action ranging from
suspension to expulsion from Park University. Students who exhibit abusive or
obscene language or behavior toward administrative personnel or support staff
are also subject to suspension or expulsion from Park University.
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty (www.park.edu/current or http://www.park.edu/faculty/).from Park University 2011-2012 Undergraduate Catalog Page 95-96
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 95
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2011-2012 Undergraduate Catalog Page 98
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Students wishing to have absences
considered excused must advise the instructor before the absence whenever
possible and provide documentation. Failure to provide documentation supporting
an excused absence will result in the absence being deemed an unexcused
Last Updated:12/4/2012 9:27:32 AM