MK351 Principles of Marketing
S1J 2013 DNH
Morin, Rena P.
BS - Friends UniversityMSM - Friends UniversityAA - University of Maryland
Not located on campus
Arrange a time-appointment basis
660-864-4132 Cell Phone
Jan 14 - March 10 2013
5:30 - 8:45 PM
Textbooks can be purchased through the MBS bookstore
Textbooks can be purchased through the Parkville Bookstore
Because of the rapidly changing marketing environment, students are expected to keep up with current consumer and business issues that affect marketing via on-line or hard-copy periodicals such as BusinessWeek, New York Times, MarketWatch, etc.
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MK351 Principles of Marketing: Examines factors relevant to the marketing mix (product, promotion, distribution, and price) and to marketing management. 3:0:3
Learning Outcomes: Core Learning Outcomes
A comprehensive final exam is the chosen assessment device for the Principles of Marketing course. The exam will be held during the last week of the course during an eight week course or during finals week if the course is a 16 week course. This test will count for at least 20% of your grade.
Link to Class RubricClass Assessment:
You will be provided with ongoing progress reports of your average grade throughout the term. Course grades will be based on a weighted composite of performance evaluations in the areas contained in the following table: Note: All work will be graded with respect to depth, breadth, and 'application' of responses.
Point and Corresponding Percentage Assignments
Percentage of Grade
Current Event 1
Current Event 2
Case Discussion (6@40)
A = 900 -- 1000 points
D = 600 -- 699 points
F = < 600 points
The course grade for students will be based on the overall average of homework and tests taken during the course in accordance with the weighting of the various requirements as stated in the syllabus.
All final exams in all School of Business courses will be comprehensive and will be closed book and closed notes. They will constitute 30% of the total course grade and will not be a take-home exam. They will be completed during the test week in the period designated by the registrar or by the Proctor in the case online courses. If calculators are allowed, they will not be multifunctional electronic devices that include features such as: phones, cameras, instant messaging, pagers, and so forth. Electronic Computers will not be allowed on final exams unless an exception is made by the Dean of the School of Business.
Classroom Rules of Conduct: Students are expected to be prepared and participate in weekly discussion. Respect the opinion of others, challenge ideas, not other students. All cell phones and pagers must be turned off or on silent mode. If you receive an emergency call please take it out of the classroom.
Each class will consist of lecture, instructor selected activities for student participation, and group discussions. Group activities, classroom discussions, individual research, auxiliary materials (e.g., video tapes, handouts) will be used to enhance students’ learning experience. The text assignments are required for every student.
Students are responsible for all scheduled assignments before the class meets. Preparation will broaden the learning experience of individual students and the classroom as a whole. The instructor will provide guidelines and grading criteria for all major assignments.
Students will demonstrate their understanding of marketing principles, concepts, theories, and practical application through class participation, group discussions, written assignments, in-class examinations, oral presentations, and the Core Assessment.
Academic Honesty:Academic integrity is the foundation of the academic community. Because each student has the primary responsibility for being academically honest, students are advised to read and understand all sections of this policy relating to standards of conduct and academic life. Park University students and faculty members are encouraged to take advantage of the University resources available for learning about academic honesty (www.park.edu/current or http://www.park.edu/faculty/).from Park University 2011-2012 Undergraduate Catalog Page 95-96
Plagiarism:Plagiarism involves the use of quotations without quotation marks, the use of quotations without indication of the source, the use of another's idea without acknowledging the source, the submission of a paper, laboratory report, project, or class assignment (any portion of such) prepared by another person, or incorrect paraphrasing. from Park University 2011-2012 Undergraduate Catalog Page 95
Attendance Policy:Instructors are required to maintain attendance records and to report absences via the online attendance reporting system.
Park University 2011-2012 Undergraduate Catalog Page 98
Disability Guidelines:Park University is committed to meeting the needs of all students that meet the criteria for special assistance. These guidelines are designed to supply directions to students concerning the information necessary to accomplish this goal. It is Park University's policy to comply fully with federal and state law, including Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, regarding students with disabilities. In the case of any inconsistency between these guidelines and federal and/or state law, the provisions of the law will apply. Additional information concerning Park University's policies and procedures related to disability can be found on the Park University web page: http://www.park.edu/disability .
Last Updated:12/10/2012 2:05:51 PM